First full-scale franchised Madame Tussauds to open in Budapest during 2022 | attractionsmanagement.com news
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First full-scale franchised Madame Tussauds to open in Budapest during 2022
POSTED 27 Jun 2021 . BY Tom Walker
The 2,000sq m attraction will be operated by franchisee Dorottya Experience Kft Credit: Merlin/Madame Tussauds
Merlin Entertainments set to open a new Madame Tussauds in Budapest, Hungary
The attraction will be the first full-scale franchised Madame Tussauds site
The 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the city
The attraction will open its doors to visitors in 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.

Located near the city's Vörösmarty square, the attraction will be the first full-scale franchised site for the brand, following an agreement signed between Merlin and franchisee Dorottya Experience Kft.

Showcasing the iconic waxworks – featuring international and domestic, current and late famous figures – the 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the area, once pandemic restrictions are lifted.

The celebrities and historical figures to feature in the attraction were chosen after "thorough market research and extensive negotiations". The plan is to include former politicians, Hungarian musicians, artists, athletes and other public figures.

Chris Scurrah, franchise director of Merlin Entertainments, said: "We are launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism.

"This will be the first full-scale franchise attraction of the Madame Tussauds brand.

"Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified.”

Miklós Köncz, general manager of Dorottya Experience KFT, said: "Our goal is to open a new Madame Tussauds attraction that adds another venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

"Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022.

"We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach.”
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Jobs    News   Products   Magazine
NEWS
First full-scale franchised Madame Tussauds to open in Budapest during 2022
POSTED 27 Jun 2021 . BY Tom Walker
The 2,000sq m attraction will be operated by franchisee Dorottya Experience Kft Credit: Merlin/Madame Tussauds
Merlin Entertainments set to open a new Madame Tussauds in Budapest, Hungary
The attraction will be the first full-scale franchised Madame Tussauds site
The 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the city
The attraction will open its doors to visitors in 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.

Located near the city's Vörösmarty square, the attraction will be the first full-scale franchised site for the brand, following an agreement signed between Merlin and franchisee Dorottya Experience Kft.

Showcasing the iconic waxworks – featuring international and domestic, current and late famous figures – the 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the area, once pandemic restrictions are lifted.

The celebrities and historical figures to feature in the attraction were chosen after "thorough market research and extensive negotiations". The plan is to include former politicians, Hungarian musicians, artists, athletes and other public figures.

Chris Scurrah, franchise director of Merlin Entertainments, said: "We are launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism.

"This will be the first full-scale franchise attraction of the Madame Tussauds brand.

"Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified.”

Miklós Köncz, general manager of Dorottya Experience KFT, said: "Our goal is to open a new Madame Tussauds attraction that adds another venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

"Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022.

"We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach.”
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Madame Tussauds moves Prince Harry and Meghan from royal family to 'Hollywood' zone


Waxworks of the Duke and Duchess of Sussex at London's Madame Tussauds have been relocated to better reflect their new status.
Madame Tussauds figures helping out at famous New York steakhouse


Peter Luger Steak House in New York has recruited in some unusual help to ensure diners adhere to social distancing measures – while giving guests a photo opportunities.
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando


Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
MORE NEWS
Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild mental health amid the COVID- 19 pandemic.
Universal Resort Beijing welcomes first visitors
Universal Parks & Resorts has opened the first phase of its new Universal Beijing Resort, marking its entry into the fast-growing Chinese attractions market.
Paul Kent joins Simworx
Simworx has appointed Paul Kent as its global business development manager.
New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'
A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.
Further details revealed for Orlando's Peppa Pig theme park
Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park, set to open at its Legoland Florida Resort in the US in 2022.
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

29-30 Sep 2021

International Wellness Tourism Conference

Virtual conference, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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Tel: +44 (0)1462 431385

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