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NEWS
Microsoft adapts augmented reality for sports market
POSTED 04 Feb 2016 . BY Matthew Campelli
Users may be able to watch matches and review stats anywhere they want with the device Credit: Microsoft
Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games.

The HoloLens – described by the technology giant as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.

“What if game day was no longer confined to your television screen, but covered your room and took over your coffee table?” Microsoft mused via its Windows blog.

The technology was unveiled at a Super Bowl 50 panel discussion – The Future of Football: How Technology Could Shape the Next 50 Years of the Game – which focused on the technology’s effect on the field of play, the back office and fans at home.

HoloLens runs Window 10, the operating system found in most new Microsoft devices.
RELATED STORIES
  Microsoft HoloLens will have 'major implications' for heritage and architecture


An expert in the field of architecture and heritage has said that Microsoft’s HoloLens will play a huge part in the sector in the not-too-distant future.
  Hololens will be available to developers 'within a year' says Microsoft CEO


Microsoft will be releasing the first developer version of its augmented reality HoloLens headset “within the next year”, according to the company’s CEO.
  Microsoft's next-gen HoloLens augmented reality device unveiled at E3


Microsoft has unveiled its new HoloLens augmented reality headset, with a stunning Minecraft demo showcasing the new tech at the annual E3 gaming conference in Los Angeles, California.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Jobs    News   Products   Magazine   Subscribe
NEWS
Microsoft adapts augmented reality for sports market
POSTED 04 Feb 2016 . BY Matthew Campelli
Users may be able to watch matches and review stats anywhere they want with the device Credit: Microsoft
Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games.

The HoloLens – described by the technology giant as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.

“What if game day was no longer confined to your television screen, but covered your room and took over your coffee table?” Microsoft mused via its Windows blog.

The technology was unveiled at a Super Bowl 50 panel discussion – The Future of Football: How Technology Could Shape the Next 50 Years of the Game – which focused on the technology’s effect on the field of play, the back office and fans at home.

HoloLens runs Window 10, the operating system found in most new Microsoft devices.
RELATED STORIES
Microsoft HoloLens will have 'major implications' for heritage and architecture


An expert in the field of architecture and heritage has said that Microsoft’s HoloLens will play a huge part in the sector in the not-too-distant future.
Hololens will be available to developers 'within a year' says Microsoft CEO


Microsoft will be releasing the first developer version of its augmented reality HoloLens headset “within the next year”, according to the company’s CEO.
Microsoft's next-gen HoloLens augmented reality device unveiled at E3


Microsoft has unveiled its new HoloLens augmented reality headset, with a stunning Minecraft demo showcasing the new tech at the annual E3 gaming conference in Los Angeles, California.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

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