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NEWS
Alton Towers announces new attraction based on David Walliams' books
POSTED 18 Oct 2019 . BY Andy Knaggs
David Walliams has sold 33 million books worldwide Credit: Merlin Entertainments
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.
RELATED STORIES
  Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride


The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.
  Inspiration behind Alton Towers' The Wicker Man revealed


Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.
  Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
  Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
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NEWS
Alton Towers announces new attraction based on David Walliams' books
POSTED 18 Oct 2019 . BY Andy Knaggs
David Walliams has sold 33 million books worldwide Credit: Merlin Entertainments
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.
RELATED STORIES
Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride


The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.
Inspiration behind Alton Towers' The Wicker Man revealed


Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.
Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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