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NEWS
BrewDog crowdsourcing campaign set to fund beer-themed Scottish hotel
POSTED 26 Apr 2016 . BY Kim Megson
£19m has been raised in funding to develop the new hotel Credit: BrewDog
Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed.

That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality.

Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will provide a place for staff, importers, engineers, customers and beer tourists with a place to stay when visiting BrewDog.

“Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels, so having everyone stay under one roof simply makes sense,” said the company in a statement.

The company’s year-long crowdsourcing campaign Equity for Punks IV – the fourth it has launched for various projects over its lifetime – raised more than £5m (US$7.3m, €6.4m) in the first 20 days and reached £19m (US$27.5m, €24.5m) by the time it ended on 20 April 2016. This will now be spent on developing the hotel project.

In return for funding, investors have become new shareholders in the company. The model was introduced by BrewDog to spread equity as widely as possible, preventing a big brewery from taking a controlling stake. There are currently over 40,000 shareholders.

BrewDog is now calling for suggestions of how to design its beer hotel, promising that no two rooms will be the same.

In addition to The Kennel, the raised money is expected to be directed to expanding the company’s beer division in overseas territories such as Germany, adding to its current portfolio of over 40 BrewDog bars.
RELATED STORIES
  David Chipperfield unveils vision to resurrect ruined Berlin brewery


David Chipperfield Architects have revealed their masterplan for a public beer garden, boutique hotel and a host of other leisure facilities on the site of a Berlin brewery destroyed during the Second World War.
  Amsterdam's shiny new Supperclub brings colour and culture to old brewery


After seventeen years, Amsterdam’s original Supperclub – a mixture of restaurant, lounge, gallery, bar and club – has moved to a new home, complete with a colourful interior design by Dutch concept creators Concrete.
  Mobile micro brewery fits neatly into shipping containers


Big changes are coming to Dalston, an up and coming part of East London, in the next few decades.
  Mather to design new beer exhibition in Brussels


Design consultancy Mather has been awarded the contract for a new project in the heart of Brussels dedicated to Belgian beers.
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Jobs    News   Products   Magazine   Subscribe
NEWS
BrewDog crowdsourcing campaign set to fund beer-themed Scottish hotel
POSTED 26 Apr 2016 . BY Kim Megson
£19m has been raised in funding to develop the new hotel Credit: BrewDog
Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed.

That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality.

Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will provide a place for staff, importers, engineers, customers and beer tourists with a place to stay when visiting BrewDog.

“Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels, so having everyone stay under one roof simply makes sense,” said the company in a statement.

The company’s year-long crowdsourcing campaign Equity for Punks IV – the fourth it has launched for various projects over its lifetime – raised more than £5m (US$7.3m, €6.4m) in the first 20 days and reached £19m (US$27.5m, €24.5m) by the time it ended on 20 April 2016. This will now be spent on developing the hotel project.

In return for funding, investors have become new shareholders in the company. The model was introduced by BrewDog to spread equity as widely as possible, preventing a big brewery from taking a controlling stake. There are currently over 40,000 shareholders.

BrewDog is now calling for suggestions of how to design its beer hotel, promising that no two rooms will be the same.

In addition to The Kennel, the raised money is expected to be directed to expanding the company’s beer division in overseas territories such as Germany, adding to its current portfolio of over 40 BrewDog bars.
RELATED STORIES
David Chipperfield unveils vision to resurrect ruined Berlin brewery


David Chipperfield Architects have revealed their masterplan for a public beer garden, boutique hotel and a host of other leisure facilities on the site of a Berlin brewery destroyed during the Second World War.
Amsterdam's shiny new Supperclub brings colour and culture to old brewery


After seventeen years, Amsterdam’s original Supperclub – a mixture of restaurant, lounge, gallery, bar and club – has moved to a new home, complete with a colourful interior design by Dutch concept creators Concrete.
Mobile micro brewery fits neatly into shipping containers


Big changes are coming to Dalston, an up and coming part of East London, in the next few decades.
Mather to design new beer exhibition in Brussels


Design consultancy Mather has been awarded the contract for a new project in the heart of Brussels dedicated to Belgian beers.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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