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NEWS
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe
POSTED 11 Jul 2016 . BY Kim Megson
The House of Eternal Return is described as 'a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel' Credit: House of Eternal Return
Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.

The House of Eternal Return is a 20,000sq ft (1,800sq m) space filled with fantastical environments, technology and art. Billed as “a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel”, visitors are invited to walk, climb and crawl through a “mysterious Victorian house that has dissolved the nature of time and space”.

The attraction has been designed by local architect Autotroph Designs and producers Meow Wolf in collaboration with 100 local artists. Large-scale sculptures, trees, LED lighting and visual illusions fill the space.

Vince Kadlubek, one of Meow Wolf’s organisers, told art publication Colossal that the group were inspired by monumental works of art, theme parks, nature, childhood forts “and certainly Nickelodeon, MTV, Jim Henson, Tumblr, and Twin Peaks.”

Martin collaborated on the project and owns the property, which sits in a former bowling alley recently renovated at a cost of US$2.7m. The wider complex has been transformed by Meow Wolf to house the exhibition, gallery spaces, performance venues and an arts education workshop.
Visitors must explore an immersive environment as part of the multi-linear attraction Credit: House of Eternal Return
The exhibition explores 'the dissolved nature of time and space' Credit: House of Eternal Return
Game of Thrones author George R R Martin owns the property, and worked with Meow Wolf to open the House of Eternal Return Credit: Archipelacon.
RELATED STORIES
  HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
  HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
  Game of Thrones designer puts colour to the sword for Bulmers’ Black & White Bar


An up-and-coming designer has created the perfect canvas for drinkers seeking to paint the town red: the world’s first completely black and white bar.
  Irish attraction plans Game of Thrones-style Celtic adventure park


Bunratty Castle and Folk Park in County Clare, Ireland, is looking to Game of Thrones to revitalise the tourist attraction, with tentative plans for a Celtic adventure park in the style of the hit TV show.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe
POSTED 11 Jul 2016 . BY Kim Megson
The House of Eternal Return is described as 'a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel' Credit: House of Eternal Return
Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.

The House of Eternal Return is a 20,000sq ft (1,800sq m) space filled with fantastical environments, technology and art. Billed as “a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel”, visitors are invited to walk, climb and crawl through a “mysterious Victorian house that has dissolved the nature of time and space”.

The attraction has been designed by local architect Autotroph Designs and producers Meow Wolf in collaboration with 100 local artists. Large-scale sculptures, trees, LED lighting and visual illusions fill the space.

Vince Kadlubek, one of Meow Wolf’s organisers, told art publication Colossal that the group were inspired by monumental works of art, theme parks, nature, childhood forts “and certainly Nickelodeon, MTV, Jim Henson, Tumblr, and Twin Peaks.”

Martin collaborated on the project and owns the property, which sits in a former bowling alley recently renovated at a cost of US$2.7m. The wider complex has been transformed by Meow Wolf to house the exhibition, gallery spaces, performance venues and an arts education workshop.
Visitors must explore an immersive environment as part of the multi-linear attraction Credit: House of Eternal Return
The exhibition explores 'the dissolved nature of time and space' Credit: House of Eternal Return
Game of Thrones author George R R Martin owns the property, and worked with Meow Wolf to open the House of Eternal Return Credit: Archipelacon.
RELATED STORIES
HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Game of Thrones designer puts colour to the sword for Bulmers’ Black & White Bar


An up-and-coming designer has created the perfect canvas for drinkers seeking to paint the town red: the world’s first completely black and white bar.
Irish attraction plans Game of Thrones-style Celtic adventure park


Bunratty Castle and Folk Park in County Clare, Ireland, is looking to Game of Thrones to revitalise the tourist attraction, with tentative plans for a Celtic adventure park in the style of the hit TV show.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS