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NEWS
Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride
POSTED 29 Mar 2019 . BY Luke Cloherty
The Alton Towers Dungeon replaces the former Charlie and the Chocolate Factory ride at the theme park, which was permanently closed in 2015
The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.

The attraction replaces the former Charlie and the Chocolate Factory ride at the theme park, with that ride permanently closing in 2015.

23 actors, wearing 309 garments and using a raft of props, will entertain and scare visitors, transporting them back in time to history’s more gruesome periods throughout the 45-minute long experience.

Visitors board a boat on the Black River and are transported in before entering an array of rooms, including a court and a torture chamber where characters choose a participant to frighten.

"The team have worked really hard to deliver the right balance of scariness and laughter and guests on opening weekend certainly enjoyed the range of creepy characters in the Dungeon – particularly those who had spent time in the Torturer’s chair," said Chris Carter, head of entertainments for Alton Towers Resort.

"Many guests hadn’t visited a Dungeon before so were intrigued and delighted by what they found. The Dungeon is a fantastic addition to Alton Towers and we hope guests will continue to enjoy this journey through Staffordshire’s horrible history."

The other five Dungeons in the UK are located in London, Blackpool, Edinburgh, Warwick and York. There are others worldwide in destinations as far-flung as Hamburg, Amsterdam, San Francisco and Shanghai.
23 actors, wearing 309 garments and using a raft of props, will entertain and scare visitors
The attraction has an array of rooms, including a court and a torture chamber where characters choose a participant to frighten
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
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Heritage Great Britain
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Job location: Isle of Wight , United Kingdom
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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NEWS
Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride
POSTED 29 Mar 2019 . BY Luke Cloherty
The Alton Towers Dungeon replaces the former Charlie and the Chocolate Factory ride at the theme park, which was permanently closed in 2015
The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.

The attraction replaces the former Charlie and the Chocolate Factory ride at the theme park, with that ride permanently closing in 2015.

23 actors, wearing 309 garments and using a raft of props, will entertain and scare visitors, transporting them back in time to history’s more gruesome periods throughout the 45-minute long experience.

Visitors board a boat on the Black River and are transported in before entering an array of rooms, including a court and a torture chamber where characters choose a participant to frighten.

"The team have worked really hard to deliver the right balance of scariness and laughter and guests on opening weekend certainly enjoyed the range of creepy characters in the Dungeon – particularly those who had spent time in the Torturer’s chair," said Chris Carter, head of entertainments for Alton Towers Resort.

"Many guests hadn’t visited a Dungeon before so were intrigued and delighted by what they found. The Dungeon is a fantastic addition to Alton Towers and we hope guests will continue to enjoy this journey through Staffordshire’s horrible history."

The other five Dungeons in the UK are located in London, Blackpool, Edinburgh, Warwick and York. There are others worldwide in destinations as far-flung as Hamburg, Amsterdam, San Francisco and Shanghai.
23 actors, wearing 309 garments and using a raft of props, will entertain and scare visitors
The attraction has an array of rooms, including a court and a torture chamber where characters choose a participant to frighten
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

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