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NEWS
SeaWorld stems tide of attendance and revenue decline; firms up plans for Middle East expansion
POSTED 01 Mar 2016 . BY Alice Davis
Aerial view of the killer whale show stadium at SeaWorld, a marine life theme park in San Diego Bay, California Credit: Shutterstock / f8grapher
Attendances and revenues at SeaWorld attractions during 2015 were reported as almost the same as the previous year, as CEO Joel Manby insists the marine park company is stabilising.

Manby also announced progress in SeaWorld’s global expansion plans, saying the company had “moved to the next phase of our international development strategy" and signed an MoU with a Middle Eastern partner.

SeaWorld Entertainments released its annual earnings report last week, showing revenues of US$1.37bn (€1.26bn, £986m) in 2015 - compared to US$1.38bn (€1.27bn, £994m) in 2014 - and park attendance of 22.47 million, compared to 22.40 million in 2014.

EBITDA income for last year was US$361.1m (€332.2m, £260m), compared to US$370.1m (€340.4m, £266m) the year before. Net income for 2015 was US$49.1m (€45.2m, £35.4m), slightly less than the US$49.9m (€45.9m, £35.9m) for the preceding year.

In the last quarter of last year, attendance and revenue also grew, though Q1 2016 has seen numbers weaken as bad weather deters visitors.

“These are continued indications that the business is stabilising,” said Manby. “Our near-term priorities remain clear: execute our strategy with a focus on operational excellence and deliver the consistent and sustainable financial performance expected of our great organisation.”

SeaWorld recently announced changes in leadership at the company, as well as two new rollercoasters in Florida, an aquarium-based submarine ride attraction at its park in San Diego and a new dolphin habitat and guest experience in Texas.

“Over the course of the year we will continue to focus on our simplified pricing plan and explore opportunities to further develop our resort strategy as we continue to implement the key components of our plan,” Manby said.

SeaWorld has been struggling to get back on an even keel since the release of the documentary film Blackfish, which catalogues alleged mistreatment of killer whales and the death of three people as a result. Manby, who was appointed CEO in March 2015, announced a long-term strategy last year to halt the decline of the company which, he said, was starting to work.

“I feel we have the right plan. We're executing the strategy we outlined in November with an intense focus on operational excellence and delivering the consistent and sustainable financial performance expected of our organisation,” he said.

The plan included making the SeaWorld brand about “experiences that matter”, providing guests with distinct and unique experiences, revenue growth, financial discipline and tackling brand issues.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
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Recycling and Waste Manager
City of London Corporation
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Job location: Epping Forest, Essex , United Kingdom
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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NEWS
SeaWorld stems tide of attendance and revenue decline; firms up plans for Middle East expansion
POSTED 01 Mar 2016 . BY Alice Davis
Aerial view of the killer whale show stadium at SeaWorld, a marine life theme park in San Diego Bay, California Credit: Shutterstock / f8grapher
Attendances and revenues at SeaWorld attractions during 2015 were reported as almost the same as the previous year, as CEO Joel Manby insists the marine park company is stabilising.

Manby also announced progress in SeaWorld’s global expansion plans, saying the company had “moved to the next phase of our international development strategy" and signed an MoU with a Middle Eastern partner.

SeaWorld Entertainments released its annual earnings report last week, showing revenues of US$1.37bn (€1.26bn, £986m) in 2015 - compared to US$1.38bn (€1.27bn, £994m) in 2014 - and park attendance of 22.47 million, compared to 22.40 million in 2014.

EBITDA income for last year was US$361.1m (€332.2m, £260m), compared to US$370.1m (€340.4m, £266m) the year before. Net income for 2015 was US$49.1m (€45.2m, £35.4m), slightly less than the US$49.9m (€45.9m, £35.9m) for the preceding year.

In the last quarter of last year, attendance and revenue also grew, though Q1 2016 has seen numbers weaken as bad weather deters visitors.

“These are continued indications that the business is stabilising,” said Manby. “Our near-term priorities remain clear: execute our strategy with a focus on operational excellence and deliver the consistent and sustainable financial performance expected of our great organisation.”

SeaWorld recently announced changes in leadership at the company, as well as two new rollercoasters in Florida, an aquarium-based submarine ride attraction at its park in San Diego and a new dolphin habitat and guest experience in Texas.

“Over the course of the year we will continue to focus on our simplified pricing plan and explore opportunities to further develop our resort strategy as we continue to implement the key components of our plan,” Manby said.

SeaWorld has been struggling to get back on an even keel since the release of the documentary film Blackfish, which catalogues alleged mistreatment of killer whales and the death of three people as a result. Manby, who was appointed CEO in March 2015, announced a long-term strategy last year to halt the decline of the company which, he said, was starting to work.

“I feel we have the right plan. We're executing the strategy we outlined in November with an intense focus on operational excellence and delivering the consistent and sustainable financial performance expected of our organisation,” he said.

The plan included making the SeaWorld brand about “experiences that matter”, providing guests with distinct and unique experiences, revenue growth, financial discipline and tackling brand issues.
RELATED STORIES
SeaWorld plans major aquarium-based attraction for San Diego theme park


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SeaWorld agrees to stricter orca trainer safety guidelines in California


SeaWorld has reached an agreement with California state regulators over allegations that the operator’s San Diego park failed to train its workers to safely interact with its orcas.
SeaWorld's conservation focus continues with upcoming Mako coaster


Following SeaWorld’s recent announcement for a conservation-based approach to its parks, the company has revealed that its Mako hypercoaster will follow a similar theme, creating fun and meaningful experiences as the operator strives to change public perception of its brand.
SeaWorld CEO reveals plans for conservation-focused launch coaster


SeaWorld CEO Joel Manby has revealed plans for new rides focusing on combining fun and meaningful experiences, starting with a launch coaster based on the company’s popular TV show Sea Rescue.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


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Tel: +44 (0)1462 431385

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