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NEWS
New four-floor Crayola Experience to launch in Pennsylvania, US
POSTED 25 Apr 2013 . BY Aoife Dowling
A new Crayola Experience is set to open in Easton, Pennsylvania, US with four floors and 18 interactive attractions on 24 May this year.

From personalized crayon-makers to larger-than-life animated art adventures, the all-new Crayola Experience is designed with the aim of helping children discover the "magic of colour" and reconnect with the brand.

Jack Rouse Associates (JRA), is responsible for the planning, design development and project management for the 60,000sq ft (5,574sq m) of exhibits, interactives and activities, with exhibit fabrication provided by 1220 Exhibits, Inc.

Throughout the attraction, guests will be able to create digital works of art and interact with them on large projected surfaces, appear in their own colouring page with some of Crayola's characters, learn how crayons are made in the Crayon Factory, and create objects with melted wax.

The experience also offers guests the chance to use colour mixing to create their own clear barrel marker in Marker Mania and fashion their own crayon label in Wrap It Up!

A Café Crayola will also feature with Crayola-inspired foods from coloured cupcakes to design-your-own pizzas.

Mike Perry, CEO of Crayola said: "This brand and this business is fundamentally about sparking the creative spirit that we believe exists in the heart of every child.

"We believe that creativity has to be experienced. And that's what this place is all about."
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MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
LATEST JOBS
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Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
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Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
New four-floor Crayola Experience to launch in Pennsylvania, US
POSTED 25 Apr 2013 . BY Aoife Dowling
A new Crayola Experience is set to open in Easton, Pennsylvania, US with four floors and 18 interactive attractions on 24 May this year.

From personalized crayon-makers to larger-than-life animated art adventures, the all-new Crayola Experience is designed with the aim of helping children discover the "magic of colour" and reconnect with the brand.

Jack Rouse Associates (JRA), is responsible for the planning, design development and project management for the 60,000sq ft (5,574sq m) of exhibits, interactives and activities, with exhibit fabrication provided by 1220 Exhibits, Inc.

Throughout the attraction, guests will be able to create digital works of art and interact with them on large projected surfaces, appear in their own colouring page with some of Crayola's characters, learn how crayons are made in the Crayon Factory, and create objects with melted wax.

The experience also offers guests the chance to use colour mixing to create their own clear barrel marker in Marker Mania and fashion their own crayon label in Wrap It Up!

A Café Crayola will also feature with Crayola-inspired foods from coloured cupcakes to design-your-own pizzas.

Mike Perry, CEO of Crayola said: "This brand and this business is fundamentally about sparking the creative spirit that we believe exists in the heart of every child.

"We believe that creativity has to be experienced. And that's what this place is all about."
RELATED STORIES
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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