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NEWS
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe
POSTED 11 Jul 2016 . BY Kim Megson
The House of Eternal Return is described as 'a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel' Credit: House of Eternal Return
Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.

The House of Eternal Return is a 20,000sq ft (1,800sq m) space filled with fantastical environments, technology and art. Billed as “a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel”, visitors are invited to walk, climb and crawl through a “mysterious Victorian house that has dissolved the nature of time and space”.

The attraction has been designed by local architect Autotroph Designs and producers Meow Wolf in collaboration with 100 local artists. Large-scale sculptures, trees, LED lighting and visual illusions fill the space.

Vince Kadlubek, one of Meow Wolf’s organisers, told art publication Colossal that the group were inspired by monumental works of art, theme parks, nature, childhood forts “and certainly Nickelodeon, MTV, Jim Henson, Tumblr, and Twin Peaks.”

Martin collaborated on the project and owns the property, which sits in a former bowling alley recently renovated at a cost of US$2.7m. The wider complex has been transformed by Meow Wolf to house the exhibition, gallery spaces, performance venues and an arts education workshop.
Visitors must explore an immersive environment as part of the multi-linear attraction Credit: House of Eternal Return
The exhibition explores 'the dissolved nature of time and space' Credit: House of Eternal Return
Game of Thrones author George R R Martin owns the property, and worked with Meow Wolf to open the House of Eternal Return Credit: Archipelacon.
RELATED STORIES
  HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
  HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
  Game of Thrones designer puts colour to the sword for Bulmers’ Black & White Bar


An up-and-coming designer has created the perfect canvas for drinkers seeking to paint the town red: the world’s first completely black and white bar.
  Irish attraction plans Game of Thrones-style Celtic adventure park


Bunratty Castle and Folk Park in County Clare, Ireland, is looking to Game of Thrones to revitalise the tourist attraction, with tentative plans for a Celtic adventure park in the style of the hit TV show.
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OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
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A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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NEWS
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe
POSTED 11 Jul 2016 . BY Kim Megson
The House of Eternal Return is described as 'a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel' Credit: House of Eternal Return
Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.

The House of Eternal Return is a 20,000sq ft (1,800sq m) space filled with fantastical environments, technology and art. Billed as “a unique combination of children’s museum, art gallery, jungle gym, and fantasy novel”, visitors are invited to walk, climb and crawl through a “mysterious Victorian house that has dissolved the nature of time and space”.

The attraction has been designed by local architect Autotroph Designs and producers Meow Wolf in collaboration with 100 local artists. Large-scale sculptures, trees, LED lighting and visual illusions fill the space.

Vince Kadlubek, one of Meow Wolf’s organisers, told art publication Colossal that the group were inspired by monumental works of art, theme parks, nature, childhood forts “and certainly Nickelodeon, MTV, Jim Henson, Tumblr, and Twin Peaks.”

Martin collaborated on the project and owns the property, which sits in a former bowling alley recently renovated at a cost of US$2.7m. The wider complex has been transformed by Meow Wolf to house the exhibition, gallery spaces, performance venues and an arts education workshop.
Visitors must explore an immersive environment as part of the multi-linear attraction Credit: House of Eternal Return
The exhibition explores 'the dissolved nature of time and space' Credit: House of Eternal Return
Game of Thrones author George R R Martin owns the property, and worked with Meow Wolf to open the House of Eternal Return Credit: Archipelacon.
RELATED STORIES
HBO's Art of Thrones creates immersive experience to hype TV show


HBO has turned to the world of art to promote its latest series of Game of Thrones, hosting a temporary immersive art experience influenced by iconic moments in the hit TV series.
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
Game of Thrones designer puts colour to the sword for Bulmers’ Black & White Bar


An up-and-coming designer has created the perfect canvas for drinkers seeking to paint the town red: the world’s first completely black and white bar.
Irish attraction plans Game of Thrones-style Celtic adventure park


Bunratty Castle and Folk Park in County Clare, Ireland, is looking to Game of Thrones to revitalise the tourist attraction, with tentative plans for a Celtic adventure park in the style of the hit TV show.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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