Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
McDonald's opens restaurant museum above ancient Roman road
POSTED 24 Feb 2017 . BY Tom Anstey
The road was discovered during construction of the McDonald's restaurant Credit: McDonald's Italia
McDonald’s has opened its first ever restaurant-museum hybrid thanks to the discovery of an ancient road buried for centuries and unearthed when construction on the site started in 2014.

In addition to the McDonald’s restaurant in Frattocchie, just outside of Rome, €300,000 (US$318,000, £253,000) was spent on restoring the street, which visitors can enjoy while tucking into their Big Mac thanks to a transparent floor installed within the restaurant.

Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project, with McDonald’s financing the restoration. In addition to discovering the road, three adult male skeletons were discovered, buried hundreds of years ago after the road had fallen out of use.

Measuring around 45m (147ft) in length, the road was built at some point between the second and first century BC and is linked to the Appian way – an ancient road linking Rome to the south of Italy.

The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered. It is accessible via the McDonald’s car park and visitors do not have to pay to explore the site.

“This is our first museum-restaurant,” said Mario Federico, head of McDonald’s Italia.

“We’ve been able to return a stretch of Roman road to the local community and to the whole of Italy. The project is a good example of how the public and private sectors can collaborate effectively on reclaiming cultural heritage.”
The road goes directly under the restaurant, with viewing spots both inside and outside Credit: McDonald's Italia
Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project Credit: McDonald's Italia
The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered Credit: McDonald's Italia
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
+ More news   
LATEST JOBS
Epping Forest Keeper (countryside Ranger)
City of London Corporation
Salary: £35,663 - £39,805pa + Local Govt Pension + benefits
Job location: Epping Forest, London , United Kingdom
+ More jobs  

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
McDonald's opens restaurant museum above ancient Roman road
POSTED 24 Feb 2017 . BY Tom Anstey
The road was discovered during construction of the McDonald's restaurant Credit: McDonald's Italia
McDonald’s has opened its first ever restaurant-museum hybrid thanks to the discovery of an ancient road buried for centuries and unearthed when construction on the site started in 2014.

In addition to the McDonald’s restaurant in Frattocchie, just outside of Rome, €300,000 (US$318,000, £253,000) was spent on restoring the street, which visitors can enjoy while tucking into their Big Mac thanks to a transparent floor installed within the restaurant.

Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project, with McDonald’s financing the restoration. In addition to discovering the road, three adult male skeletons were discovered, buried hundreds of years ago after the road had fallen out of use.

Measuring around 45m (147ft) in length, the road was built at some point between the second and first century BC and is linked to the Appian way – an ancient road linking Rome to the south of Italy.

The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered. It is accessible via the McDonald’s car park and visitors do not have to pay to explore the site.

“This is our first museum-restaurant,” said Mario Federico, head of McDonald’s Italia.

“We’ve been able to return a stretch of Roman road to the local community and to the whole of Italy. The project is a good example of how the public and private sectors can collaborate effectively on reclaiming cultural heritage.”
The road goes directly under the restaurant, with viewing spots both inside and outside Credit: McDonald's Italia
Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project Credit: McDonald's Italia
The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered Credit: McDonald's Italia
RELATED STORIES
Whopper, fries...and a sauna? Finnish Burger King wins accolades for unique spa concept


A Finnish Burger King has won third place in Euromonitor’s ‘2016 New Concepts in Foodservice Contest: Customisation, Technology, and New Experiences,’ for its in-store sauna.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS