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Editor’s letter
Spa can change your genes

The rapidly emerging field of epigenetics will transform the personal care industry and the spa and wellbeing sector will be at the heart of this change, with huge opportunities to grow engagement with customers who are committed to prevention


Scientists are increasingly convinced that the majority of disease – potentially up to 95 per cent – is preventable through making healthy lifestyle choices and that even the prognosis for unpreventable disease can be improved by a better lifestyle.

It was previously thought that genes were fixed for life and that they determine our ‘biological destiny’, however, research carried out around the sequencing of the human genome has taught us that many genes change in response to how we care for ourselves during each second of our lives.

This includes everything from exercising to sleeping, to the pollution we’re exposed to, and from our stress levels to what we eat and drink and our state of mind.

Changes to our genes brought about by lifestyle – be they positive or negative – can either be specific to us, in that they alter how genes are expressed without altering the underlying DNA sequence, or they can be heritable and passed on to subsequent generations.

Increasing awareness of these findings make this type of research a huge game changer for industries related to self-care, such as the food and nutrition, sleep, spa, exercise, wellbeing and lifestyle sectors.

All stand to benefit from the fact that solutions to many ailments are cheap, available and straightforward to deliver and that – most importantly – prevention will be a huge industry in the years to come.

Who’s interested in this new thinking? Firstly, anyone who wants to live a longer, healthier life, free from disease and secondly insurance companies, corporations and governments which want to save money on healthcare.

And it’s likely to get complicated very quickly, because the greater availability of personal genetic testing kits means we’ll be seeing interested parties starting to identify those most likely to succumb to genetic disease with the intention of either helping them (in the case of health services and the wellbeing sector) or isolating them in terms of risk and potentially charging them more for services (in the case of insurance companies).

And just as our current fitness test from the gym or spa reports on our strength or cardiovascular fitness, in future, it will reveal how our diet, meditation and exercise regime has changed our genes, by how much and in what way. We’ll also discover if we’ve lowered our risk of developing a specific disease or increased our longevity.

This new thinking places our sector at the heart of a substantial and growing market for personal wellness services and will bring significant opportunity.

We have a robust knowledge base on which to build these new services and we need to tackle them head on by designing and introducing ‘test and prescribe’ modalities to ensure we’re at the heart of the drive for prevention.

Liz Terry, editorial director @elizterry

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2016 issue 1
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Editor’s letter
Spa can change your genes

The rapidly emerging field of epigenetics will transform the personal care industry and the spa and wellbeing sector will be at the heart of this change, with huge opportunities to grow engagement with customers who are committed to prevention


Scientists are increasingly convinced that the majority of disease – potentially up to 95 per cent – is preventable through making healthy lifestyle choices and that even the prognosis for unpreventable disease can be improved by a better lifestyle.

It was previously thought that genes were fixed for life and that they determine our ‘biological destiny’, however, research carried out around the sequencing of the human genome has taught us that many genes change in response to how we care for ourselves during each second of our lives.

This includes everything from exercising to sleeping, to the pollution we’re exposed to, and from our stress levels to what we eat and drink and our state of mind.

Changes to our genes brought about by lifestyle – be they positive or negative – can either be specific to us, in that they alter how genes are expressed without altering the underlying DNA sequence, or they can be heritable and passed on to subsequent generations.

Increasing awareness of these findings make this type of research a huge game changer for industries related to self-care, such as the food and nutrition, sleep, spa, exercise, wellbeing and lifestyle sectors.

All stand to benefit from the fact that solutions to many ailments are cheap, available and straightforward to deliver and that – most importantly – prevention will be a huge industry in the years to come.

Who’s interested in this new thinking? Firstly, anyone who wants to live a longer, healthier life, free from disease and secondly insurance companies, corporations and governments which want to save money on healthcare.

And it’s likely to get complicated very quickly, because the greater availability of personal genetic testing kits means we’ll be seeing interested parties starting to identify those most likely to succumb to genetic disease with the intention of either helping them (in the case of health services and the wellbeing sector) or isolating them in terms of risk and potentially charging them more for services (in the case of insurance companies).

And just as our current fitness test from the gym or spa reports on our strength or cardiovascular fitness, in future, it will reveal how our diet, meditation and exercise regime has changed our genes, by how much and in what way. We’ll also discover if we’ve lowered our risk of developing a specific disease or increased our longevity.

This new thinking places our sector at the heart of a substantial and growing market for personal wellness services and will bring significant opportunity.

We have a robust knowledge base on which to build these new services and we need to tackle them head on by designing and introducing ‘test and prescribe’ modalities to ensure we’re at the heart of the drive for prevention.

Liz Terry, editorial director @elizterry

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2016 issue 1
LATEST NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Royal Caribbean reveals record-breaking cruise ship
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea (nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark with two new family raft slides.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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