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NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



RELATED STORIES
  Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
  Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
  Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
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Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
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NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



RELATED STORIES
Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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