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NEWS
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
POSTED 18 Nov 2021 . BY Tom Walker
Fury will be marketed as the world’s first unattended, two-player VR esports attraction Credit: VRStudios
VRstudios and Creative Works have launched a new VR-based multiplayer attraction
Fury will be marketed as the world’s first unattended, two-player VR esports attraction
The attraction made its debut at the IAAPA Expo 2021 in Orlando
The launch of Fury is part of a larger partnership deal between VRstudios and Creative Works
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.

Described as the world’s first unattended, two-player VR esports attraction, Fury has been designed to deliver physically active experiences in a small footprint.

The VR gameplay options include “Hoops Madness,” which utilises real-world physics to deliver a VR basketball experience with authentic shooting and ball-handling.

Fury made its debut at the IAAPA Expo in Orlando this week (16-19 November).

Kevin Vitale, CEO and chair of VRstudios, said: ​​“With Fury, we're making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events and competition.

“Creative Works’ experience with esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

The launch of Fury is part of a larger partnership deal between VRstudios, creator of free-roam multiplayer VR attractions and Creative Works, a turnkey attraction developer.

Under the partnership, Creative Works has become an authorised distributor in North America for VRstudios’ products.

The two companies also plan to collaborate on future products for the visitor attractions market, leveraging VRstudios’ technology and products and Creative Works’ fabrication, distribution, and service capabilities.
RELATED STORIES
  Cineplex fuses films and live entertainment with new Junxion concept


Canadian entertainment and media company Cineplex has announced plans to create new destinations that fuse movies, live entertainment and dining in one place.
  Knott's Berry farm introducing free-roam virtual reality experience in April


Knott’s Berry farm will be the first major theme park in the world to introduce free roaming, multi-player virtual reality, announcing plans for ‘VR Showdown in Ghost Town’, which is coming to the attraction’s Boardwalk Arcade.
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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©Cybertrek 2026
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Jobs    News   Products   Magazine   Subscribe
NEWS
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
POSTED 18 Nov 2021 . BY Tom Walker
Fury will be marketed as the world’s first unattended, two-player VR esports attraction Credit: VRStudios
VRstudios and Creative Works have launched a new VR-based multiplayer attraction
Fury will be marketed as the world’s first unattended, two-player VR esports attraction
The attraction made its debut at the IAAPA Expo 2021 in Orlando
The launch of Fury is part of a larger partnership deal between VRstudios and Creative Works
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.

Described as the world’s first unattended, two-player VR esports attraction, Fury has been designed to deliver physically active experiences in a small footprint.

The VR gameplay options include “Hoops Madness,” which utilises real-world physics to deliver a VR basketball experience with authentic shooting and ball-handling.

Fury made its debut at the IAAPA Expo in Orlando this week (16-19 November).

Kevin Vitale, CEO and chair of VRstudios, said: ​​“With Fury, we're making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events and competition.

“Creative Works’ experience with esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

The launch of Fury is part of a larger partnership deal between VRstudios, creator of free-roam multiplayer VR attractions and Creative Works, a turnkey attraction developer.

Under the partnership, Creative Works has become an authorised distributor in North America for VRstudios’ products.

The two companies also plan to collaborate on future products for the visitor attractions market, leveraging VRstudios’ technology and products and Creative Works’ fabrication, distribution, and service capabilities.
RELATED STORIES
Cineplex fuses films and live entertainment with new Junxion concept


Canadian entertainment and media company Cineplex has announced plans to create new destinations that fuse movies, live entertainment and dining in one place.
Knott's Berry farm introducing free-roam virtual reality experience in April


Knott’s Berry farm will be the first major theme park in the world to introduce free roaming, multi-player virtual reality, announcing plans for ‘VR Showdown in Ghost Town’, which is coming to the attraction’s Boardwalk Arcade.
MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS