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NEWS
Watts and Cluett take principal ownership of Alliance Leisure
POSTED 11 May 2015 . BY Jak Phillips
Paul Cluett and Sarah Watts
Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.

Established in 1999 by Watts, Alliance Leisure has partnered with numerous local authorities and leisure trusts to bring projects to fruition.

“It’s been an incredible 16 years building the business and team we see today, but 2015 presents a new chapter in the company’s ownership,” said Watts, who was previously managing director of the business.

“We have worked hard to establish strong relationships with our clients and we look forward to developing new sites and pushing the boundaries for the next generation of leisure facilities.”

The team design and build innovative sport and leisure facilities, working in partnership with local councils to replace ageing and costly leisure facilities with modern, revenue generating sites. Over the past 16 years, the company has carried out more than 100 developments and invested more than £100m into the UK leisure market.

“We’ve established a strong team here at Alliance Leisure and the future certainly looks very exciting with framework agreements in place with South Gloucestershire, Denbighshire and Inverclyde Leisure,” added Cluett, who was previously commercial director.

“Our goal is to work in partnership with our clients to build high quality, revenue generating sport and leisure facilities across the country. Furthermore, it’s our role to support these leisure centres to deliver first class services to encourage their local communities to become more active, more often.”
RELATED STORIES
  FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
  FEATURE: Promotional feature: Alliance Leisure


Part eight of a nine-part series Whether it’s pre-sales assistance, staff training or a complete ‘no-results, no-fee’ package, Alliance has a bespoke solution to support all businesses
  FEATURE: Promotional feature: Alliance Leisure


Part seven of a nine-part Alliance Leisure brings strong supply chain benefits to clients – not just in terms of price, but range, quality and aftercare
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-26 Aug 2026

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29 Sep - 02 Oct 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Watts and Cluett take principal ownership of Alliance Leisure
POSTED 11 May 2015 . BY Jak Phillips
Paul Cluett and Sarah Watts
Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.

Established in 1999 by Watts, Alliance Leisure has partnered with numerous local authorities and leisure trusts to bring projects to fruition.

“It’s been an incredible 16 years building the business and team we see today, but 2015 presents a new chapter in the company’s ownership,” said Watts, who was previously managing director of the business.

“We have worked hard to establish strong relationships with our clients and we look forward to developing new sites and pushing the boundaries for the next generation of leisure facilities.”

The team design and build innovative sport and leisure facilities, working in partnership with local councils to replace ageing and costly leisure facilities with modern, revenue generating sites. Over the past 16 years, the company has carried out more than 100 developments and invested more than £100m into the UK leisure market.

“We’ve established a strong team here at Alliance Leisure and the future certainly looks very exciting with framework agreements in place with South Gloucestershire, Denbighshire and Inverclyde Leisure,” added Cluett, who was previously commercial director.

“Our goal is to work in partnership with our clients to build high quality, revenue generating sport and leisure facilities across the country. Furthermore, it’s our role to support these leisure centres to deliver first class services to encourage their local communities to become more active, more often.”
RELATED STORIES
FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
FEATURE: Promotional feature: Alliance Leisure


Part eight of a nine-part series Whether it’s pre-sales assistance, staff training or a complete ‘no-results, no-fee’ package, Alliance has a bespoke solution to support all businesses
FEATURE: Promotional feature: Alliance Leisure


Part seven of a nine-part Alliance Leisure brings strong supply chain benefits to clients – not just in terms of price, but range, quality and aftercare
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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