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NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



RELATED STORIES
  Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
  Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
  Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



RELATED STORIES
Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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