The new Hammamii luxury spa range from branding specialist Shawna Morneau of Neaumorinc is designed to help global spas deliver a modern, yet deeply authentic hammam experience using ingredients indigenous to North Africa and the UAE
Shawna Morneau has designed eight signature Hammamii treatments
Shawna Morneau first fell in love with the hammam in her early 20s living in Vancouver, when she experienced the ritual at a facility run by a Moroccan family.
She says: “It was a beautiful ritual, right down to the sweet mint tea they served me at the end. I have this enduring memory of feeling deeply cleansed and purified. There’s also something so comforting about the hammam that takes you back to childhood and being bathed and nurtured by your mother.”
Fast forward more than a decade and Morneau, whose consultancy is based in Dubai, has just launched her own range of hammam products for use in spa and wellness facilities worldwide.
It’s also the first luxury spa range to offer some products that are made exclusively in the United Arab Emirates (UAE) using only UAE ingredients.
The range was first conceived in 2010 when Morneau was working for Richard Branson’s Kasbah Tamadot in Morocco. “Two Berber sisters worked in the spa’s hammam and they took great pride in their work. They taught me traditional techniques,” says Morneau.
This September, Morneau’s new Hammamii range will launch with 29 all-natural, chemical-free, Halal-certified products for face, hair and body, which are used to make up Hammamii’s eight branded signature hammam rituals for use in spas.
“Traditional hammams don’t tend to treat the hair or face, but we added hair and face products to ensure these important areas were not overlooked,” she says.
Morneau’s range uses ingredients that are grown and harvested from its Moroccan laboratory’s on-site farm. They represent the rich landscape of the Ourika Valley with its many indigenous desert plants and herbs such as prickly pear, bergamot, mint, eucalyptus and argan oil.
A nearby women’s co-operative makes the reusable fabric bags for the products, as Morneau wanted to avoid wasteful, unnecessary packaging as much as possible. An all-natural linen hammam mitt is also part of the range.
The range is rooted in tradition, yet has a modern twist. Mirage is a milky cleanser with bergamot – “just one sweep and all your make up is off”, says Morneau, who started her career as a top facial and body therapist at Four Seasons.
Khôl is a charcoal cleansing balm and Atay is a Moroccan mint tea body wash containing five different types of mint.
Beyond Morocco, the range is also like a journey across the Middle East, using camel’s milk produced in the Dubai desert (offering a high mineral content and anti-inflammatory properties), solar salt drawn from the sea using solar panels in Abu Dhabi and sand from the Sahara Desert.
Much of the range sounds good enough to eat, with the use of spices such as za’atar, sumac and turmeric, cloves and cardamom, as well as Arabica coffee and preserved lemons. Morneau adds: “They’ve also been developed for hot, humid climates, so when the body lotion is applied after a treatment, it’s immediately absorbed into the skin.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Top team: Gwinganna Lifestyle Retreat
The people behind this world-renowned lifestyle retreat share their business insights with Julie Cramer. Plus a focus on co-investor Hugh Jackman
Ask an expert: Visiting practitioners
Done well, visiting practitioner programmes can boost profits by up to 40 per cent. But how can spas get the offer right? Kate Parker investigates
Promotional feature: Esadore - creating a splash
The MD of Esadore International, Theodora Kioussis, explains how the company’s creative, manufacturing and operational skill sets can bring an international managing director
of UAE-based esadore International to life in a short space of time
The new Hammamii luxury spa range from branding specialist Shawna Morneau of Neaumorinc is designed to help global spas deliver a modern, yet deeply authentic hammam experience using ingredients indigenous to North Africa and the UAE
Shawna Morneau has designed eight signature Hammamii treatments
Shawna Morneau first fell in love with the hammam in her early 20s living in Vancouver, when she experienced the ritual at a facility run by a Moroccan family.
She says: “It was a beautiful ritual, right down to the sweet mint tea they served me at the end. I have this enduring memory of feeling deeply cleansed and purified. There’s also something so comforting about the hammam that takes you back to childhood and being bathed and nurtured by your mother.”
Fast forward more than a decade and Morneau, whose consultancy is based in Dubai, has just launched her own range of hammam products for use in spa and wellness facilities worldwide.
It’s also the first luxury spa range to offer some products that are made exclusively in the United Arab Emirates (UAE) using only UAE ingredients.
The range was first conceived in 2010 when Morneau was working for Richard Branson’s Kasbah Tamadot in Morocco. “Two Berber sisters worked in the spa’s hammam and they took great pride in their work. They taught me traditional techniques,” says Morneau.
This September, Morneau’s new Hammamii range will launch with 29 all-natural, chemical-free, Halal-certified products for face, hair and body, which are used to make up Hammamii’s eight branded signature hammam rituals for use in spas.
“Traditional hammams don’t tend to treat the hair or face, but we added hair and face products to ensure these important areas were not overlooked,” she says.
Morneau’s range uses ingredients that are grown and harvested from its Moroccan laboratory’s on-site farm. They represent the rich landscape of the Ourika Valley with its many indigenous desert plants and herbs such as prickly pear, bergamot, mint, eucalyptus and argan oil.
A nearby women’s co-operative makes the reusable fabric bags for the products, as Morneau wanted to avoid wasteful, unnecessary packaging as much as possible. An all-natural linen hammam mitt is also part of the range.
The range is rooted in tradition, yet has a modern twist. Mirage is a milky cleanser with bergamot – “just one sweep and all your make up is off”, says Morneau, who started her career as a top facial and body therapist at Four Seasons.
Khôl is a charcoal cleansing balm and Atay is a Moroccan mint tea body wash containing five different types of mint.
Beyond Morocco, the range is also like a journey across the Middle East, using camel’s milk produced in the Dubai desert (offering a high mineral content and anti-inflammatory properties), solar salt drawn from the sea using solar panels in Abu Dhabi and sand from the Sahara Desert.
Much of the range sounds good enough to eat, with the use of spices such as za’atar, sumac and turmeric, cloves and cardamom, as well as Arabica coffee and preserved lemons. Morneau adds: “They’ve also been developed for hot, humid climates, so when the body lotion is applied after a treatment, it’s immediately absorbed into the skin.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2016 issue 3
Top team: Gwinganna Lifestyle Retreat
The people behind this world-renowned lifestyle retreat share their business insights with Julie Cramer. Plus a focus on co-investor Hugh Jackman
Ask an expert: Visiting practitioners
Done well, visiting practitioner programmes can boost profits by up to 40 per cent. But how can spas get the offer right? Kate Parker investigates
Promotional feature: Esadore - creating a splash
The MD of Esadore International, Theodora Kioussis, explains how the company’s creative, manufacturing and operational skill sets can bring an international managing director
of UAE-based esadore International to life in a short space of time
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
+ More news
COMPANY PROFILES
IAAPA EMEA IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
