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NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



RELATED STORIES
  Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
  Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
  Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



RELATED STORIES
Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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