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Promotion
Trendsetting

Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai


What’s unique about this project is that we thought of all aspects in parallel, the fitness experience, the equipment and the interior design,” says Mohammed Ibrahim, CEO of The Wellness. “It’s almost as though we felt the pulse of the space while we were designing it – as though we were training in it.”

Guests staying at the Jumeirah Al Naseem resort have full access to the Talise Fitness facilities, which are equipped with strength training, free-weights, cardio and stretching, with areas dedicated to modular training and group exercise classes.

The Wellness also introduced unique cardio machines which take training and coordination into a total different level.

Other facilities include changing pods with lockers, vanity areas, showers and a sauna, which is used as part of the recovery programme.

This focus on recovery, is one of the things that makes the gym special, as Ibrahim explains: “The main approach behind this boutique gym is to highlight the correlation between fitness and the recovery process, so guests can learn the importance of recovery – the different methods that can be used, and how it affects the continuity of training routines.”

“This is a trendsetting approach to fitness,” he says, “where the fitness floor contains all the training elements for a complete workout experience, but with a focus on recovery –  people always forget about how important this process is.

Beautiful location
“The location also had a huge impact on how we designed the space,” he says, “the natural surroundings and extraordinary light are the unique accents that give the space its flawless beauty and warmth.”

Using materials such as wood, leather and matt gold accents, The Wellness created an impression of luxury and style throughout the 430sq m facility, while the natural light and rich materials give the gym a dramatic and dynamic mood.

“We maximised the space by using the whole workout floor as one big active area,” says Ibrahim. “Adding a fitness walk helped divide the space into different training zones, while still giving the impression that it’s all one big fitness arena.

“But it’s not only about designing a space, it’s also about designing the whole experience,” says Ibrahim. “Thinking through where people wil train, where they’ll relax and picturing each and every moment. I walked down this fitness walk a million times before it ever existed.

Visualisting in this kind of detail leaves you confident that the design outcomes and impression you will leave behind will affect the user in the most positive ways possible.

The Wellness CEO, Mohammed Ibrahim

Find out more: www.thewellness.ae

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2020 issue 3
  • Editor's letter: The fight ahead
    There’s a huge job of work to do to build our reputation and win support in the corridors of power, says Katie Barnes
  • Spa people: Patrick Huey
    The vice-president of spa and retail at Montage talks about his new role as ISPA chair, Black Lives Matter and how his spas are fighting back against COVID-19
  • Spa people: Rianna Riego
    Wellness consultant Rianna Riego speaks out about racial discrimination in the global spa industry
  • Spa people: Anna Teal
    The CEO of Aromatherapy Associates outlines the online innovations it's using to connect with customers in exciting new ways
  • News report: Spas collaborate with medical institutions
    Spa operators around the world strike up allegiances with medical and research institutes to affirm their position as providers of ‘safe touch’
  • Spa programmes: On the menu
    How are spas changing their treatments and services now they’re staring to reopen again?
  • Interview: Lee Woon Hoe
    Banyan Tree’s executive director of wellbeing tells Spa Business magazine why now is the right time for the group to launch its new wellness concept
  • Ask an expert: Spa design 2030
    Spa Business magazine asks leading designers and architects to give their predictions about pandemic-proof spa models
  • Promotion: Trendsetting
    Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai
  • Research: Manner of speaking
    ISPA’s latest study reveals consumer attitudes in the aftermath of COVID-19. Josh Corman picks out the key details
  • Research: New perspectives
    Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
  • Promotion: The power of touchless
    Spa and wellness innovator, Sammy Gharieni, reveals how his on-trend products are perfect for delivering high-value touchless treatments
  • Country focus: Best of British
    We take a look at the standout concepts offered in the world-class spas that have opened in the UK over the last three years
  • Promotion: Sustain and regenerate
    Sustainable skincare brand, Comfort Zone, has radically reinvented its entire Sacred Nature line, driven by the ambition to create some of the world’s first carbon-negative products
  • Interview: Emma Darby
    Despite closing during in lockdown, some Resense spas still hit revenue targets. Its COO tells Spa Business magazine how
  • Business analysis: Model behaviour
    Spa Business magazine analyses the innovative business model behind Remedy Place and Next Health
  • Treatments: Touchdown
    We investigate spa equipment and services with minimal human contact
  • Treatments: Pinch of salt
    Halotherapy experts outline its benefits
  • Promotion: Redefining the snowroom
    Italian snowroom expert, TechnoAlpin, has collaborated with groundbreaking architectural practice, Snøhetta, to create a snowroom like no other
  • Medi-wellness: On good termes
    Italy’s Long Life clinic, which offers anti-ageing science alongside water cures, is gaining greater attention post-lockdown. Sophie Benge pays a visit
  • Supplier showcase: Premium Fitness
    Dormy House has partnered with Matrix Fitness to create two fully-connected fitness suites to take its offering to a new and more sophisticated level @DormyHouse @MatrixFitnessUK
  • Technology: Soft touch
    How can software help spa operators navigate issues following lockdown?
  • Promotion: Sothys
    Sothys’ beauty treatment designer, Séverine Monjanel, and training director, Isabelle Villey, talk to Spa Business about the company’s new authentic ancestral Indonesian treatment
  • Promotion: Iyashi Dôme
    Iyashi Dôme is now COVID-19 compliant, says Shogoro Uemura
  • Research: Finishing Touch – water cure
    Study reveals the preventative and therapeutic benefits of hydrotherapy
The natural surroundings and extraordinary light are the unique accents that give the space its flawless beauty and warmth
The natural surroundings and extraordinary light are the unique accents that give the space its flawless beauty and warmth
The Wellness designed the whole experience, including the relaxation areas
The Wellness designed the whole experience, including the relaxation areas
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Promotion
Trendsetting

Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai


What’s unique about this project is that we thought of all aspects in parallel, the fitness experience, the equipment and the interior design,” says Mohammed Ibrahim, CEO of The Wellness. “It’s almost as though we felt the pulse of the space while we were designing it – as though we were training in it.”

Guests staying at the Jumeirah Al Naseem resort have full access to the Talise Fitness facilities, which are equipped with strength training, free-weights, cardio and stretching, with areas dedicated to modular training and group exercise classes.

The Wellness also introduced unique cardio machines which take training and coordination into a total different level.

Other facilities include changing pods with lockers, vanity areas, showers and a sauna, which is used as part of the recovery programme.

This focus on recovery, is one of the things that makes the gym special, as Ibrahim explains: “The main approach behind this boutique gym is to highlight the correlation between fitness and the recovery process, so guests can learn the importance of recovery – the different methods that can be used, and how it affects the continuity of training routines.”

“This is a trendsetting approach to fitness,” he says, “where the fitness floor contains all the training elements for a complete workout experience, but with a focus on recovery –  people always forget about how important this process is.

Beautiful location
“The location also had a huge impact on how we designed the space,” he says, “the natural surroundings and extraordinary light are the unique accents that give the space its flawless beauty and warmth.”

Using materials such as wood, leather and matt gold accents, The Wellness created an impression of luxury and style throughout the 430sq m facility, while the natural light and rich materials give the gym a dramatic and dynamic mood.

“We maximised the space by using the whole workout floor as one big active area,” says Ibrahim. “Adding a fitness walk helped divide the space into different training zones, while still giving the impression that it’s all one big fitness arena.

“But it’s not only about designing a space, it’s also about designing the whole experience,” says Ibrahim. “Thinking through where people wil train, where they’ll relax and picturing each and every moment. I walked down this fitness walk a million times before it ever existed.

Visualisting in this kind of detail leaves you confident that the design outcomes and impression you will leave behind will affect the user in the most positive ways possible.

The Wellness CEO, Mohammed Ibrahim

Find out more: www.thewellness.ae

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2020 issue 3
  • Editor's letter: The fight ahead
    There’s a huge job of work to do to build our reputation and win support in the corridors of power, says Katie Barnes
  • Spa people: Patrick Huey
    The vice-president of spa and retail at Montage talks about his new role as ISPA chair, Black Lives Matter and how his spas are fighting back against COVID-19
  • Spa people: Rianna Riego
    Wellness consultant Rianna Riego speaks out about racial discrimination in the global spa industry
  • Spa people: Anna Teal
    The CEO of Aromatherapy Associates outlines the online innovations it's using to connect with customers in exciting new ways
  • News report: Spas collaborate with medical institutions
    Spa operators around the world strike up allegiances with medical and research institutes to affirm their position as providers of ‘safe touch’
  • Spa programmes: On the menu
    How are spas changing their treatments and services now they’re staring to reopen again?
  • Interview: Lee Woon Hoe
    Banyan Tree’s executive director of wellbeing tells Spa Business magazine why now is the right time for the group to launch its new wellness concept
  • Ask an expert: Spa design 2030
    Spa Business magazine asks leading designers and architects to give their predictions about pandemic-proof spa models
  • Promotion: Trendsetting
    Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai
  • Research: Manner of speaking
    ISPA’s latest study reveals consumer attitudes in the aftermath of COVID-19. Josh Corman picks out the key details
  • Research: New perspectives
    Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
  • Promotion: The power of touchless
    Spa and wellness innovator, Sammy Gharieni, reveals how his on-trend products are perfect for delivering high-value touchless treatments
  • Country focus: Best of British
    We take a look at the standout concepts offered in the world-class spas that have opened in the UK over the last three years
  • Promotion: Sustain and regenerate
    Sustainable skincare brand, Comfort Zone, has radically reinvented its entire Sacred Nature line, driven by the ambition to create some of the world’s first carbon-negative products
  • Interview: Emma Darby
    Despite closing during in lockdown, some Resense spas still hit revenue targets. Its COO tells Spa Business magazine how
  • Business analysis: Model behaviour
    Spa Business magazine analyses the innovative business model behind Remedy Place and Next Health
  • Treatments: Touchdown
    We investigate spa equipment and services with minimal human contact
  • Treatments: Pinch of salt
    Halotherapy experts outline its benefits
  • Promotion: Redefining the snowroom
    Italian snowroom expert, TechnoAlpin, has collaborated with groundbreaking architectural practice, Snøhetta, to create a snowroom like no other
  • Medi-wellness: On good termes
    Italy’s Long Life clinic, which offers anti-ageing science alongside water cures, is gaining greater attention post-lockdown. Sophie Benge pays a visit
  • Supplier showcase: Premium Fitness
    Dormy House has partnered with Matrix Fitness to create two fully-connected fitness suites to take its offering to a new and more sophisticated level @DormyHouse @MatrixFitnessUK
  • Technology: Soft touch
    How can software help spa operators navigate issues following lockdown?
  • Promotion: Sothys
    Sothys’ beauty treatment designer, Séverine Monjanel, and training director, Isabelle Villey, talk to Spa Business about the company’s new authentic ancestral Indonesian treatment
  • Promotion: Iyashi Dôme
    Iyashi Dôme is now COVID-19 compliant, says Shogoro Uemura
  • Research: Finishing Touch – water cure
    Study reveals the preventative and therapeutic benefits of hydrotherapy
The natural surroundings and extraordinary light are the unique accents that give the space its flawless beauty and warmth
The natural surroundings and extraordinary light are the unique accents that give the space its flawless beauty and warmth
The Wellness designed the whole experience, including the relaxation areas
The Wellness designed the whole experience, including the relaxation areas
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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