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SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
POSTED 19 Jan 2023 . BY Tom Walker
The Discovery Adventures centres will integrate Discovery’s media content Credit: SEVEN
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.

The new Discovery Adventures centres will integrate Discovery’s media content and will be designed to enable young people to "be entertained and gain informed insights with educational value".

SEVEN, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), has a goal of transforming the entertainment landscape of the country.

Last year, the company revealed separate plans to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

The first Discovery Adventures centre, spanning an area of around 3,000sq m, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.

SEVEN has partnered with Mycotoo, an entertainment strategy agency and experience design specialist, to design and develop the attractions.

More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in Saudi Arabia and details of the new locations and sizes will be revealed "in due course".

Abdullah AlDawood, chair of SEVEN, said: “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the Kingdom’s position as a leader in the entertainment sector.

"With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences.

"They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”

Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: “This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN.

"We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”
Credit: SEVEN
Credit: SEVEN
RELATED STORIES
  SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
  Dave & Buster's to enter Middle East with Al Hokair partnership


US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
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NEWS
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
POSTED 19 Jan 2023 . BY Tom Walker
The Discovery Adventures centres will integrate Discovery’s media content Credit: SEVEN
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.

The new Discovery Adventures centres will integrate Discovery’s media content and will be designed to enable young people to "be entertained and gain informed insights with educational value".

SEVEN, a wholly owned subsidiary of Saudi Arabia's Public Investment Fund (PIF), has a goal of transforming the entertainment landscape of the country.

Last year, the company revealed separate plans to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

The first Discovery Adventures centre, spanning an area of around 3,000sq m, will open in Riyadh at SEVEN’s entertainment destination, located in the Al Hamra district, and will be Discovery’s inaugural indoor adventures centre globally.

SEVEN has partnered with Mycotoo, an entertainment strategy agency and experience design specialist, to design and develop the attractions.

More Discovery Adventures centres are being planned across SEVEN’s entertainment destinations in Saudi Arabia and details of the new locations and sizes will be revealed "in due course".

Abdullah AlDawood, chair of SEVEN, said: “The arrival of Warner Bros. Discovery as a key partner to develop exclusive indoor adventures centres in our entertainment destinations marks a new milestone in the evolution of Saudi Arabia’s entertainment and reaffirms the Kingdom’s position as a leader in the entertainment sector.

"With the mandate to bring truly world-class experiences to the Kingdom, we have carefully curated distinctive Discovery experiences.

"They will add to the diverse portfolio of SEVEN’s entertainment attractions in the Kingdom which will enhance people’s lifestyles.”

Peter van Roden, SVP, Global Themed Entertainment for Warner Bros. Discovery, said: “This is the very first indoor adventures centre for Warner Bros. Discovery here in Saudi Arabia and we’re delighted to be launching it through our partnership with SEVEN.

"We are pleased that this indoor adventure featuring Discovery content will further aid in our promise to always strive to deliver experiences that we know our fans will love.”
Credit: SEVEN
Credit: SEVEN
RELATED STORIES
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia


Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
Dave & Buster's to enter Middle East with Al Hokair partnership


US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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