Next year, skincare brand Comfort Zone will open its new €25m (US$28.1m, £19.5m) headquarters in Parma, Italy, creating what chair Davide Bolatti calls a “house for sustainable beauty”.
Bolatti is passionate about the ways in which beauty, innovation and architecture intersect – and about creating sustainability in each of those areas.
The Matteo Thun-designed über-green headquarters will cover 11,000sq m (118,400sq ft) and is dubbed Davines Village after Comfort Zone’s parent company. When completed towards the end of 2017, Davines Village will feature a skin bar where visitors can try Comfort Zone’s products, education zones and the company’s development laboratories – all set around a greenhouse and organic gardens, which will provide food for a central organic restaurant, as well as plants for the skincare products.
Traditionally, Parma is an agricultural region and Bolatti says he wanted the architecture to reflect that. But he also wanted to create an even more environmentally-friendly building and to foster quality of life for his employees. “We have a humanistic approach,” he explains. “It’s an approach that puts people at the centre.”
He chose Thun to design Davines Village because of his record of creating buildings with low carbon emissions and integrating buildings into the landscape.
“I learned the hard way that you don’t change a lot when it comes to architects – especially when they’re ‘archi-stars,’” says Bolatti. “It’s better to choose the one that already has your sensibilities and that’s what we did with Matteo.”
The headquarters will house one of the biggest geothermal systems in Italy, says Bolatti, and will also make use of solar energy.
“We’re trying to get as close as possible to decarbonising the factory,” Bolatti explains. He worked with a sustainability engineer to conduct a thorough review, and while it’s difficult to decarbonise a factory completely, Bolatti says: “We’re getting close.”
But Bolatti’s quest for sustainable beauty does not stop there. He’s also created the iSustainBeauty campaign, which is now in its second year and set to double in size. With a simple goal of making the world a more beautiful place, the movement focuses on small social, environmental and artistic ventures that do just that.
“This goes beyond corporate social responsibility; it goes to the core of sustainability,” he says.
This year, Bolatti expects the programme to fund about 100 projects globally, from reworking an abandoned village garden to opening a beauty school in an underprivileged neighbourhood to restoring a heritage church.
“The idea is to make the world a more beautiful place through local projects,” says Bolatti. “Because beauty can make all the difference.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Top team: Gwinganna Lifestyle Retreat
The people behind this world-renowned lifestyle retreat share their business insights with Julie Cramer. Plus a focus on co-investor Hugh Jackman
Ask an expert: Visiting practitioners
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Promotional feature: Esadore - creating a splash
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of UAE-based esadore International to life in a short space of time
Next year, skincare brand Comfort Zone will open its new €25m (US$28.1m, £19.5m) headquarters in Parma, Italy, creating what chair Davide Bolatti calls a “house for sustainable beauty”.
Bolatti is passionate about the ways in which beauty, innovation and architecture intersect – and about creating sustainability in each of those areas.
The Matteo Thun-designed über-green headquarters will cover 11,000sq m (118,400sq ft) and is dubbed Davines Village after Comfort Zone’s parent company. When completed towards the end of 2017, Davines Village will feature a skin bar where visitors can try Comfort Zone’s products, education zones and the company’s development laboratories – all set around a greenhouse and organic gardens, which will provide food for a central organic restaurant, as well as plants for the skincare products.
Traditionally, Parma is an agricultural region and Bolatti says he wanted the architecture to reflect that. But he also wanted to create an even more environmentally-friendly building and to foster quality of life for his employees. “We have a humanistic approach,” he explains. “It’s an approach that puts people at the centre.”
He chose Thun to design Davines Village because of his record of creating buildings with low carbon emissions and integrating buildings into the landscape.
“I learned the hard way that you don’t change a lot when it comes to architects – especially when they’re ‘archi-stars,’” says Bolatti. “It’s better to choose the one that already has your sensibilities and that’s what we did with Matteo.”
The headquarters will house one of the biggest geothermal systems in Italy, says Bolatti, and will also make use of solar energy.
“We’re trying to get as close as possible to decarbonising the factory,” Bolatti explains. He worked with a sustainability engineer to conduct a thorough review, and while it’s difficult to decarbonise a factory completely, Bolatti says: “We’re getting close.”
But Bolatti’s quest for sustainable beauty does not stop there. He’s also created the iSustainBeauty campaign, which is now in its second year and set to double in size. With a simple goal of making the world a more beautiful place, the movement focuses on small social, environmental and artistic ventures that do just that.
“This goes beyond corporate social responsibility; it goes to the core of sustainability,” he says.
This year, Bolatti expects the programme to fund about 100 projects globally, from reworking an abandoned village garden to opening a beauty school in an underprivileged neighbourhood to restoring a heritage church.
“The idea is to make the world a more beautiful place through local projects,” says Bolatti. “Because beauty can make all the difference.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Top team: Gwinganna Lifestyle Retreat
The people behind this world-renowned lifestyle retreat share their business insights with Julie Cramer. Plus a focus on co-investor Hugh Jackman
Ask an expert: Visiting practitioners
Done well, visiting practitioner programmes can boost profits by up to 40 per cent. But how can spas get the offer right? Kate Parker investigates
Promotional feature: Esadore - creating a splash
The MD of Esadore International, Theodora Kioussis, explains how the company’s creative, manufacturing and operational skill sets can bring an international managing director
of UAE-based esadore International to life in a short space of time
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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