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NEWS
Phase one of Alliance Leisure partnership project completed
POSTED 16 Mar 2017 . BY Deven Pamben
The centre is the first owner-operated local authority facility in the country to offer a full Les Mills Immersive Studio
The first phase of a £5million (US$6.1m, €5.7m) redevelopment of Salt Ayre Leisure Centre has been completed, as part of a joint project between facility specialist Alliance Leisure and Lancaster City Council.

The completed work includes a Les Mills Immersive Studio, a new 80-station fitness suite, a barista-style café, an adventure play area and XHeight climbing wall.

The leisure centre is the first owner-operated local authority facility in the country to offer a full Les Mills Immersive Studio.

The gym, which has been kitted out with Precor equipment, showcases cardiovascular pieces including the Experience Series EFX 800 with Converging CrossRamp and P82 consoles, Discovery Series Power and Half Racks, strength machines and a free standing Queenax functional training unit.

Specialist leisure developer Createability carried out construction works on the 71,096sq ft (6,605sq m) centre, alongside architects Bignell, Shacklady, Ewing.

Alliance Leisure’s development lead, James Foley, said: “The whole ethos for the project has been to create a vibrant environment that stimulates participation by reinvigorating the traditional approach to the health, fitness and wellbeing offer with new technology and solutions.”

Simon Kirby, sports and leisure manager at Lancaster City Council, said: “Our aim has been to create an inspirational destination so members of our community and from across the region can come and enjoy a wide range of new and innovative physical activities. This is exactly what Alliance Leisure, Createability and the team of specialist contractors have achieved. We are already experiencing a significant increase in usage with over 300 new fitness members joining since opening a few weeks ago. We anticipate this will rise even further when the project completes in the summer.”

As part of a 10-year development partnership between Alliance and the city council, the facility specialist will also provide support across marketing, staff training and sales.

Phase two of the project includes installation of Europe’s first Flight Tower, a multi-level outdoor tower and adventure installation. The ‘Gravity’ concept will allow people to abseil, zipline or free-fall from its 60ft platform.

The final phase of the development will see the design and build of a health and wellbeing hub, housed in a new 5,813sq ft (540sq m) extension.
RELATED STORIES
  Alliance secures UK-wide leisure framework


Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.
  Watts and Cluett take principal ownership of Alliance Leisure


Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.
  FEATURE: Promotional feature: Alliance Leisure


Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
  FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
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Jobs    News   Products   Magazine   Subscribe
NEWS
Phase one of Alliance Leisure partnership project completed
POSTED 16 Mar 2017 . BY Deven Pamben
The centre is the first owner-operated local authority facility in the country to offer a full Les Mills Immersive Studio
The first phase of a £5million (US$6.1m, €5.7m) redevelopment of Salt Ayre Leisure Centre has been completed, as part of a joint project between facility specialist Alliance Leisure and Lancaster City Council.

The completed work includes a Les Mills Immersive Studio, a new 80-station fitness suite, a barista-style café, an adventure play area and XHeight climbing wall.

The leisure centre is the first owner-operated local authority facility in the country to offer a full Les Mills Immersive Studio.

The gym, which has been kitted out with Precor equipment, showcases cardiovascular pieces including the Experience Series EFX 800 with Converging CrossRamp and P82 consoles, Discovery Series Power and Half Racks, strength machines and a free standing Queenax functional training unit.

Specialist leisure developer Createability carried out construction works on the 71,096sq ft (6,605sq m) centre, alongside architects Bignell, Shacklady, Ewing.

Alliance Leisure’s development lead, James Foley, said: “The whole ethos for the project has been to create a vibrant environment that stimulates participation by reinvigorating the traditional approach to the health, fitness and wellbeing offer with new technology and solutions.”

Simon Kirby, sports and leisure manager at Lancaster City Council, said: “Our aim has been to create an inspirational destination so members of our community and from across the region can come and enjoy a wide range of new and innovative physical activities. This is exactly what Alliance Leisure, Createability and the team of specialist contractors have achieved. We are already experiencing a significant increase in usage with over 300 new fitness members joining since opening a few weeks ago. We anticipate this will rise even further when the project completes in the summer.”

As part of a 10-year development partnership between Alliance and the city council, the facility specialist will also provide support across marketing, staff training and sales.

Phase two of the project includes installation of Europe’s first Flight Tower, a multi-level outdoor tower and adventure installation. The ‘Gravity’ concept will allow people to abseil, zipline or free-fall from its 60ft platform.

The final phase of the development will see the design and build of a health and wellbeing hub, housed in a new 5,813sq ft (540sq m) extension.
RELATED STORIES
Alliance secures UK-wide leisure framework


Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.
Watts and Cluett take principal ownership of Alliance Leisure


Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.
FEATURE: Promotional feature: Alliance Leisure


Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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