Dr Narinthorn is anticipating a high demand for immunity-related treatments
A vast integrative medical and wellness retreat has just opened in Bangkok and it’s billed to set a new standard of integrated retreat for Asia and the industry as a whole – at a time when medical wellness is coming into its own following coronavirus.
The project is a result of a three-way partnership between Thai-based MK Real Estate Development, VitalLife Scientific Wellness Center and Minor Hotels, which will manage the 60 villas onsite.
The destination, called RAKxa, is set in Bangkok’s Green Lung, a protected jungle-clad island on the Chao Phraya River. Its differentiating factor will be the world-class VitalLife medical centre, a subsidiary of Thailand’s Bumrungrad International Hospital, which is renowned for its anti-ageing expertise.
VitalLife will be run by a team of internationally-trained doctors and provide pre-diagnostic medical analysis and preventative services to support healthy lifestyles and anti-ageing. It will also house the two-level 3,636sq m RAKxa Jai wellness centre offering a host of holistic therapies, including traditional Thai medicine, traditional Chinese medicine, ayurveda and energy healing.
Dr Narinthorn Surasinthon, COO VitalLife, spoke to Spa Business to provide a deeper insight into the cutting-edge facility and predict what the future holds for medi-wellness.
Scientific and personalised “RAKxa will integrate scientific wellness and traditional medicine to create personalised programmes for each and every guest,” says Narinthorn.
All programmes, he explains, begin with medical testing to help physicians decipher a blueprint of each guest’s current state of health before prescribing a carefully curated diet, exercise, wellness treatments, supplements and lifestyle modification plan. “This will be underpinned by VitalLife’s core concepts; a scientific-based approach, personalisation and a long-term partnership to care for our patients even after they depart, through the knowledge we’ve instilled in them during their stay.”
RAKxa will offer 10 packages, ranging from three to 14 days and staring at US$2,000 (€1,691, £1,534) a night. These are focused on genetics, hormone balancing, detoxification, cognitive function, gut health and lifestyle modification – including diet, exercise, stress management and sleep health. “All of these areas are the root cause of ageing and chronic disease, so we focus on them to optimise these functions and improve guests’ long-term wellbeing,” Narinthorn adds.
Due to COVID-19, the destination is anticipating a high demand for immunity-related treatments, so it’s also announced a dedicated Immunity Booster programme, which will prescribe personalised lifestyle strategies alongside support therapies to help guests lead a healthier lifestyle. “The main health concerns we expect to see will all be linked to the programme areas above,” Narinthorn says, “things many people experience regularly and think nothing of, like headaches, insomnia or bloating. We’re going to help our guests relieve these unnecessary symptoms and ultimately have better quality of life.”
Merging medi-wellness and spa Narinthorn anticipates that once RAKxa launches and external travel picks up, foreign tourists will make up 60 per cent of guests, followed by domestic guests. He believes wellness tourism has been on the up for the last 10 years and that recent events have shone a spotlight on the importance of health and preventative healthcare. “In addition, the world’s ageing population is making people more aware of their quality of life and health again.”
As a consequence, Narinthorn predicts the industry will see more secondary wellness tourism, in the form of travel packages blended with health and wellness offerings. Medi-wellness will be a part of this trend because a growing number of hotels are trying to expand their spa offering to incorporate a medical wellness element. Anantara, for example, is rolling out aesthetic hubs and IV drip bars across Asia, while Aman introduced medical services to its flagship resort in Phuket last year.
“In my opinion, we need to integrate medi-wellness and spa closer together to create a new experience for the guest,” he says. “The spa industry needs to begin by making medi-wellness more approachable for consumers and help it be seen as something that’s relaxing and beneficial to health, like spa treatments.”
For years, the medical industry has shunned spas, even though many of its modalities are backed by science. Does Narinthorn think the medical profession is becoming more open-minded about them? “In hospitals, all procedures and patient care have to follow stringent official guidelines based on medical research. But in wellness, we have the benefit of being able to flexibly blend the best of medicine and spa together. I believe if the spa industry conducts even more studies and research to produce more scientific evidence regarding spa treatments’ benefits, it will help create a convergence of the medical and spa industries in the future.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2020 issue 4
Editor's letter: Nurturing mental health
It’s time for spas re-evaluate their mental wellness approach to help governments and society to tackle the escalating mental health crisis says Katie Barnes
Spa people: Dr Narinthorn Surasinthon
RAKxa Jai, a cutting-edge medi-wellness spa, has opened in partnership with Bumrungrad International Hospital and Minor Hotels in Bangkok. Spa Business talks to its COO
Spa people: Isabelle Duchesneau
The executive director of Québec's Le Monastère Augustines explains why its priority of serving caretakers is more relevant today than ever
Spa people: Michael Banissy
The world's largest study on touch uncovers the role it plays in our health and wellbeing. Spa Business talks to the lead researcher
Interview: Krip Rojanastien
Chiva-Som’s CEO talks to Spa Business magazine about guiding the destination spa through COVID-19 and its first contract management project in Qatar
Ask an expert: Corridors of power
What will it take to make politicians realise the value of spas? Spa Business magazine asks those in government and others who’ve made inroads
Promotion: Artofcryo: Cold Calling
Artofcryo.com aims to offer the best whole-body cryotherapy chambers as well as a complete, reliable and effective solution for operators and results for guests
Promotion: ISPA: Lead, inform, inspire
Lead, Inform, Inspire. It’s been quite a year for ISPA, with its firm commitment to supporting members through the pandemic, as president, Lynne McNees explains
Interview: Mark Hennebry
Ensana’s chair tells Spa Business magazine about its landmark development, Buxton Crescent, one of the only genuine spa hotels in the UK
Promotion: Lemi: Creating the dream team
This year leading Italian supplier Lemi launched three new spa solutions, and ventured into the creation of signature treatments for the first time. General manager Matteo Brusaferri explains why he sees this as the way forward to help spas maximise their investment
Interview: Luisa Anderson
A Longevity Garden and inner healing room are just two of the extra special features at the new Healing Village Spa at Four Seasons Jimbaran Bay, Bali, says its regional spa director
Promotion: Biologique Recherche
Skincare specialist, Biologique Recherche, is using its knowledge of chronobiology to create new approaches to skincare which yield powerful results
Event review: Global Wellness Summit 2020
This year’s Global Wellness Summit saw two US surgeon generals, leading spa stakeholders and wellness professionals look towards the role they have to play following the global pandemic. Spa Business magazine gives its highlights
Research: Matter of minds
A new study is the first to define and put a value on the global mental wellness industry – estimating it to be worth US$121bn. But what does this mean for spas?
Sponsored briefing: Starpool: Cargo-tecture
During lockdown, Riccardo Turri, CEO of Starpool, was inspired to create a whole new category of product, based on recycled containers. The result is the new i.con spa brand, which fuses luxury, wellness, recycling and design
Software: All booked up
Spa software suppliers take a look at 'big data' to reveal the booking trends they’ve seen since spas have reopened
Promotion: Voya: supporting spa partners
Jessica Anhold, Voya’s head of global sales and marketing, talks community in a time of crisis and how the company is supporting its spa partners
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Dr Narinthorn is anticipating a high demand for immunity-related treatments
A vast integrative medical and wellness retreat has just opened in Bangkok and it’s billed to set a new standard of integrated retreat for Asia and the industry as a whole – at a time when medical wellness is coming into its own following coronavirus.
The project is a result of a three-way partnership between Thai-based MK Real Estate Development, VitalLife Scientific Wellness Center and Minor Hotels, which will manage the 60 villas onsite.
The destination, called RAKxa, is set in Bangkok’s Green Lung, a protected jungle-clad island on the Chao Phraya River. Its differentiating factor will be the world-class VitalLife medical centre, a subsidiary of Thailand’s Bumrungrad International Hospital, which is renowned for its anti-ageing expertise.
VitalLife will be run by a team of internationally-trained doctors and provide pre-diagnostic medical analysis and preventative services to support healthy lifestyles and anti-ageing. It will also house the two-level 3,636sq m RAKxa Jai wellness centre offering a host of holistic therapies, including traditional Thai medicine, traditional Chinese medicine, ayurveda and energy healing.
Dr Narinthorn Surasinthon, COO VitalLife, spoke to Spa Business to provide a deeper insight into the cutting-edge facility and predict what the future holds for medi-wellness.
Scientific and personalised “RAKxa will integrate scientific wellness and traditional medicine to create personalised programmes for each and every guest,” says Narinthorn.
All programmes, he explains, begin with medical testing to help physicians decipher a blueprint of each guest’s current state of health before prescribing a carefully curated diet, exercise, wellness treatments, supplements and lifestyle modification plan. “This will be underpinned by VitalLife’s core concepts; a scientific-based approach, personalisation and a long-term partnership to care for our patients even after they depart, through the knowledge we’ve instilled in them during their stay.”
RAKxa will offer 10 packages, ranging from three to 14 days and staring at US$2,000 (€1,691, £1,534) a night. These are focused on genetics, hormone balancing, detoxification, cognitive function, gut health and lifestyle modification – including diet, exercise, stress management and sleep health. “All of these areas are the root cause of ageing and chronic disease, so we focus on them to optimise these functions and improve guests’ long-term wellbeing,” Narinthorn adds.
Due to COVID-19, the destination is anticipating a high demand for immunity-related treatments, so it’s also announced a dedicated Immunity Booster programme, which will prescribe personalised lifestyle strategies alongside support therapies to help guests lead a healthier lifestyle. “The main health concerns we expect to see will all be linked to the programme areas above,” Narinthorn says, “things many people experience regularly and think nothing of, like headaches, insomnia or bloating. We’re going to help our guests relieve these unnecessary symptoms and ultimately have better quality of life.”
Merging medi-wellness and spa Narinthorn anticipates that once RAKxa launches and external travel picks up, foreign tourists will make up 60 per cent of guests, followed by domestic guests. He believes wellness tourism has been on the up for the last 10 years and that recent events have shone a spotlight on the importance of health and preventative healthcare. “In addition, the world’s ageing population is making people more aware of their quality of life and health again.”
As a consequence, Narinthorn predicts the industry will see more secondary wellness tourism, in the form of travel packages blended with health and wellness offerings. Medi-wellness will be a part of this trend because a growing number of hotels are trying to expand their spa offering to incorporate a medical wellness element. Anantara, for example, is rolling out aesthetic hubs and IV drip bars across Asia, while Aman introduced medical services to its flagship resort in Phuket last year.
“In my opinion, we need to integrate medi-wellness and spa closer together to create a new experience for the guest,” he says. “The spa industry needs to begin by making medi-wellness more approachable for consumers and help it be seen as something that’s relaxing and beneficial to health, like spa treatments.”
For years, the medical industry has shunned spas, even though many of its modalities are backed by science. Does Narinthorn think the medical profession is becoming more open-minded about them? “In hospitals, all procedures and patient care have to follow stringent official guidelines based on medical research. But in wellness, we have the benefit of being able to flexibly blend the best of medicine and spa together. I believe if the spa industry conducts even more studies and research to produce more scientific evidence regarding spa treatments’ benefits, it will help create a convergence of the medical and spa industries in the future.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2020 issue 4
Editor's letter: Nurturing mental health
It’s time for spas re-evaluate their mental wellness approach to help governments and society to tackle the escalating mental health crisis says Katie Barnes
Spa people: Dr Narinthorn Surasinthon
RAKxa Jai, a cutting-edge medi-wellness spa, has opened in partnership with Bumrungrad International Hospital and Minor Hotels in Bangkok. Spa Business talks to its COO
Spa people: Isabelle Duchesneau
The executive director of Québec's Le Monastère Augustines explains why its priority of serving caretakers is more relevant today than ever
Spa people: Michael Banissy
The world's largest study on touch uncovers the role it plays in our health and wellbeing. Spa Business talks to the lead researcher
Interview: Krip Rojanastien
Chiva-Som’s CEO talks to Spa Business magazine about guiding the destination spa through COVID-19 and its first contract management project in Qatar
Ask an expert: Corridors of power
What will it take to make politicians realise the value of spas? Spa Business magazine asks those in government and others who’ve made inroads
Promotion: Artofcryo: Cold Calling
Artofcryo.com aims to offer the best whole-body cryotherapy chambers as well as a complete, reliable and effective solution for operators and results for guests
Promotion: ISPA: Lead, inform, inspire
Lead, Inform, Inspire. It’s been quite a year for ISPA, with its firm commitment to supporting members through the pandemic, as president, Lynne McNees explains
Interview: Mark Hennebry
Ensana’s chair tells Spa Business magazine about its landmark development, Buxton Crescent, one of the only genuine spa hotels in the UK
Promotion: Lemi: Creating the dream team
This year leading Italian supplier Lemi launched three new spa solutions, and ventured into the creation of signature treatments for the first time. General manager Matteo Brusaferri explains why he sees this as the way forward to help spas maximise their investment
Interview: Luisa Anderson
A Longevity Garden and inner healing room are just two of the extra special features at the new Healing Village Spa at Four Seasons Jimbaran Bay, Bali, says its regional spa director
Promotion: Biologique Recherche
Skincare specialist, Biologique Recherche, is using its knowledge of chronobiology to create new approaches to skincare which yield powerful results
Event review: Global Wellness Summit 2020
This year’s Global Wellness Summit saw two US surgeon generals, leading spa stakeholders and wellness professionals look towards the role they have to play following the global pandemic. Spa Business magazine gives its highlights
Research: Matter of minds
A new study is the first to define and put a value on the global mental wellness industry – estimating it to be worth US$121bn. But what does this mean for spas?
Sponsored briefing: Starpool: Cargo-tecture
During lockdown, Riccardo Turri, CEO of Starpool, was inspired to create a whole new category of product, based on recycled containers. The result is the new i.con spa brand, which fuses luxury, wellness, recycling and design
Software: All booked up
Spa software suppliers take a look at 'big data' to reveal the booking trends they’ve seen since spas have reopened
Promotion: Voya: supporting spa partners
Jessica Anhold, Voya’s head of global sales and marketing, talks community in a time of crisis and how the company is supporting its spa partners
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
