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NEWS
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe
POSTED 11 Jul 2016 . BY Kim Megson
The House of Eternal Return is described as 'a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel' Credit: House of Eternal Return
Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.

The House of Eternal Return is a 20,000sq ft (1,800sq m) space filled with fantastical environments, technology and art. Billed as “a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel”, visitors are invited to walk, climb and crawl through a “mysterious Victorian house that has dissolved the nature of time and space”.

The attraction has been designed by local architect Autotroph Designs and producers Meow Wolf in collaboration with 100 local artists. Large-scale sculptures, trees, LED lighting and visual illusions fill the space.

Vince Kadlubek, one of Meow Wolf’s organisers, told art publication Colossal that the group were inspired by monumental works of art, theme parks, nature, childhood forts “and certainly Nickelodeon, MTV, Jim Henson, Tumblr, and Twin Peaks.”

Martin collaborated on the project and owns the property, which sits in a former bowling alley recently renovated at a cost of US$2.7m. The wider complex has been transformed by Meow Wolf to house the exhibition, gallery spaces, performance venues and an arts education workshop.
Visitors must explore an immersive environment as part of the multi-linear attraction Credit: House of Eternal Return
The exhibition explores 'the dissolved nature of time and space' Credit: House of Eternal Return
Game of Thrones author George R R Martin owns the property, and worked with Meow Wolf to open the House of Eternal Return Credit: Archipelacon.
RELATED STORIES
  HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
  HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
  Game of Thrones designer puts colour to the sword for Bulmers’ Black & White Bar


An up-and-coming designer has created the perfect canvas for drinkers seeking to paint the town red: the world’s first completely black and white bar.
  Irish attraction plans Game of Thrones-style Celtic adventure park


Bunratty Castle and Folk Park in County Clare, Ireland, is looking to Game of Thrones to revitalise the tourist attraction, with tentative plans for a Celtic adventure park in the style of the hit TV show.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe
POSTED 11 Jul 2016 . BY Kim Megson
The House of Eternal Return is described as 'a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel' Credit: House of Eternal Return
Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.

The House of Eternal Return is a 20,000sq ft (1,800sq m) space filled with fantastical environments, technology and art. Billed as “a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel”, visitors are invited to walk, climb and crawl through a “mysterious Victorian house that has dissolved the nature of time and space”.

The attraction has been designed by local architect Autotroph Designs and producers Meow Wolf in collaboration with 100 local artists. Large-scale sculptures, trees, LED lighting and visual illusions fill the space.

Vince Kadlubek, one of Meow Wolf’s organisers, told art publication Colossal that the group were inspired by monumental works of art, theme parks, nature, childhood forts “and certainly Nickelodeon, MTV, Jim Henson, Tumblr, and Twin Peaks.”

Martin collaborated on the project and owns the property, which sits in a former bowling alley recently renovated at a cost of US$2.7m. The wider complex has been transformed by Meow Wolf to house the exhibition, gallery spaces, performance venues and an arts education workshop.
Visitors must explore an immersive environment as part of the multi-linear attraction Credit: House of Eternal Return
The exhibition explores 'the dissolved nature of time and space' Credit: House of Eternal Return
Game of Thrones author George R R Martin owns the property, and worked with Meow Wolf to open the House of Eternal Return Credit: Archipelacon.
RELATED STORIES
HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Game of Thrones designer puts colour to the sword for Bulmers’ Black & White Bar


An up-and-coming designer has created the perfect canvas for drinkers seeking to paint the town red: the world’s first completely black and white bar.
Irish attraction plans Game of Thrones-style Celtic adventure park


Bunratty Castle and Folk Park in County Clare, Ireland, is looking to Game of Thrones to revitalise the tourist attraction, with tentative plans for a Celtic adventure park in the style of the hit TV show.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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