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NEWS
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
POSTED 19 Jan 2023 . BY Tom Walker
The Discovery Adventures centres will integrate Discovery’s media content Credit: SEVEN
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.

The new Discovery Adventures centres will integrate Discovery’s media content and will be designed to enable young people to "be entertained and gain informed insights with educational value".

SEVEN, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), has a goal of transforming the entertainment landscape of the country.

Last year, the company revealed separate plans to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

The first Discovery Adventures centre, spanning an area of around 3,000sq m, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.

SEVEN has partnered with Mycotoo, an entertainment strategy agency and experience design specialist, to design and develop the attractions.

More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in Saudi Arabia and details of the new locations and sizes will be revealed "in due course".

Abdullah AlDawood, chair of SEVEN, said: “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the Kingdom’s position as a leader in the entertainment sector.

"With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences.

"They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”

Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: “This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN.

"We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”
Credit: SEVEN
Credit: SEVEN
RELATED STORIES
  SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
  Dave & Buster's to enter Middle East with Al Hokair partnership


US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
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COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

18-22 May 2024

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The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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NEWS
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
POSTED 19 Jan 2023 . BY Tom Walker
The Discovery Adventures centres will integrate Discovery’s media content Credit: SEVEN
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.

The new Discovery Adventures centres will integrate Discovery’s media content and will be designed to enable young people to "be entertained and gain informed insights with educational value".

SEVEN, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), has a goal of transforming the entertainment landscape of the country.

Last year, the company revealed separate plans to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

The first Discovery Adventures centre, spanning an area of around 3,000sq m, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.

SEVEN has partnered with Mycotoo, an entertainment strategy agency and experience design specialist, to design and develop the attractions.

More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in Saudi Arabia and details of the new locations and sizes will be revealed "in due course".

Abdullah AlDawood, chair of SEVEN, said: “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the Kingdom’s position as a leader in the entertainment sector.

"With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences.

"They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”

Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: “This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN.

"We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”
Credit: SEVEN
Credit: SEVEN
RELATED STORIES
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
Dave & Buster's to enter Middle East with Al Hokair partnership


US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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