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Sleepy Hollow is first VR experience to claim Emmy award
POSTED 17 Sep 2015 . BY Tom Anstey
Many who sampled the product had to check their necks were still intact
A virtual reality experience set up at this year’s Comic-Con is the first VR film in history to win a prestigious Emmy award.

The Sleepy Hollow experience, based on the TV adaptation of the classic horror story, won the Emmy for user experience and visual design, a sign that VR is moving closer to the mainstream market as hardware such as the Oculus Rift, Samsung Gear and Microsoft Hololens gear up for a commercial push.

Created by Canadian studio Secret Location, the Sleepy Hollow experience made its debut at the 2015 San Diego Comic-Con. Visitors use the Oculus Rift headset to watch the short video which starts with an introduction to Ichabod Crane, who warns them of the dangers of Sleepy Hollow. Crane then leaves the user alone in the forest before a flock of bats fill the screen, followed by the appearance of the headless horseman who swiftly cuts off the viewer's head (leaving many who sampled the product to check their necks were still intact).

Using the technology developed by Secret Location, the horseman’s trajectory is determined depending on the direction the user is facing, ensuring he will always strike from behind to add an extra fright into the experience, which ends when he picks up the dismembered body part as the eyes close to end the chilling video.



The visitor experience also offered those who dared to brave an encounter with the horseman a green screen photoshoot which depicted them beheaded, while a costumed headless horseman would parade around the creepy shack installed outside the San Diego Convention Center during Comic-Con.

Over the course of four days several thousands fans lined up for the experience, with queues reaching up to two-hours long.



The ‘AMEX Unstaged: Taylor Swift Experience’ also picked up an Emmy for Outstanding Original Interactive Program, enabling fans to follow Swift around using their smartphone, but the experience isn’t VR in the traditional sense, as it is not available on a headset.
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Jobs    News   Products   Magazine
NEWS
Sleepy Hollow is first VR experience to claim Emmy award
POSTED 17 Sep 2015 . BY Tom Anstey
Many who sampled the product had to check their necks were still intact
A virtual reality experience set up at this year’s Comic-Con is the first VR film in history to win a prestigious Emmy award.

The Sleepy Hollow experience, based on the TV adaptation of the classic horror story, won the Emmy for user experience and visual design, a sign that VR is moving closer to the mainstream market as hardware such as the Oculus Rift, Samsung Gear and Microsoft Hololens gear up for a commercial push.

Created by Canadian studio Secret Location, the Sleepy Hollow experience made its debut at the 2015 San Diego Comic-Con. Visitors use the Oculus Rift headset to watch the short video which starts with an introduction to Ichabod Crane, who warns them of the dangers of Sleepy Hollow. Crane then leaves the user alone in the forest before a flock of bats fill the screen, followed by the appearance of the headless horseman who swiftly cuts off the viewer's head (leaving many who sampled the product to check their necks were still intact).

Using the technology developed by Secret Location, the horseman’s trajectory is determined depending on the direction the user is facing, ensuring he will always strike from behind to add an extra fright into the experience, which ends when he picks up the dismembered body part as the eyes close to end the chilling video.



The visitor experience also offered those who dared to brave an encounter with the horseman a green screen photoshoot which depicted them beheaded, while a costumed headless horseman would parade around the creepy shack installed outside the San Diego Convention Center during Comic-Con.

Over the course of four days several thousands fans lined up for the experience, with queues reaching up to two-hours long.



The ‘AMEX Unstaged: Taylor Swift Experience’ also picked up an Emmy for Outstanding Original Interactive Program, enabling fans to follow Swift around using their smartphone, but the experience isn’t VR in the traditional sense, as it is not available on a headset.
RELATED STORIES
Otoy showcases exciting new VR technologies at Siggraph


Los Angeles-based tech company Otoy has debuted new immersive virtual reality (VR) experiences with its light field rendering technology and live 360-degree avatar scanning within VR.
VR feature film lets you choose your own adventure


Click and point adventures are taking a revolutionary new step forward, with the debut of the world’s first virtual reality (VR) choose-your-own-adventure feature film.
London's Natural History Museum presents world-first VR experience with David Attenborough


London’s Natural History Museum has teamed up with Atlantic Productions and Samsung to bring a world-first virtual reality experience to the UK institution.
Landmark Entertainment developing virtual reality visitor attractions


Landmark Entertainment Group – the design team behind attractions such as Universal’s Kongfrontation, Terminator 2 3D, Jurassic Park: The Ride and The Amazing Adventures of Spiderman 5D – have announced plans to create in-and-out of home ‘virtual reality destinations’.
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London's Harry Potter studio tour to open Professor Sprout’s Greenhouse
Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden.
Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift
Detailed plans have been revealed for the National Juneteenth Museum in Fort Worth, Texas, US.
Jorvik's digital strategy described as 'leading light' after gaining international audience
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
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Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
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+ More videos  

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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2022

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