Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Universal Parks & Resorts rebrands as Universal Destinations & Experiences
POSTED 24 Apr 2023 . BY Tom Walker
The theme park arm will now operate as Universal Destinations & Experiences Credit: NBCUniversal
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings
Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences
The move signals the company's diversification and expanding of its branded entertainment, culinary, gaming and consumer products
The move comes after the company recently announced two, new original concepts
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings.

Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences, signalling how the company is diversifying by expanding Universal's branded entertainment, culinary, gaming and consumer product experiences into new markets and regions – as well as on new platforms in both the physical and virtual worlds.

The move comes after the company recently announced two, new original concepts – a theme park designed for families with young children and a year-round horror-inspired entertainment experience that is an extension to its successful Halloween Horror Nights franchise.

In addition, the company recently opened the highly anticipated Super Nintendo World at Universal Studios Hollywood.

Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences, said: "Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future.

“We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”
RELATED STORIES
  Universal to launch two new attraction concepts – one in Texas and another in Las Vegas


Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.
  Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
  Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Universal Parks & Resorts rebrands as Universal Destinations & Experiences
POSTED 24 Apr 2023 . BY Tom Walker
The theme park arm will now operate as Universal Destinations & Experiences Credit: NBCUniversal
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings
Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences
The move signals the company's diversification and expanding of its branded entertainment, culinary, gaming and consumer products
The move comes after the company recently announced two, new original concepts
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings.

Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences, signalling how the company is diversifying by expanding Universal's branded entertainment, culinary, gaming and consumer product experiences into new markets and regions – as well as on new platforms in both the physical and virtual worlds.

The move comes after the company recently announced two, new original concepts – a theme park designed for families with young children and a year-round horror-inspired entertainment experience that is an extension to its successful Halloween Horror Nights franchise.

In addition, the company recently opened the highly anticipated Super Nintendo World at Universal Studios Hollywood.

Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences, said: "Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future.

“We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”
RELATED STORIES
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas


Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.
Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS