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NEWS
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia
POSTED 21 Dec 2022 . BY Tom Walker
Construction has now begun on SEVEN’s first entertainment destination, in the Al Hamra district of capital city Riyadh Credit: SEVEN
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

Developed in partnership with a range of international brands, the destinations are set to feature more than 150 "innovative attractions".

SEVEN has so far signed deals with Warner Bros., Discovery, Clip ‘n Climb and toy giants Mattel (for its Hot Wheels brand) and Hasbro (for its Transformers and Play-Doh brands).

Construction has now begun on SEVEN’s first entertainment destination, in the Al Hamra district of capital city Riyadh.

Estimated to cost around SAR3bn (US$800m), the Al Hamra project is set on a land area of ​​more than 90,000sq m and is expected to attract 6 million visitors per year by providing "world-leading entertainment attractions".

SEVEN has appointed engineering, procurement, and construction conglomerate Shapoorji Pallonji to undertake the construction and management of the project.

The agreement was signed by Abdullah AlDawood, chair of SEVEN, and Vidya Sagar, VP of Shapoorji Pallonji.

Abdullah AlDawood, chair, SEVEN, said: “We are redefining the future of entertainment in Saudi Arabia through our 21 entertainment destinations across 14 cities with more than 150 world-class attractions that enhance the quality of life for the people of Saudi Arabia.

"The ground-breaking of our first destination in Al Hamra is a pivotal milestone and we are excited to bring unparalleled experiences to the people and visitors of the Kingdom.

“We believe that the entertainment sector in Saudi Arabia is full of opportunities and plays an important role in the growth of the local economy.

"It also forms a strong basis for creating jobs and is a strong driver for a large number of other economic sectors including the local tourism sector. We will provide opportunities for local SMEs, develop Saudi talent, localise technical expertise and transfer knowledge through our global partnerships.”
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Jobs    News   Products   Magazine
NEWS
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia
POSTED 21 Dec 2022 . BY Tom Walker
Construction has now begun on SEVEN’s first entertainment destination, in the Al Hamra district of capital city Riyadh Credit: SEVEN
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.

Developed in partnership with a range of international brands, the destinations are set to feature more than 150 "innovative attractions".

SEVEN has so far signed deals with Warner Bros., Discovery, Clip ‘n Climb and toy giants Mattel (for its Hot Wheels brand) and Hasbro (for its Transformers and Play-Doh brands).

Construction has now begun on SEVEN’s first entertainment destination, in the Al Hamra district of capital city Riyadh.

Estimated to cost around SAR3bn (US$800m), the Al Hamra project is set on a land area of ​​more than 90,000sq m and is expected to attract 6 million visitors per year by providing "world-leading entertainment attractions".

SEVEN has appointed engineering, procurement, and construction conglomerate Shapoorji Pallonji to undertake the construction and management of the project.

The agreement was signed by Abdullah AlDawood, chair of SEVEN, and Vidya Sagar, VP of Shapoorji Pallonji.

Abdullah AlDawood, chair, SEVEN, said: “We are redefining the future of entertainment in Saudi Arabia through our 21 entertainment destinations across 14 cities with more than 150 world-class attractions that enhance the quality of life for the people of Saudi Arabia.

"The ground-breaking of our first destination in Al Hamra is a pivotal milestone and we are excited to bring unparalleled experiences to the people and visitors of the Kingdom.

“We believe that the entertainment sector in Saudi Arabia is full of opportunities and plays an important role in the growth of the local economy.

"It also forms a strong basis for creating jobs and is a strong driver for a large number of other economic sectors including the local tourism sector. We will provide opportunities for local SMEs, develop Saudi talent, localise technical expertise and transfer knowledge through our global partnerships.”
RELATED STORIES
Nohlab's 'Everything' installation among Noor Riyadh festival highlights


An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia.
Dave & Buster's to enter Middle East with Al Hokair partnership


US-based amusement franchise Dave & Buster’s has revealed plans to launch sites across the Middle East.
MORE NEWS
Carowinds expands to year-round opening, confirms Aeronautica opening for 2023
Carowinds theme park in North Carolina, US, has launched year-round operations this month (January 2023).
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion Showreel 2022 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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