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NEWS
New four-floor Crayola Experience to launch in Pennsylvania, US
POSTED 25 Apr 2013 . BY Aoife Dowling
A new Crayola Experience is set to open in Easton, Pennsylvania, US with four floors and 18 interactive attractions on 24 May this year.

From personalized crayon-makers to larger-than-life animated art adventures, the all-new Crayola Experience is designed with the aim of helping children discover the "magic of colour" and reconnect with the brand.

Jack Rouse Associates (JRA), is responsible for the planning, design development and project management for the 60,000sq ft (5,574sq m) of exhibits, interactives and activities, with exhibit fabrication provided by 1220 Exhibits, Inc.

Throughout the attraction, guests will be able to create digital works of art and interact with them on large projected surfaces, appear in their own colouring page with some of Crayola's characters, learn how crayons are made in the Crayon Factory, and create objects with melted wax.

The experience also offers guests the chance to use colour mixing to create their own clear barrel marker in Marker Mania and fashion their own crayon label in Wrap It Up!

A Café Crayola will also feature with Crayola-inspired foods from coloured cupcakes to design-your-own pizzas.

Mike Perry, CEO of Crayola said: "This brand and this business is fundamentally about sparking the creative spirit that we believe exists in the heart of every child.

"We believe that creativity has to be experienced. And that's what this place is all about."
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
+ More videos  

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27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
New four-floor Crayola Experience to launch in Pennsylvania, US
POSTED 25 Apr 2013 . BY Aoife Dowling
A new Crayola Experience is set to open in Easton, Pennsylvania, US with four floors and 18 interactive attractions on 24 May this year.

From personalized crayon-makers to larger-than-life animated art adventures, the all-new Crayola Experience is designed with the aim of helping children discover the "magic of colour" and reconnect with the brand.

Jack Rouse Associates (JRA), is responsible for the planning, design development and project management for the 60,000sq ft (5,574sq m) of exhibits, interactives and activities, with exhibit fabrication provided by 1220 Exhibits, Inc.

Throughout the attraction, guests will be able to create digital works of art and interact with them on large projected surfaces, appear in their own colouring page with some of Crayola's characters, learn how crayons are made in the Crayon Factory, and create objects with melted wax.

The experience also offers guests the chance to use colour mixing to create their own clear barrel marker in Marker Mania and fashion their own crayon label in Wrap It Up!

A Café Crayola will also feature with Crayola-inspired foods from coloured cupcakes to design-your-own pizzas.

Mike Perry, CEO of Crayola said: "This brand and this business is fundamentally about sparking the creative spirit that we believe exists in the heart of every child.

"We believe that creativity has to be experienced. And that's what this place is all about."
RELATED STORIES
MORE NEWS
Queen Elizabeth II to be commemorated by Thames' Illuminated River
Illuminated River, described as the world’s longest public artwork, will be lit in commemoration of the passing of Her Majesty The Queen, Elizabeth II.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
Merlin takes over operations at UK's largest indoor waterpark
Merlin Entertainments has secured a contract to operate Blackpool Sandcastle, the UK's largest indoor waterpark.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS