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NEWS
Alton Towers opens world-first CBeebies hotel
POSTED 17 Jul 2017 . BY Tom Anstey
Rooms are designed with young children in mind Credit: Alton Towers
Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.

Developed with pre-schoolers and young families in mind, child-friendly design is at the heart of the hotel, with steps to sinks, children’s toilet seats, baby baths and cots as standard in each room. Special needs requirements have also been taken into account, with five fully accessible bedrooms designed to accommodate the disabled.

Rooms within the hotel have separate areas for parents and children, and are capable of sleeping up to seven people. Each room also features an entertainment wall for children, with interactive play items included. Standard or premium rooms are available, with standard froom themed to Bugbies, while premium rooms are themed to a number of different CBeebies shows, including Swashbuckle, Something Special, In The Night Garden, Postman Pat and Octonauts.

A 14 hour daily entertainment schedule is part of the new hotel, with guests able to enjoy meet and greets with with characters Bing and Postman Pat, a Swashbuckle game show and quest to find missing prehistoric items in the form of a treasure hunt. A live Bing show is also on the agenda, as is a disco hosted by Ubercorn. In the evenings, guests can take part in stargazing activities with the CBeebies Land Hotel presenters.

The hotel is an addition to CBeebies Land, which was launched in 2014. Two new experiences were added to the park this year, the first being the Go Jetters Vroomster Zoom Ride and the second being the Furchester Hotel Live Show. Guests in the hotel are granted an additional hour of exploring the CBeebies land attractions before the park opens to the general public each morning.

“The new CBeebies Land Hotel is an exciting development, which allows for a fully immersive experience for pre-school children to interact with their favourite CBeebies shows, in an environment that will engage parents too,” said Stephen Davies, director of Live Events and Audio Music for BBC Worldwide. “BBC Worldwide is delighted to continue its successful partnership with Merlin at one of Britain’s best loved theme park resorts. We’re all looking forward to booking in!”
Rooms within the hotel have separate areas for parents and children Credit: Alton Towers
The hotel is the first to have CBeebies theming Credit: Alton Towers
RELATED STORIES
  Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
  First ever CBeebies hotel coming to Alton Towers


Alton Towers has ramped up its strategy to become the UK’s leading short-break destination with the addition of the first-ever CBeebies-themed hotel.
  Alton Towers submits plans for wooden coaster


Alton Towers has made an application to local government authorities for a new rollercoaster currently known as SW8 or Secret Weapon 8.
  'Rolls Royce of rollercoasters' perfect for Galactica, says creator of ride's VR


The designer of Alton Towers’ new virtual reality rollercoaster – the first to come to the UK – has told Attractions Management exclusive new details about the rebranded Galactica ride.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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Jobs    News   Products   Magazine   Subscribe
NEWS
Alton Towers opens world-first CBeebies hotel
POSTED 17 Jul 2017 . BY Tom Anstey
Rooms are designed with young children in mind Credit: Alton Towers
Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.

Developed with pre-schoolers and young families in mind, child-friendly design is at the heart of the hotel, with steps to sinks, children’s toilet seats, baby baths and cots as standard in each room. Special needs requirements have also been taken into account, with five fully accessible bedrooms designed to accommodate the disabled.

Rooms within the hotel have separate areas for parents and children, and are capable of sleeping up to seven people. Each room also features an entertainment wall for children, with interactive play items included. Standard or premium rooms are available, with standard froom themed to Bugbies, while premium rooms are themed to a number of different CBeebies shows, including Swashbuckle, Something Special, In The Night Garden, Postman Pat and Octonauts.

A 14 hour daily entertainment schedule is part of the new hotel, with guests able to enjoy meet and greets with with characters Bing and Postman Pat, a Swashbuckle game show and quest to find missing prehistoric items in the form of a treasure hunt. A live Bing show is also on the agenda, as is a disco hosted by Ubercorn. In the evenings, guests can take part in stargazing activities with the CBeebies Land Hotel presenters.

The hotel is an addition to CBeebies Land, which was launched in 2014. Two new experiences were added to the park this year, the first being the Go Jetters Vroomster Zoom Ride and the second being the Furchester Hotel Live Show. Guests in the hotel are granted an additional hour of exploring the CBeebies land attractions before the park opens to the general public each morning.

“The new CBeebies Land Hotel is an exciting development, which allows for a fully immersive experience for pre-school children to interact with their favourite CBeebies shows, in an environment that will engage parents too,” said Stephen Davies, director of Live Events and Audio Music for BBC Worldwide. “BBC Worldwide is delighted to continue its successful partnership with Merlin at one of Britain’s best loved theme park resorts. We’re all looking forward to booking in!”
Rooms within the hotel have separate areas for parents and children Credit: Alton Towers
The hotel is the first to have CBeebies theming Credit: Alton Towers
RELATED STORIES
Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
First ever CBeebies hotel coming to Alton Towers


Alton Towers has ramped up its strategy to become the UK’s leading short-break destination with the addition of the first-ever CBeebies-themed hotel.
Alton Towers submits plans for wooden coaster


Alton Towers has made an application to local government authorities for a new rollercoaster currently known as SW8 or Secret Weapon 8.
'Rolls Royce of rollercoasters' perfect for Galactica, says creator of ride's VR


The designer of Alton Towers’ new virtual reality rollercoaster – the first to come to the UK – has told Attractions Management exclusive new details about the rebranded Galactica ride.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
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