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Alton Towers announces new attraction based on David Walliams' books
POSTED 18 Oct 2019 . BY Andy Knaggs
David Walliams has sold 33 million books worldwide Credit: Merlin Entertainments
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.
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Jobs   News   Products   Magazine
NEWS
Alton Towers announces new attraction based on David Walliams' books
POSTED 18 Oct 2019 . BY Andy Knaggs
David Walliams has sold 33 million books worldwide Credit: Merlin Entertainments
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.
RELATED STORIES
Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride


The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.
Inspiration behind Alton Towers' The Wicker Man revealed


Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.
Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
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Connecticut aquarium starts work on new seal display and 4D theatre
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Immersive, sustainable and meeting evolving expectations – outgoing IAAPA chair David Rosenberg on the future of the attractions industry
It's been a busy, exciting and often inspiring year for David Rosenberg as IAAPA chair.
Six major art museums offer curatorial training to students from underrepresented backgrounds
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RMA Ltd

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We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
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FEATURED SUPPLIER

ProSlide appoints Chantal Theoret as director of global marketing
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Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Trailer Aladdin - The Bachelor Party VR – Red Raion
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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