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NEWS
Football 'mecca' offers second wave of world cup fever for Brazil
POSTED 14 Jul 2014 . BY Katie Buckley
The new attraction will be a constantly spinning oversized football Credit: The Dynamic Football Experience
Despite Germany’s attempt at crushing Brazil’s spirits in the 2014 Fifa World Cup, the nation's love of football has not been completely kicked to the wayside as plans have been unveiled for the world’s first Football Entertainment Centre to be built in Rio De Janeiro, allowing Brazil’s football legacy and love affair with the beautiful game, to continue.

To be constructed in the form of a giant football which will be constantly rotating as well as morphing into different shapes, The Dynamic Football Experience Company alongside Navalmare Group have announced that they will start building a new mecca for football fans following the end of the 2014 World Cup.

The rotating ball is to include a fully interactive football museum with a floor dedicated to virtual and augmented reality football games. Hologram systems – originally developed using NASA technology – will allow visitors to the attraction the chance to play alongside Pele and Neymar as well as other football legends.

A virtual stadium will also be part and parcel of the design; with the use of a 360 degree screen, fans will be transported to Santiago Bernabeu Stadium in Madrid, Spain where games can be watched in real time. The design also features amenities such as restaurants and shops as well as a gym and conference areas.

This is the first of an several intended football experience developments by Navalmare and the Dynamic Group. The two companies intend to build the structures in Italy and roll them out in cities around the world, including London and New York.

RELATED STORIES
  Pioneering 360 filming experience to debut in FIFA’s World Football Museum


The 2014 final of what has been touted by football fans and media alike as the greatest World Cup of all time, has been filmed using a pioneering 360° Ultra HD viewing experience to debut in FIFA’s recently approved World Football Museum, opening in 2016.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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NEWS
Football 'mecca' offers second wave of world cup fever for Brazil
POSTED 14 Jul 2014 . BY Katie Buckley
The new attraction will be a constantly spinning oversized football Credit: The Dynamic Football Experience
Despite Germany’s attempt at crushing Brazil’s spirits in the 2014 Fifa World Cup, the nation's love of football has not been completely kicked to the wayside as plans have been unveiled for the world’s first Football Entertainment Centre to be built in Rio De Janeiro, allowing Brazil’s football legacy and love affair with the beautiful game, to continue.

To be constructed in the form of a giant football which will be constantly rotating as well as morphing into different shapes, The Dynamic Football Experience Company alongside Navalmare Group have announced that they will start building a new mecca for football fans following the end of the 2014 World Cup.

The rotating ball is to include a fully interactive football museum with a floor dedicated to virtual and augmented reality football games. Hologram systems – originally developed using NASA technology – will allow visitors to the attraction the chance to play alongside Pele and Neymar as well as other football legends.

A virtual stadium will also be part and parcel of the design; with the use of a 360 degree screen, fans will be transported to Santiago Bernabeu Stadium in Madrid, Spain where games can be watched in real time. The design also features amenities such as restaurants and shops as well as a gym and conference areas.

This is the first of an several intended football experience developments by Navalmare and the Dynamic Group. The two companies intend to build the structures in Italy and roll them out in cities around the world, including London and New York.

RELATED STORIES
Pioneering 360 filming experience to debut in FIFA’s World Football Museum


The 2014 final of what has been touted by football fans and media alike as the greatest World Cup of all time, has been filmed using a pioneering 360° Ultra HD viewing experience to debut in FIFA’s recently approved World Football Museum, opening in 2016.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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