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NEWS
Cornwall tops charts as Britain's most popular staycation destination
POSTED 15 Jun 2017 . BY Tom Anstey
53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight Credit: Shutterstock.com
Cornwall has retained its crown as the UK’s most popular staycation destination, with more than half of Britons planning a holiday within Britain, though the country’s economic woes stemming from Brexit is having an effect, according to Travelodge’s annual holiday index.

The annual report, which has surveyed 3,000 British adults for the past seven years, shows a small drop in the number of staycationers – down from 58 per cent to 55 per cent. Britons are also spending £130 less on average per person, with the average spend being £599.80 in 2017 compared to £729.80 in 2016.

Cornwall retained its spot from 2016 as the top staycation destination, with Devon moving up from third to second spot and the Lake District moving up from fourth place into third, displacing previously second place London in fourth.

The effect on the value of sterling thanks to Britain’s decision to leave the European Union has had a significant effect, with 55 per cent of respondents saying they are holidaying at home this year because it is too expensive to go abroad.

53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight.

A third of respondents prefered a rural break, with top destinations in this category being the Lake District, Scottish Highlands, Norfolk Broads, Yorkshire Dales and the Peak District.

Remaining respondents are opting for a city break, with London, Edinburgh, Bath, York and Oxford ranked holidaymaker’s top destinations.

Overall, staycations are boosting the UK economy by £17bn, according to the Index.

“Our research shows that 2017 is set to be another strong year for the staycation, which is great news for our economy,” said Travelodge spokesperson, Shakila Ahmed.

“The current weakness of the pound means more Britons are choosing a staycation this summer whilst foreign tourists are making the most of their strong currency and flocking to the UK.”
RELATED STORIES
  Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
  Jamie Fobert's cliff vision nears completion as opening date set for Cornwall's expanded Tate St Ives


Work is nearing completion on Jamie Fobert Architects’ cliffside extension of Cornwall’s Tate St Ives, with an official opening date now set for 14 October this year.
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Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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NEWS
Cornwall tops charts as Britain's most popular staycation destination
POSTED 15 Jun 2017 . BY Tom Anstey
53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight Credit: Shutterstock.com
Cornwall has retained its crown as the UK’s most popular staycation destination, with more than half of Britons planning a holiday within Britain, though the country’s economic woes stemming from Brexit is having an effect, according to Travelodge’s annual holiday index.

The annual report, which has surveyed 3,000 British adults for the past seven years, shows a small drop in the number of staycationers – down from 58 per cent to 55 per cent. Britons are also spending £130 less on average per person, with the average spend being £599.80 in 2017 compared to £729.80 in 2016.

Cornwall retained its spot from 2016 as the top staycation destination, with Devon moving up from third to second spot and the Lake District moving up from fourth place into third, displacing previously second place London in fourth.

The effect on the value of sterling thanks to Britain’s decision to leave the European Union has had a significant effect, with 55 per cent of respondents saying they are holidaying at home this year because it is too expensive to go abroad.

53 per cent of those taking a staycation prefer to travel to the sea, with the top seaside destinations being Cornwall, Devon, North Wales, Blackpool and Isle of Wight.

A third of respondents prefered a rural break, with top destinations in this category being the Lake District, Scottish Highlands, Norfolk Broads, Yorkshire Dales and the Peak District.

Remaining respondents are opting for a city break, with London, Edinburgh, Bath, York and Oxford ranked holidaymaker’s top destinations.

Overall, staycations are boosting the UK economy by £17bn, according to the Index.

“Our research shows that 2017 is set to be another strong year for the staycation, which is great news for our economy,” said Travelodge spokesperson, Shakila Ahmed.

“The current weakness of the pound means more Britons are choosing a staycation this summer whilst foreign tourists are making the most of their strong currency and flocking to the UK.”
RELATED STORIES
Cornish prison attraction hopes for £12m makeover, plus hotel


The transformation of a famous former prison into a visitor centre and 63-bedroom hotel is making tracks in Bodmin, Cornwall.
Jamie Fobert's cliff vision nears completion as opening date set for Cornwall's expanded Tate St Ives


Work is nearing completion on Jamie Fobert Architects’ cliffside extension of Cornwall’s Tate St Ives, with an official opening date now set for 14 October this year.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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