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NEWS
Alliance secures UK-wide leisure framework
POSTED 01 Mar 2017 . BY Deven Pamben
L-R: Cllr Hugh Evans, council leader; Paul Cluett, Alliance Leisure md; Jamie Groves, the council's head of facilities, assets and housing
Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.

As Denbighshire County Council's partner in the scheme, Alliance Leisure will be at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector. It will also provide marketing support.

The two organisations have worked together on eight projects over the past four years and are now offering their expertise through the model. They say that the framework will make it easier and more cost-effective for public sector providers to scope, develop and deliver physical leisure developments.

The framework, which is available until January 2021, has a potential value of £750m (US$923.5m, €874.7m), with the maximum cost of any project at £20m (US$24.6m, €23.3m).

It is open to any public sector organisation including local authorities, leisure trusts and private limited companies operating leisure facilities on behalf of UK public sector clients.

Alliance Leisure has selected a number of contractors, architects, specialist advisors and equipment suppliers, to provide services across a number of categories including; feasibility studies and business planning, design management and services, construction, sourcing and provision of private funding, marketing, branding and sales development and equipment provision.

Councillor Hugh Evans, leader of the county authority, said: “Traditionally, procuring development works is a costly and time consuming headache for local authority leisure providers. The framework will simplify the whole process making it more cost and time efficient. It will also ensure only suppliers with proven track records are engaged, mitigating the risk involved when selecting delivery partners to ensure value for money to the public sector.”
 
Sarah Watts, Alliance Leisure chief executive officer, said: “Denbighshire County Council is leading the way with this framework, which is focused on reducing costs and improving efficiencies for both the client and the contractor, ensuring a larger percentage of the client’s overall budget is allocated to the development project, rather than the procurement process. 
 
“The option to use the framework’s marketing services is also unique. Alliance Leisure is able to provide these services on an income-share basis, without the need for any upfront payment. The client is then only required to make payments when pre-agreed income targets are met.”
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  Watts and Cluett take principal ownership of Alliance Leisure


Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.
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Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
  FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
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NEWS
Alliance secures UK-wide leisure framework
POSTED 01 Mar 2017 . BY Deven Pamben
L-R: Cllr Hugh Evans, council leader; Paul Cluett, Alliance Leisure md; Jamie Groves, the council's head of facilities, assets and housing
Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.

As Denbighshire County Council's partner in the scheme, Alliance Leisure will be at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector. It will also provide marketing support.

The two organisations have worked together on eight projects over the past four years and are now offering their expertise through the model. They say that the framework will make it easier and more cost-effective for public sector providers to scope, develop and deliver physical leisure developments.

The framework, which is available until January 2021, has a potential value of £750m (US$923.5m, €874.7m), with the maximum cost of any project at £20m (US$24.6m, €23.3m).

It is open to any public sector organisation including local authorities, leisure trusts and private limited companies operating leisure facilities on behalf of UK public sector clients.

Alliance Leisure has selected a number of contractors, architects, specialist advisors and equipment suppliers, to provide services across a number of categories including; feasibility studies and business planning, design management and services, construction, sourcing and provision of private funding, marketing, branding and sales development and equipment provision.

Councillor Hugh Evans, leader of the county authority, said: “Traditionally, procuring development works is a costly and time consuming headache for local authority leisure providers. The framework will simplify the whole process making it more cost and time efficient. It will also ensure only suppliers with proven track records are engaged, mitigating the risk involved when selecting delivery partners to ensure value for money to the public sector.”
 
Sarah Watts, Alliance Leisure chief executive officer, said: “Denbighshire County Council is leading the way with this framework, which is focused on reducing costs and improving efficiencies for both the client and the contractor, ensuring a larger percentage of the client’s overall budget is allocated to the development project, rather than the procurement process. 
 
“The option to use the framework’s marketing services is also unique. Alliance Leisure is able to provide these services on an income-share basis, without the need for any upfront payment. The client is then only required to make payments when pre-agreed income targets are met.”
RELATED STORIES
Watts and Cluett take principal ownership of Alliance Leisure


Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.
FEATURE: Promotional feature: Alliance Leisure


Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Tel: +44 (0)1462 431385

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