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NEWS
OMA kickstart 'architectural evolution' with vast Dubai arts hub Concrete
POSTED 16 Mar 2017 . BY Kim Megson
The arts hub is located in a former industrial warehouse Credit: Mohamed Somji, courtesy Alserkal Avenue

This building is totally produced in Dubai; it is not a foreign ideal, and that I think is significant
– Rem Koolhaas, OMA founding partner
Concrete – a multi-functional cultural space designed by OMA for Dubai’s Alserkal Avenue – officially opened to the public yesterday (15 March).

Located in the Al Qouz industrial area, Alserkal Avenue was founded in 2007, with the aim of promoting cultural initiatives in the region. In the intervening years it has become the emirate’s most important arts hub, with twenty-five galleries and art spaces.

OMA were commissioned to address the district’s growing need for a centrally located public space that can host a variety of cultural programmes, including exhibitions, performances and lectures.

The studio have created the space inside a 1,250sq m (13,500sq ft) former warehouse. To enhance flexibility, multiple configurations can be achieved due to the enormous pivoting and sliding walls and the 8m high ceilings.

A translucent façade with full-height doors “seamlessly connects” Concrete’s interior with the complex’s large central courtyard – further enhancing the possibilities for using the space.

The aim, according to Iyad Alsaka, OMA’s partner in charge of the project, was to “keep the interior as neutral and flexible as possible, while transforming the existing exterior so that it would stand out from the surrounding buildings.”

Rem Koolhaas, OMA’s founding partner, added: “In Concrete, we are not introducing a new shape but instead were able to infiltrate an existing building with an arts institution. This building is totally produced in Dubai; it is not a foreign ideal, and that I think is significant.”

The director of Alserkal Avenue, Vilma Jurkute, said OMA’s “unique aesthetic” and approach to the Concrete project has “started a dialogue for architectural evolution in the United Arab Emirates.”

This is the practice’s first built project in the UAE, and they collaborated with local firms on the engineering and interior design.

The first exhibition taking place at the new venue is called Syria: Into the Light, which will be on view until 3 April 2017.

OMA have enjoyed a busy few months, completing new cultural buildings in London, Miami and Quebec and receiving planning approval for the Factory arts hub in Manchester.
A translucent façade with full-height doors 'seamlessly connects' Concrete’s interior with the complex’s large central courtyard Credit: Mohamed Somji, courtesy Alserkal Avenue
OMA were commissioned to address the district’s growing need for a centrally located public space Credit: Mohamed Somji, courtesy Alserkal Avenue
To enhance flexibility, multiple configurations can be achieved due to the enormous pivoting and sliding walls and the 8m high ceilings Credit: OMA
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International architecture studio OMA have unveiled their plans to transform four former industrial warehouses into a new and dynamic cultural hub for Alserkal Avenue – Dubai’s most important art district.
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NEWS
OMA kickstart 'architectural evolution' with vast Dubai arts hub Concrete
POSTED 16 Mar 2017 . BY Kim Megson
The arts hub is located in a former industrial warehouse Credit: Mohamed Somji, courtesy Alserkal Avenue
This building is totally produced in Dubai; it is not a foreign ideal, and that I think is significant
– Rem Koolhaas, OMA founding partner
Concrete – a multi-functional cultural space designed by OMA for Dubai’s Alserkal Avenue – officially opened to the public yesterday (15 March).

Located in the Al Qouz industrial area, Alserkal Avenue was founded in 2007, with the aim of promoting cultural initiatives in the region. In the intervening years it has become the emirate’s most important arts hub, with twenty-five galleries and art spaces.

OMA were commissioned to address the district’s growing need for a centrally located public space that can host a variety of cultural programmes, including exhibitions, performances and lectures.

The studio have created the space inside a 1,250sq m (13,500sq ft) former warehouse. To enhance flexibility, multiple configurations can be achieved due to the enormous pivoting and sliding walls and the 8m high ceilings.

A translucent façade with full-height doors “seamlessly connects” Concrete’s interior with the complex’s large central courtyard – further enhancing the possibilities for using the space.

The aim, according to Iyad Alsaka, OMA’s partner in charge of the project, was to “keep the interior as neutral and flexible as possible, while transforming the existing exterior so that it would stand out from the surrounding buildings.”

Rem Koolhaas, OMA’s founding partner, added: “In Concrete, we are not introducing a new shape but instead were able to infiltrate an existing building with an arts institution. This building is totally produced in Dubai; it is not a foreign ideal, and that I think is significant.”

The director of Alserkal Avenue, Vilma Jurkute, said OMA’s “unique aesthetic” and approach to the Concrete project has “started a dialogue for architectural evolution in the United Arab Emirates.”

This is the practice’s first built project in the UAE, and they collaborated with local firms on the engineering and interior design.

The first exhibition taking place at the new venue is called Syria: Into the Light, which will be on view until 3 April 2017.

OMA have enjoyed a busy few months, completing new cultural buildings in London, Miami and Quebec and receiving planning approval for the Factory arts hub in Manchester.
A translucent façade with full-height doors 'seamlessly connects' Concrete’s interior with the complex’s large central courtyard Credit: Mohamed Somji, courtesy Alserkal Avenue
OMA were commissioned to address the district’s growing need for a centrally located public space Credit: Mohamed Somji, courtesy Alserkal Avenue
To enhance flexibility, multiple configurations can be achieved due to the enormous pivoting and sliding walls and the 8m high ceilings Credit: OMA
RELATED STORIES
Rem Koolhaas' cultural hub for Manchester wins planning approval


Factory, the flagship arts building for the north of England designed by Rem Koolhaas’ Office for Metropolitan Architecture (OMA), has been granted planning approval by Manchester City Council.
OMA design major arts hub for Dubai as city expands cultural offerings


International architecture studio OMA have unveiled their plans to transform four former industrial warehouses into a new and dynamic cultural hub for Alserkal Avenue – Dubai’s most important art district.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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PRINT SUBSCRIPTIONS
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