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NEWS
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas
POSTED 13 Jan 2023 . BY Tom Walker
The new Las Vegas attraction will feature horror-centric experiences Credit: Universal Parks and Resorts
Universal is launching a family-focused theme park in Texas and a horror experience in Las Vegas
the new family-focused Texas resort will feature immersive themed lands
The Las Vegas site will feature horror-centric experiences
Both will utilise Universal's vast range of IPs
Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.

Described as a "one-of-a-kind theme park, unlike any other in the world", the new Texas resort will feature immersive themed lands, family-friendly attractions, interactive shows and character 'meet and greets' utilising Universal’s IP.

Designed as intimate and engaging for younger audiences – and sized for a regional audience – the as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks.

"We elected the city of Frisco, in North Texas, as the area for this new concept, given the city’s growing population and ability to attract businesses to the area," Universal said.

Meanwhile, the attractions and entertainment giant has also announced plans for a brand-new permanent entertainment experience in Las Vegas.

Bringing to life Universal’s library of classic horror films, the attraction will feature a variety of unique, immersive, horror-centric experiences that surround food and beverage spaces by day turning into haunting bars and eateries by night.

The new concept marks the first time Universal has created a permanent horror experience beyond its theme parks and will feature a continuously updated experience and seasonal events.

The 110,000sq ft space will be an anchor tenant in a 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district that opened to the public in September 2020.

Page Thompson, president, new ventures, Universal Parks & Resorts, said: "Universal is known for its ability to deliver original, highly-themed and terrifying horror entertainment experiences for millions of fans every year.

“We're excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept.”
The family-friendly Texas resort will house immersive themed lands Credit: Universal Parks and Resorts
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  Universal Beijing Resort reveals expansion plans for second phase


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NEWS
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas
POSTED 13 Jan 2023 . BY Tom Walker
The new Las Vegas attraction will feature horror-centric experiences Credit: Universal Parks and Resorts
Universal is launching a family-focused theme park in Texas and a horror experience in Las Vegas
the new family-focused Texas resort will feature immersive themed lands
The Las Vegas site will feature horror-centric experiences
Both will utilise Universal's vast range of IPs
Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.

Described as a "one-of-a-kind theme park, unlike any other in the world", the new Texas resort will feature immersive themed lands, family-friendly attractions, interactive shows and character 'meet and greets' utilising Universal’s IP.

Designed as intimate and engaging for younger audiences – and sized for a regional audience – the as-yet-unnamed park is intended to have a completely different look, feel and scale from Universal’s existing parks.

"We elected the city of Frisco, in North Texas, as the area for this new concept, given the city’s growing population and ability to attract businesses to the area," Universal said.

Meanwhile, the attractions and entertainment giant has also announced plans for a brand-new permanent entertainment experience in Las Vegas.

Bringing to life Universal’s library of classic horror films, the attraction will feature a variety of unique, immersive, horror-centric experiences that surround food and beverage spaces by day turning into haunting bars and eateries by night.

The new concept marks the first time Universal has created a permanent horror experience beyond its theme parks and will feature a continuously updated experience and seasonal events.

The 110,000sq ft space will be an anchor tenant in a 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district that opened to the public in September 2020.

Page Thompson, president, new ventures, Universal Parks & Resorts, said: "Universal is known for its ability to deliver original, highly-themed and terrifying horror entertainment experiences for millions of fans every year.

“We're excited to give our global fanbase yet another way to get scared and have fun with fear in the heart of Las Vegas, the perfect place for this type of unique concept.”
The family-friendly Texas resort will house immersive themed lands Credit: Universal Parks and Resorts
RELATED STORIES
Super Nintendo World opening at Universal Studios Hollywood in 2023


The highly-anticipated Super Nintendo World will open to visitors at Universal Studios Hollywood on 17 February 2023.
Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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