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NEWS
Universal Parks & Resorts rebrands as Universal Destinations & Experiences
POSTED 24 Apr 2023 . BY Tom Walker
The theme park arm will now operate as Universal Destinations & Experiences Credit: NBCUniversal
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings
Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences
The move signals the company's diversification and expanding of its branded entertainment, culinary, gaming and consumer products
The move comes after the company recently announced two, new original concepts
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings.

Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences, signalling how the company is diversifying by expanding Universal's branded entertainment, culinary, gaming and consumer product experiences into new markets and regions – as well as on new platforms in both the physical and virtual worlds.

The move comes after the company recently announced two, new original concepts – a theme park designed for families with young children and a year-round horror-inspired entertainment experience that is an extension to its successful Halloween Horror Nights franchise.

In addition, the company recently opened the highly anticipated Super Nintendo World at Universal Studios Hollywood.

Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences, said: "Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future.

“We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”
RELATED STORIES
  Universal to launch two new attraction concepts – one in Texas and another in Las Vegas


Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.
  Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
  Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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08-08 May 2024

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NEWS
Universal Parks & Resorts rebrands as Universal Destinations & Experiences
POSTED 24 Apr 2023 . BY Tom Walker
The theme park arm will now operate as Universal Destinations & Experiences Credit: NBCUniversal
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings
Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences
The move signals the company's diversification and expanding of its branded entertainment, culinary, gaming and consumer products
The move comes after the company recently announced two, new original concepts
Universal Parks & Resorts has undergone a rebrand to "better reflect" the changing nature of its offerings.

Comcast NBCUniversal's theme park arm will now operate as Universal Destinations & Experiences, signalling how the company is diversifying by expanding Universal's branded entertainment, culinary, gaming and consumer product experiences into new markets and regions – as well as on new platforms in both the physical and virtual worlds.

The move comes after the company recently announced two, new original concepts – a theme park designed for families with young children and a year-round horror-inspired entertainment experience that is an extension to its successful Halloween Horror Nights franchise.

In addition, the company recently opened the highly anticipated Super Nintendo World at Universal Studios Hollywood.

Mark Woodbury, Chairman and Chief Executive Officer, Universal Destinations & Experiences, said: "Universal Destinations & Experiences aligns with our aspiration to be the Destination of Choice in the markets where we are today and the markets we enter in the future.

“We are thrilled to expand how we bring the Universal brand to life in new, immersive and compelling ways for fans around the world using our rich collection of stories, characters and franchises.”
RELATED STORIES
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas


Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.
Universal theme parks report record revenues


Universal's theme parks saw revenues increase by more than 40 per cent during the third quarter of 2022.
Universal Beijing Resort reveals expansion plans for second phase


Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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