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NEWS
Alton Towers opens world-first CBeebies hotel
POSTED 17 Jul 2017 . BY Tom Anstey
Rooms are designed with young children in mind Credit: Alton Towers
Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.

Developed with pre-schoolers and young families in mind, child-friendly design is at the heart of the hotel, with steps to sinks, children’s toilet seats, baby baths and cots as standard in each room. Special needs requirements have also been taken into account, with five fully accessible bedrooms designed to accommodate the disabled.

Rooms within the hotel have separate areas for parents and children, and are capable of sleeping up to seven people. Each room also features an entertainment wall for children, with interactive play items included. Standard or premium rooms are available, with standard froom themed to Bugbies, while premium rooms are themed to a number of different CBeebies shows, including Swashbuckle, Something Special, In The Night Garden, Postman Pat and Octonauts.

A 14 hour daily entertainment schedule is part of the new hotel, with guests able to enjoy meet and greets with with characters Bing and Postman Pat, a Swashbuckle game show and quest to find missing prehistoric items in the form of a treasure hunt. A live Bing show is also on the agenda, as is a disco hosted by Ubercorn. In the evenings, guests can take part in stargazing activities with the CBeebies Land Hotel presenters.

The hotel is an addition to CBeebies Land, which was launched in 2014. Two new experiences were added to the park this year, the first being the Go Jetters Vroomster Zoom Ride and the second being the Furchester Hotel Live Show. Guests in the hotel are granted an additional hour of exploring the CBeebies land attractions before the park opens to the general public each morning.

“The new CBeebies Land Hotel is an exciting development, which allows for a fully immersive experience for pre-school children to interact with their favourite CBeebies shows, in an environment that will engage parents too,” said Stephen Davies, director of Live Events and Audio Music for BBC Worldwide. “BBC Worldwide is delighted to continue its successful partnership with Merlin at one of Britain’s best loved theme park resorts. We’re all looking forward to booking in!”
Rooms within the hotel have separate areas for parents and children Credit: Alton Towers
The hotel is the first to have CBeebies theming Credit: Alton Towers
RELATED STORIES
  Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
  First ever CBeebies hotel coming to Alton Towers


Alton Towers has ramped up its strategy to become the UK’s leading short-break destination with the addition of the first-ever CBeebies-themed hotel.
  Alton Towers submits plans for wooden coaster


Alton Towers has made an application to local government authorities for a new rollercoaster currently known as SW8 or Secret Weapon 8.
  'Rolls Royce of rollercoasters' perfect for Galactica, says creator of ride's VR


The designer of Alton Towers’ new virtual reality rollercoaster – the first to come to the UK – has told Attractions Management exclusive new details about the rebranded Galactica ride.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Alton Towers opens world-first CBeebies hotel
POSTED 17 Jul 2017 . BY Tom Anstey
Rooms are designed with young children in mind Credit: Alton Towers
Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.

Developed with pre-schoolers and young families in mind, child-friendly design is at the heart of the hotel, with steps to sinks, children’s toilet seats, baby baths and cots as standard in each room. Special needs requirements have also been taken into account, with five fully accessible bedrooms designed to accommodate the disabled.

Rooms within the hotel have separate areas for parents and children, and are capable of sleeping up to seven people. Each room also features an entertainment wall for children, with interactive play items included. Standard or premium rooms are available, with standard froom themed to Bugbies, while premium rooms are themed to a number of different CBeebies shows, including Swashbuckle, Something Special, In The Night Garden, Postman Pat and Octonauts.

A 14 hour daily entertainment schedule is part of the new hotel, with guests able to enjoy meet and greets with with characters Bing and Postman Pat, a Swashbuckle game show and quest to find missing prehistoric items in the form of a treasure hunt. A live Bing show is also on the agenda, as is a disco hosted by Ubercorn. In the evenings, guests can take part in stargazing activities with the CBeebies Land Hotel presenters.

The hotel is an addition to CBeebies Land, which was launched in 2014. Two new experiences were added to the park this year, the first being the Go Jetters Vroomster Zoom Ride and the second being the Furchester Hotel Live Show. Guests in the hotel are granted an additional hour of exploring the CBeebies land attractions before the park opens to the general public each morning.

“The new CBeebies Land Hotel is an exciting development, which allows for a fully immersive experience for pre-school children to interact with their favourite CBeebies shows, in an environment that will engage parents too,” said Stephen Davies, director of Live Events and Audio Music for BBC Worldwide. “BBC Worldwide is delighted to continue its successful partnership with Merlin at one of Britain’s best loved theme park resorts. We’re all looking forward to booking in!”
Rooms within the hotel have separate areas for parents and children Credit: Alton Towers
The hotel is the first to have CBeebies theming Credit: Alton Towers
RELATED STORIES
Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
First ever CBeebies hotel coming to Alton Towers


Alton Towers has ramped up its strategy to become the UK’s leading short-break destination with the addition of the first-ever CBeebies-themed hotel.
Alton Towers submits plans for wooden coaster


Alton Towers has made an application to local government authorities for a new rollercoaster currently known as SW8 or Secret Weapon 8.
'Rolls Royce of rollercoasters' perfect for Galactica, says creator of ride's VR


The designer of Alton Towers’ new virtual reality rollercoaster – the first to come to the UK – has told Attractions Management exclusive new details about the rebranded Galactica ride.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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