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NEWS
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas
POSTED 13 Jan 2023 . BY Tom Walker
The new Las Vegas attraction will feature horror-centric experiences Credit: Universal Parks and Resorts
Universal is launching a family-focused theme park in Texas and a horror experience in Las Vegas
the new family-focused Texas resort will feature immersive themed lands
The Las Vegas site will feature horror-centric experiences
Both will utilise Universal's vast range of IPs
Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.

Described as a "one-of-a-kind theme park, unlike any other in the world", the new Texas resort will feature immersive themed lands, family-friendly attractions, interactive shows and character 'meet and greets' utilising Universal’s IP.

Designed as intimate and engaging for younger audiences – and sized for a regional audience – the as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks.

"We elected the city of Frisco, in North Texas, as the area for this new concept, given the city’s growing population and ability to attract businesses to the area," Universal said.

Meanwhile, the attractions and entertainment giant has also announced plans for a brand-new permanent entertainment experience in Las Vegas.

Bringing to life Universal’s library of classic horror films, the attraction will feature a variety of unique, immersive, horror-centric experiences that surround food and beverage spaces by day turning into haunting bars and eateries by night.

The new concept marks the first time Universal has created a permanent horror experience beyond its theme parks and will feature a continuously updated experience and seasonal events.

The 110,000sq ft space will be an anchor tenant in a 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district that opened to the public in September 2020.

Page Thompson, president, new ventures, Universal Parks & Resorts, said: "Universal is known for its ability to deliver original, highly-themed and terrifying horror entertainment experiences for millions of fans every year.

“We're excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept.”
The family-friendly Texas resort will house immersive themed lands Credit: Universal Parks and Resorts
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  Super Nintendo World opening at Universal Studios Hollywood in 2023


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  Universal theme parks report record revenues


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  Universal Beijing Resort reveals expansion plans for second phase


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Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
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Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
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DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
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NEWS
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas
POSTED 13 Jan 2023 . BY Tom Walker
The new Las Vegas attraction will feature horror-centric experiences Credit: Universal Parks and Resorts
Universal is launching a family-focused theme park in Texas and a horror experience in Las Vegas
the new family-focused Texas resort will feature immersive themed lands
The Las Vegas site will feature horror-centric experiences
Both will utilise Universal's vast range of IPs
Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.

Described as a "one-of-a-kind theme park, unlike any other in the world", the new Texas resort will feature immersive themed lands, family-friendly attractions, interactive shows and character 'meet and greets' utilising Universal’s IP.

Designed as intimate and engaging for younger audiences – and sized for a regional audience – the as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks.

"We elected the city of Frisco, in North Texas, as the area for this new concept, given the city’s growing population and ability to attract businesses to the area," Universal said.

Meanwhile, the attractions and entertainment giant has also announced plans for a brand-new permanent entertainment experience in Las Vegas.

Bringing to life Universal’s library of classic horror films, the attraction will feature a variety of unique, immersive, horror-centric experiences that surround food and beverage spaces by day turning into haunting bars and eateries by night.

The new concept marks the first time Universal has created a permanent horror experience beyond its theme parks and will feature a continuously updated experience and seasonal events.

The 110,000sq ft space will be an anchor tenant in a 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district that opened to the public in September 2020.

Page Thompson, president, new ventures, Universal Parks & Resorts, said: "Universal is known for its ability to deliver original, highly-themed and terrifying horror entertainment experiences for millions of fans every year.

“We're excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept.”
The family-friendly Texas resort will house immersive themed lands Credit: Universal Parks and Resorts
RELATED STORIES
Super Nintendo World opening at Universal Studios Hollywood in 2023


The highly-anticipated Super Nintendo World will open to visitors at Universal Studios Hollywood on 17 February 2023.
Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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