Magic Leap partners with Lucasfilm to create mixed-reality content
POSTED 16 Jun 2016 . BY Tom Anstey
Magic Leap's demonstrated its technology using a scene from Star Wars
Augmented reality (AR) startup Magic Leap has announced a strategic relationship with Lucasfilm, promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.
Differing from market competitors in AR, such as Microsoft’s Hololens, which uses a stereoscopic technique to create the illusion of a three-dimensional image, Magic Leap’s device uses its alternate mixed-reality lightfield to create a world where digital and physical seamlessly blend together.
The two companies released a proof-of-concept video, demonstrating Magic Leap’s technology using a Lucasfilm-produced Star Wars scene, using the AR technology to bring C3P0 and R2D2 into a real-world environment.
The two companies announced they will open a joint research lab this month at the Lucasfilm San Francisco campus, combining their talents to create never-before-seen pioneering storytelling experiences in a mixed reality world.
“Lucasfilm has created some of the most iconic characters of our time. Ones that dare us to dream, unlock our imagination and excite us to go on a journey with them,” said Magic Leap founder, president and CEO Rony Abovitz.
“Magic Leap is creating a whole new medium: mixed-reality lightfields, designed to harness the power of your imagination and take you to places you never thought possible. Collaboration between our two companies is a perfect fit, and I can't wait to share the results with the world.”
Augmented reality (AR) startup Magic Leap has said it’s secured a further US$793.5m
(€728m, £549m) in new funding, enough to finance its first product – a digital lightfield
device which shoots computer-generated images into the user’s eyes.
Google-backed virtual reality company Magic Leap has unveiled its latest product, which
shows its office turned into an robot-populated first person shooter.
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions
saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters,
and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only
event dedicated to cruise ship interior design. [more...]
Magic Leap partners with Lucasfilm to create mixed-reality content
POSTED 16 Jun 2016 . BY Tom Anstey
Magic Leap's demonstrated its technology using a scene from Star Wars
Augmented reality (AR) startup Magic Leap has announced a strategic relationship with Lucasfilm, promising to deliver a “legacy of exploration and leadership” on the new platform for experiential storytelling.
Differing from market competitors in AR, such as Microsoft’s Hololens, which uses a stereoscopic technique to create the illusion of a three-dimensional image, Magic Leap’s device uses its alternate mixed-reality lightfield to create a world where digital and physical seamlessly blend together.
The two companies released a proof-of-concept video, demonstrating Magic Leap’s technology using a Lucasfilm-produced Star Wars scene, using the AR technology to bring C3P0 and R2D2 into a real-world environment.
The two companies announced they will open a joint research lab this month at the Lucasfilm San Francisco campus, combining their talents to create never-before-seen pioneering storytelling experiences in a mixed reality world.
“Lucasfilm has created some of the most iconic characters of our time. Ones that dare us to dream, unlock our imagination and excite us to go on a journey with them,” said Magic Leap founder, president and CEO Rony Abovitz.
“Magic Leap is creating a whole new medium: mixed-reality lightfields, designed to harness the power of your imagination and take you to places you never thought possible. Collaboration between our two companies is a perfect fit, and I can't wait to share the results with the world.”
Augmented reality (AR) startup Magic Leap has said it’s secured a further US$793.5m
(€728m, £549m) in new funding, enough to finance its first product – a digital lightfield
device which shoots computer-generated images into the user’s eyes.
Google-backed virtual reality company Magic Leap has unveiled its latest product, which
shows its office turned into an robot-populated first person shooter.
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions
saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters,
and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only
event dedicated to cruise ship interior design. [more...]