Thorpe Park is gearing up to make a “game-changing” investment to boost its iconic Fright Night events, according to its new divisional director.

Talking exclusively to Attractions Management, Dominic Jones revealed that the Merlin theme park had been “working on a deal” to take Fright Night to a new level and “bring Halloween back” to Thorpe Park in 2017.

Although he declined to unveil further details of the investment, new IP editions are expected to be included to the Fright Night season, which occurs during the month of October.

Jones said the plan was part of a wider investment strategy for Thorpe Park, which recently relaunched Derren Brown’s Ghost Train as “Rise of the Demon”, with darker, more intense new plot.

“It’s a new era for Thorpe Park,” said Jones. “Part of my role is to see what we can do to take us into that new era, whether that means investing in food and beverage, infrastructure or anything else.

“We’ve got a great five year plan and lots of exciting things going on. The plan is about continuous improvement.”