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NEWS
Dreamland UK attraction to avenge decade of decay with 2015 relaunch
POSTED 09 Oct 2014 . BY Katie Buckley
Eddie Kemsley, director of Dreamland Margate, explains the vision for the attraction's future at a press conference in London Credit: Alice Davis
After 11 years of campaigning, Margate's community can finally believe the fight to save Dreamland is won. The historic seaside attraction has been closed for 10 years and fallen into a derelict state. But Dreamland, in Kent, UK, has announced today it expects to reopen its doors by summer 2015.

Thanks to the relentless Save Dreamland campaign, the site has survived everything from arson attacks to the threat of being destroyed by developers.

"Dreamland was the heartbeat of Margate," said Eddie Kemsley, director at Dreamland Margate. "It had 2.5 million visitors per year in the 1960s and there's no one in Margate who doesn't have memories of the place."

The huge refurbishment required is being undertaken by Hemingway Design, known for their vintage, fun-loving style and socially conscious approach to design. Discussing the firm's plans for Dreamland Margate, founder Wayne Hemingway emphasised the importance of the seaside town itself. "It's British, it's evocative," he said. "It's not like you're being squeezed by big business. Margate is full of energy and it's going to happen."

According to Kemsley, the reinvention of the attraction, costing £18m (€22.9m, US$29.1m) in the first phase, will be "something the attractions sector has not seen before."

The Hemingway design team is preserving and restoring as much as they can, while upcycling traditional rides and amusement park decoration sourced from places like Blackpool Pleasure Beach. It won't be a remake of the original though. "We're making heritage current," said Hemingway. "It's going to feel fresh and of the now."

Dreamland has had a turbulent time since its heyday in the 1960s and 70s, when Margate attracted bands like the Who and the Rolling Stones and London's youthful hipsters. The 1980s saw a downturn in tourism and Dreamland began to fade.

In recent years, Margate has grown into a trendy, cultural destination, thanks in part to the opening of the Turner Contemporary in 2011, but mostly due to its blossoming creative community.

This article was written by Attractions Management managing editor Alice Davis
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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NEWS
Dreamland UK attraction to avenge decade of decay with 2015 relaunch
POSTED 09 Oct 2014 . BY Katie Buckley
Eddie Kemsley, director of Dreamland Margate, explains the vision for the attraction's future at a press conference in London Credit: Alice Davis
After 11 years of campaigning, Margate's community can finally believe the fight to save Dreamland is won. The historic seaside attraction has been closed for 10 years and fallen into a derelict state. But Dreamland, in Kent, UK, has announced today it expects to reopen its doors by summer 2015.

Thanks to the relentless Save Dreamland campaign, the site has survived everything from arson attacks to the threat of being destroyed by developers.

"Dreamland was the heartbeat of Margate," said Eddie Kemsley, director at Dreamland Margate. "It had 2.5 million visitors per year in the 1960s and there's no one in Margate who doesn't have memories of the place."

The huge refurbishment required is being undertaken by Hemingway Design, known for their vintage, fun-loving style and socially conscious approach to design. Discussing the firm's plans for Dreamland Margate, founder Wayne Hemingway emphasised the importance of the seaside town itself. "It's British, it's evocative," he said. "It's not like you're being squeezed by big business. Margate is full of energy and it's going to happen."

According to Kemsley, the reinvention of the attraction, costing £18m (€22.9m, US$29.1m) in the first phase, will be "something the attractions sector has not seen before."

The Hemingway design team is preserving and restoring as much as they can, while upcycling traditional rides and amusement park decoration sourced from places like Blackpool Pleasure Beach. It won't be a remake of the original though. "We're making heritage current," said Hemingway. "It's going to feel fresh and of the now."

Dreamland has had a turbulent time since its heyday in the 1960s and 70s, when Margate attracted bands like the Who and the Rolling Stones and London's youthful hipsters. The 1980s saw a downturn in tourism and Dreamland began to fade.

In recent years, Margate has grown into a trendy, cultural destination, thanks in part to the opening of the Turner Contemporary in 2011, but mostly due to its blossoming creative community.

This article was written by Attractions Management managing editor Alice Davis
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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