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NEWS
Phase one of Alliance Leisure partnership project completed
POSTED 16 Mar 2017 . BY Deven Pamben
The centre is the first owner-operated local authority facility in the country to offer a full Les Mills Immersive Studio
The first phase of a £5million (US$6.1m, €5.7m) redevelopment of Salt Ayre Leisure Centre has been completed, as part of a joint project between facility specialist Alliance Leisure and Lancaster City Council.

The completed work includes a Les Mills Immersive Studio, a new 80-station fitness suite, a barista-style café, an adventure play area and XHeight climbing wall.

The leisure centre is the first owner-operated local authority facility in the country to offer a full Les Mills Immersive Studio.

The gym, which has been kitted out with Precor equipment, showcases cardiovascular pieces including the Experience Series EFX 800 with Converging CrossRamp and P82 consoles, Discovery Series Power and Half Racks, strength machines and a free standing Queenax functional training unit.

Specialist leisure developer Createability carried out construction works on the 71,096sq ft (6,605sq m) centre, alongside architects Bignell, Shacklady, Ewing.

Alliance Leisure’s development lead, James Foley, said: “The whole ethos for the project has been to create a vibrant environment that stimulates participation by reinvigorating the traditional approach to the health, fitness and wellbeing offer with new technology and solutions.”

Simon Kirby, sports and leisure manager at Lancaster City Council, said: “Our aim has been to create an inspirational destination so members of our community and from across the region can come and enjoy a wide range of new and innovative physical activities. This is exactly what Alliance Leisure, Createability and the team of specialist contractors have achieved. We are already experiencing a significant increase in usage with over 300 new fitness members joining since opening a few weeks ago. We anticipate this will rise even further when the project completes in the summer.”

As part of a 10-year development partnership between Alliance and the city council, the facility specialist will also provide support across marketing, staff training and sales.

Phase two of the project includes installation of Europe’s first Flight Tower, a multi-level outdoor tower and adventure installation. The ‘Gravity’ concept will allow people to abseil, zipline or free-fall from its 60ft platform.

The final phase of the development will see the design and build of a health and wellbeing hub, housed in a new 5,813sq ft (540sq m) extension.
RELATED STORIES
  Alliance secures UK-wide leisure framework


Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.
  Watts and Cluett take principal ownership of Alliance Leisure


Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.
  FEATURE: Promotional feature: Alliance Leisure


Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
  FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
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NEWS
Phase one of Alliance Leisure partnership project completed
POSTED 16 Mar 2017 . BY Deven Pamben
The centre is the first owner-operated local authority facility in the country to offer a full Les Mills Immersive Studio
The first phase of a £5million (US$6.1m, €5.7m) redevelopment of Salt Ayre Leisure Centre has been completed, as part of a joint project between facility specialist Alliance Leisure and Lancaster City Council.

The completed work includes a Les Mills Immersive Studio, a new 80-station fitness suite, a barista-style café, an adventure play area and XHeight climbing wall.

The leisure centre is the first owner-operated local authority facility in the country to offer a full Les Mills Immersive Studio.

The gym, which has been kitted out with Precor equipment, showcases cardiovascular pieces including the Experience Series EFX 800 with Converging CrossRamp and P82 consoles, Discovery Series Power and Half Racks, strength machines and a free standing Queenax functional training unit.

Specialist leisure developer Createability carried out construction works on the 71,096sq ft (6,605sq m) centre, alongside architects Bignell, Shacklady, Ewing.

Alliance Leisure’s development lead, James Foley, said: “The whole ethos for the project has been to create a vibrant environment that stimulates participation by reinvigorating the traditional approach to the health, fitness and wellbeing offer with new technology and solutions.”

Simon Kirby, sports and leisure manager at Lancaster City Council, said: “Our aim has been to create an inspirational destination so members of our community and from across the region can come and enjoy a wide range of new and innovative physical activities. This is exactly what Alliance Leisure, Createability and the team of specialist contractors have achieved. We are already experiencing a significant increase in usage with over 300 new fitness members joining since opening a few weeks ago. We anticipate this will rise even further when the project completes in the summer.”

As part of a 10-year development partnership between Alliance and the city council, the facility specialist will also provide support across marketing, staff training and sales.

Phase two of the project includes installation of Europe’s first Flight Tower, a multi-level outdoor tower and adventure installation. The ‘Gravity’ concept will allow people to abseil, zipline or free-fall from its 60ft platform.

The final phase of the development will see the design and build of a health and wellbeing hub, housed in a new 5,813sq ft (540sq m) extension.
RELATED STORIES
Alliance secures UK-wide leisure framework


Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.
Watts and Cluett take principal ownership of Alliance Leisure


Sarah Watts and Paul Cluett have taken principal ownership of Alliance Leisure Services, with Watts in place as CEO and Cluett to be managing director.
FEATURE: Promotional feature: Alliance Leisure


Alliance Leisure smoothed the way through design and build for clients in Doncaster and Cwmbran
FEATURE: Promotional feature: Alliance Leisure


Part nine of a nine-part series Leisure centres have a way to increase their sales, income and reach without any financial Outlay, thanks to Alliance Leisure's ‘No Risk' package
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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