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NEWS
British Music Experience making permanent move to Liverpool's Cunard Building
POSTED 16 Sep 2015 . BY Tom Anstey
Following a five-year run at the O2, the BME will be making its new home in the iconic Grade II-listed Cunard Building
The British Music Experience (BME), which since 2009 has called London’s O2 Arena home, is about to position itself as one of the UK’s most prominent and compelling music attractions when it makes a permanent move to Liverpool – the city that gave the world The Beatles.

Following a five-year run at the O2, the BME will be making its new home in the iconic Grade II-listed Cunard Building, with an extensive collection of music and artefacts paying homage to the impact British music has had on culture, fashion, art and politics.

Using tablets and smartphones, guests can “unlock” display cases and listen to tracks by various artists. An interactive studio will allow people to try out instruments, while a dance booth teaches signature moves. The attraction will also include a café and shop providing a range of music and pop-culture-related products.

Liverpool’s mayor, Joe Anderson, and BME chair Harvey Goldsmith have teamed up to bring the attraction to Liverpool. It includes more than 600 rare items, such as David Bowie’s Ziggy Stardust costumes and original handwritten lyrics by New Order.

“This is a fantastic addition to the city’s existing attractions and it makes perfect sense that a museum which celebrates the importance of British music and its influence on society, has its home in Liverpool,” said Anderson.

“Music is inherent here and is entwined with the city’s history, present and future. It’s wonderful to be able to work in partnership with such an influential figure as Harvey Goldsmith and add another dimension to our tourism offer which will benefit existing businesses and boost the local economy.”

The BME – which operates as a registered charity – is expected to open in early Q2 2016, creating 35 permanent jobs in the process, also drawing thousands of new visitors to Liverpool. The multi-million pound project is being partially funded by a £2.6m (US$4m, €3.5m) grant from the Regional Growth Fund.

An interactive instrument studio will allow people to try out instruments
The collection includes more than 600 rare items such as David Bowie’s Ziggy Stardust costumes
Liverpool’s mayor, Joe Anderson, and BME chair Harvey Goldsmith have teamed up to bring the attraction to Liverpool
The BME offers an extensive collection of music and artefacts paying homage to the impact British music has had on the culture, fashion, art and politics
RELATED STORIES
  Tannoy in BME exhibition


Tannoy has supplied a wide range of speakers for installation in the British Music Experience (BME), the £6.5 million interactive music exhibition that recently opened as part of The O2 in London.
  Soundweb rocks at the O2 Arena


BSS’ Soundweb equipment has been supplied by UK distributor Sound Technology to the new British Music Experience (BME), housed at London’s O2 Arena.
  British Music Experience set to rock and roll


A new permanent, interactive exhibition that has been designed to celebrate Britain's rock and pop music heritage has opened at The O2 in Greenwich, London.
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Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
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NEWS
British Music Experience making permanent move to Liverpool's Cunard Building
POSTED 16 Sep 2015 . BY Tom Anstey
Following a five-year run at the O2, the BME will be making its new home in the iconic Grade II-listed Cunard Building
The British Music Experience (BME), which since 2009 has called London’s O2 Arena home, is about to position itself as one of the UK’s most prominent and compelling music attractions when it makes a permanent move to Liverpool – the city that gave the world The Beatles.

Following a five-year run at the O2, the BME will be making its new home in the iconic Grade II-listed Cunard Building, with an extensive collection of music and artefacts paying homage to the impact British music has had on culture, fashion, art and politics.

Using tablets and smartphones, guests can “unlock” display cases and listen to tracks by various artists. An interactive studio will allow people to try out instruments, while a dance booth teaches signature moves. The attraction will also include a café and shop providing a range of music and pop-culture-related products.

Liverpool’s mayor, Joe Anderson, and BME chair Harvey Goldsmith have teamed up to bring the attraction to Liverpool. It includes more than 600 rare items, such as David Bowie’s Ziggy Stardust costumes and original handwritten lyrics by New Order.

“This is a fantastic addition to the city’s existing attractions and it makes perfect sense that a museum which celebrates the importance of British music and its influence on society, has its home in Liverpool,” said Anderson.

“Music is inherent here and is entwined with the city’s history, present and future. It’s wonderful to be able to work in partnership with such an influential figure as Harvey Goldsmith and add another dimension to our tourism offer which will benefit existing businesses and boost the local economy.”

The BME – which operates as a registered charity – is expected to open in early Q2 2016, creating 35 permanent jobs in the process, also drawing thousands of new visitors to Liverpool. The multi-million pound project is being partially funded by a £2.6m (US$4m, €3.5m) grant from the Regional Growth Fund.

An interactive instrument studio will allow people to try out instruments
The collection includes more than 600 rare items such as David Bowie’s Ziggy Stardust costumes
Liverpool’s mayor, Joe Anderson, and BME chair Harvey Goldsmith have teamed up to bring the attraction to Liverpool
The BME offers an extensive collection of music and artefacts paying homage to the impact British music has had on the culture, fashion, art and politics
RELATED STORIES
Tannoy in BME exhibition


Tannoy has supplied a wide range of speakers for installation in the British Music Experience (BME), the £6.5 million interactive music exhibition that recently opened as part of The O2 in London.
Soundweb rocks at the O2 Arena


BSS’ Soundweb equipment has been supplied by UK distributor Sound Technology to the new British Music Experience (BME), housed at London’s O2 Arena.
British Music Experience set to rock and roll


A new permanent, interactive exhibition that has been designed to celebrate Britain's rock and pop music heritage has opened at The O2 in Greenwich, London.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
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Toverland unveils €98m expansion plan as park prepares to launch resort development
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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