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NEWS
Adidas expected to sever sponsorship ties with IAAF
POSTED 25 Jan 2016 . BY Matthew Campelli
Adidas signed an 11-year sponsorship deal with the governing body in November 2008 Credit: Getty
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.
RELATED STORIES
  UK Anti-Doping poised to oversee suspended Russia’s drug-testing operations


The UK Anti-Doping Agency (UKAD) is being lined up to oversee Russia’s drug-testing operations while its own anti-doping agency (RUSADA) remains suspended.
  Corruption 'embedded' in the IAAF, says Wada report


The second part of the World Anti-Doping Agency’s (Wada) independent commission has damned the International Association of Athletics Federation (IAAF) - claiming that “corruption was imbedded in the organisation”.
  Anti-doping budget doubled and constitution rewritten as part of IAAF future blueprint


The International Association of Athletics Federation (IAAF) will double its anti-doping budget and rewrite its constitution in a bid to clean up the sport.
  IAAF pencils in Russia Taskforce date following doping suspension


Russia’s road back to competing in international athletics begins next month with the first visit from the International Association of Athletics Federation (IAAF) Taskforce.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
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General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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23-26 Aug 2026

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NEWS
Adidas expected to sever sponsorship ties with IAAF
POSTED 25 Jan 2016 . BY Matthew Campelli
Adidas signed an 11-year sponsorship deal with the governing body in November 2008 Credit: Getty
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.
RELATED STORIES
UK Anti-Doping poised to oversee suspended Russia’s drug-testing operations


The UK Anti-Doping Agency (UKAD) is being lined up to oversee Russia’s drug-testing operations while its own anti-doping agency (RUSADA) remains suspended.
Corruption 'embedded' in the IAAF, says Wada report


The second part of the World Anti-Doping Agency’s (Wada) independent commission has damned the International Association of Athletics Federation (IAAF) - claiming that “corruption was imbedded in the organisation”.
Anti-doping budget doubled and constitution rewritten as part of IAAF future blueprint


The International Association of Athletics Federation (IAAF) will double its anti-doping budget and rewrite its constitution in a bid to clean up the sport.
IAAF pencils in Russia Taskforce date following doping suspension


Russia’s road back to competing in international athletics begins next month with the first visit from the International Association of Athletics Federation (IAAF) Taskforce.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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