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NEWS
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas
POSTED 13 Jan 2023 . BY Tom Walker
The new Las Vegas attraction will feature horror-centric experiences Credit: Universal Parks and Resorts
Universal is launching a family-focused theme park in Texas and a horror experience in Las Vegas
the new family-focused Texas resort will feature immersive themed lands
The Las Vegas site will feature horror-centric experiences
Both will utilise Universal's vast range of IPs
Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.

Described as a "one-of-a-kind theme park, unlike any other in the world", the new Texas resort will feature immersive themed lands, family-friendly attractions, interactive shows and character 'meet and greets' utilising Universal’s IP.

Designed as intimate and engaging for younger audiences – and sized for a regional audience – the as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks.

"We elected the city of Frisco, in North Texas, as the area for this new concept, given the city’s growing population and ability to attract businesses to the area," Universal said.

Meanwhile, the attractions and entertainment giant has also announced plans for a brand-new permanent entertainment experience in Las Vegas.

Bringing to life Universal’s library of classic horror films, the attraction will feature a variety of unique, immersive, horror-centric experiences that surround food and beverage spaces by day turning into haunting bars and eateries by night.

The new concept marks the first time Universal has created a permanent horror experience beyond its theme parks and will feature a continuously updated experience and seasonal events.

The 110,000sq ft space will be an anchor tenant in a 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district that opened to the public in September 2020.

Page Thompson, president, new ventures, Universal Parks & Resorts, said: "Universal is known for its ability to deliver original, highly-themed and terrifying horror entertainment experiences for millions of fans every year.

“We're excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept.”
The family-friendly Texas resort will house immersive themed lands Credit: Universal Parks and Resorts
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MORE NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
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London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.
+ More news   
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©Cybertrek 2023
Jobs    News   Products   Magazine
NEWS
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas
POSTED 13 Jan 2023 . BY Tom Walker
The new Las Vegas attraction will feature horror-centric experiences Credit: Universal Parks and Resorts
Universal is launching a family-focused theme park in Texas and a horror experience in Las Vegas
the new family-focused Texas resort will feature immersive themed lands
The Las Vegas site will feature horror-centric experiences
Both will utilise Universal's vast range of IPs
Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.

Described as a "one-of-a-kind theme park, unlike any other in the world", the new Texas resort will feature immersive themed lands, family-friendly attractions, interactive shows and character 'meet and greets' utilising Universal’s IP.

Designed as intimate and engaging for younger audiences – and sized for a regional audience – the as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks.

"We elected the city of Frisco, in North Texas, as the area for this new concept, given the city’s growing population and ability to attract businesses to the area," Universal said.

Meanwhile, the attractions and entertainment giant has also announced plans for a brand-new permanent entertainment experience in Las Vegas.

Bringing to life Universal’s library of classic horror films, the attraction will feature a variety of unique, immersive, horror-centric experiences that surround food and beverage spaces by day turning into haunting bars and eateries by night.

The new concept marks the first time Universal has created a permanent horror experience beyond its theme parks and will feature a continuously updated experience and seasonal events.

The 110,000sq ft space will be an anchor tenant in a 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district that opened to the public in September 2020.

Page Thompson, president, new ventures, Universal Parks & Resorts, said: "Universal is known for its ability to deliver original, highly-themed and terrifying horror entertainment experiences for millions of fans every year.

“We're excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept.”
The family-friendly Texas resort will house immersive themed lands Credit: Universal Parks and Resorts
RELATED STORIES
Super Nintendo World opening at Universal Studios Hollywood in 2023


The highly-anticipated Super Nintendo World will open to visitors at Universal Studios Hollywood on 17 February 2023.
Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
A new landmark maritime centre has opened to the public in Esbjerg, Denmark.
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion Showreel 2022 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS