Riego has experienced racism and ageism firsthand in the spa industry
Industry consultant and self-claimed ‘wellness passionista’, Rianna Riego, believes the Black Lives Matter movement has reawakened society to the reality of a system that still discriminates on the basis of colour, gender, age and religion – and the spa industry is no exception.
“Being a darker-skinned female and immigrant from a third world country, my career path in the US has been ‘coloured’ with many stories of bias and discrimination,” Riego told Spa Business.
“These experiences, unfortunately, at times included my beloved spa industry, which prides itself on being a diverse tribe of professionals. My personal experience of bias has tended to be subtle and part of the power dynamics within a company, but other incidents were very obvious.”
For example, after 20 years of experience opening, operating, designing and rebranding spas and wellness facilities Riego had the opportunity to be the face and voice of a brand that she helped envision and develop. “I was surprised to hear that some of the ownership weren’t comfortable with the idea of me representing the brand,” she explains, “I knew this wasn’t related to my levels of qualification but instead was due to the fact I was older and not white.”
At another facility, Riego says she was astonished when a co-owner scolded her for hiring a black male director for fear of ‘scaring’ the predominantly Jewish guests who may find his presence intimidating. She also went on to say that she has extensive firsthand experience of guests indicating a preference to not have black, Hispanic, gay or older therapists, either verbally or by changing or cancelling their appointments.
“The spa experience is very personal and there are levels of comfort we should respect, but is the discomfort from a white woman being touched by a male, African American therapist a cultural issue or privacy right? What should the ideals of our industry be and where do we draw the line?”
Riego feels that problems are made even worse by blatant sexism in the industry. “Even in a female-dominated workforce, women aren’t fully represented in the corporate decision-making process or hierarchy in the industry in general,” she says.
Looking ahead towards solutions, Riego feels the demand for wellness services is growing but the experienced workforce is shrinking. “Our industry has not been able to attract a proper representation of the millennial workforce which is now closer to 50 per cent non-white.”
Therein order to attract them in future. “As an industry that started out wanting to heal the world, we need to rediscover and articulate its commitment to humanity – this is our strength and we should champion it.
“Our industry was borne out of a passion to care for others and now has an opportunity to help heal the world while redefining how the world views wellness – as a lifestyle choice that embraces diversity as its norm.
“Setting the example, stretching the boundaries and holding our space, is the only way, and if anyone can do it, we – the spa and wellness industry – can.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2020 issue 3
Editor's letter: The fight ahead
There’s a huge job of work to do to build our reputation and win support in the corridors of power, says Katie Barnes
Spa people: Patrick Huey
The vice-president of spa and retail at Montage talks about his new role as ISPA chair, Black Lives Matter and how his spas are fighting back against COVID-19
Spa people: Rianna Riego
Wellness consultant Rianna Riego speaks out about racial discrimination in the global spa industry
Spa people: Anna Teal
The CEO of Aromatherapy Associates outlines the online innovations it's using to connect with customers in exciting new ways
Spa programmes: On the menu
How are spas changing their treatments and services now they’re staring to reopen again?
Interview: Lee Woon Hoe
Banyan Tree’s executive director of wellbeing tells Spa Business magazine why now is the right time for the group to launch its new wellness concept
Ask an expert: Spa design 2030
Spa Business magazine asks leading designers and architects to give their predictions about pandemic-proof spa models
Promotion: Trendsetting
Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai
Research: Manner of speaking
ISPA’s latest study reveals consumer attitudes in the aftermath of COVID-19. Josh Corman picks out the key details
Research: New perspectives
Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Promotion: The power of touchless
Spa and wellness innovator, Sammy Gharieni, reveals how his on-trend products are perfect for delivering high-value touchless treatments
Country focus: Best of British
We take a look at the standout concepts offered in the world-class spas that have opened in the UK over the last three years
Promotion: Sustain and regenerate
Sustainable skincare brand, Comfort Zone, has radically reinvented its entire Sacred Nature line, driven by the ambition to create some of the world’s first carbon-negative products
Interview: Emma Darby
Despite closing during in lockdown, some Resense spas still hit revenue targets. Its COO tells Spa Business magazine how
Promotion: Redefining the snowroom
Italian snowroom expert, TechnoAlpin, has collaborated with groundbreaking architectural practice, Snøhetta, to create a snowroom like no other
Medi-wellness: On good termes
Italy’s Long Life clinic, which offers anti-ageing science alongside water cures, is gaining greater attention post-lockdown. Sophie Benge pays a visit
Supplier showcase: Premium Fitness
Dormy House has partnered with Matrix Fitness to create two fully-connected fitness suites to take its offering to a new and more sophisticated level @DormyHouse @MatrixFitnessUK
Promotion: Sothys
Sothys’ beauty treatment designer, Séverine Monjanel, and training director, Isabelle Villey, talk to Spa Business about the company’s new authentic ancestral Indonesian treatment
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Riego has experienced racism and ageism firsthand in the spa industry
Industry consultant and self-claimed ‘wellness passionista’, Rianna Riego, believes the Black Lives Matter movement has reawakened society to the reality of a system that still discriminates on the basis of colour, gender, age and religion – and the spa industry is no exception.
“Being a darker-skinned female and immigrant from a third world country, my career path in the US has been ‘coloured’ with many stories of bias and discrimination,” Riego told Spa Business.
“These experiences, unfortunately, at times included my beloved spa industry, which prides itself on being a diverse tribe of professionals. My personal experience of bias has tended to be subtle and part of the power dynamics within a company, but other incidents were very obvious.”
For example, after 20 years of experience opening, operating, designing and rebranding spas and wellness facilities Riego had the opportunity to be the face and voice of a brand that she helped envision and develop. “I was surprised to hear that some of the ownership weren’t comfortable with the idea of me representing the brand,” she explains, “I knew this wasn’t related to my levels of qualification but instead was due to the fact I was older and not white.”
At another facility, Riego says she was astonished when a co-owner scolded her for hiring a black male director for fear of ‘scaring’ the predominantly Jewish guests who may find his presence intimidating. She also went on to say that she has extensive firsthand experience of guests indicating a preference to not have black, Hispanic, gay or older therapists, either verbally or by changing or cancelling their appointments.
“The spa experience is very personal and there are levels of comfort we should respect, but is the discomfort from a white woman being touched by a male, African American therapist a cultural issue or privacy right? What should the ideals of our industry be and where do we draw the line?”
Riego feels that problems are made even worse by blatant sexism in the industry. “Even in a female-dominated workforce, women aren’t fully represented in the corporate decision-making process or hierarchy in the industry in general,” she says.
Looking ahead towards solutions, Riego feels the demand for wellness services is growing but the experienced workforce is shrinking. “Our industry has not been able to attract a proper representation of the millennial workforce which is now closer to 50 per cent non-white.”
Therein order to attract them in future. “As an industry that started out wanting to heal the world, we need to rediscover and articulate its commitment to humanity – this is our strength and we should champion it.
“Our industry was borne out of a passion to care for others and now has an opportunity to help heal the world while redefining how the world views wellness – as a lifestyle choice that embraces diversity as its norm.
“Setting the example, stretching the boundaries and holding our space, is the only way, and if anyone can do it, we – the spa and wellness industry – can.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2020 issue 3
Editor's letter: The fight ahead
There’s a huge job of work to do to build our reputation and win support in the corridors of power, says Katie Barnes
Spa people: Patrick Huey
The vice-president of spa and retail at Montage talks about his new role as ISPA chair, Black Lives Matter and how his spas are fighting back against COVID-19
Spa people: Rianna Riego
Wellness consultant Rianna Riego speaks out about racial discrimination in the global spa industry
Spa people: Anna Teal
The CEO of Aromatherapy Associates outlines the online innovations it's using to connect with customers in exciting new ways
Spa programmes: On the menu
How are spas changing their treatments and services now they’re staring to reopen again?
Interview: Lee Woon Hoe
Banyan Tree’s executive director of wellbeing tells Spa Business magazine why now is the right time for the group to launch its new wellness concept
Ask an expert: Spa design 2030
Spa Business magazine asks leading designers and architects to give their predictions about pandemic-proof spa models
Promotion: Trendsetting
Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai
Research: Manner of speaking
ISPA’s latest study reveals consumer attitudes in the aftermath of COVID-19. Josh Corman picks out the key details
Research: New perspectives
Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Promotion: The power of touchless
Spa and wellness innovator, Sammy Gharieni, reveals how his on-trend products are perfect for delivering high-value touchless treatments
Country focus: Best of British
We take a look at the standout concepts offered in the world-class spas that have opened in the UK over the last three years
Promotion: Sustain and regenerate
Sustainable skincare brand, Comfort Zone, has radically reinvented its entire Sacred Nature line, driven by the ambition to create some of the world’s first carbon-negative products
Interview: Emma Darby
Despite closing during in lockdown, some Resense spas still hit revenue targets. Its COO tells Spa Business magazine how
Promotion: Redefining the snowroom
Italian snowroom expert, TechnoAlpin, has collaborated with groundbreaking architectural practice, Snøhetta, to create a snowroom like no other
Medi-wellness: On good termes
Italy’s Long Life clinic, which offers anti-ageing science alongside water cures, is gaining greater attention post-lockdown. Sophie Benge pays a visit
Supplier showcase: Premium Fitness
Dormy House has partnered with Matrix Fitness to create two fully-connected fitness suites to take its offering to a new and more sophisticated level @DormyHouse @MatrixFitnessUK
Promotion: Sothys
Sothys’ beauty treatment designer, Séverine Monjanel, and training director, Isabelle Villey, talk to Spa Business about the company’s new authentic ancestral Indonesian treatment
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
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