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NEWS
McDonald's opens restaurant museum above ancient Roman road
POSTED 24 Feb 2017 . BY Tom Anstey
The road was discovered during construction of the McDonald's restaurant Credit: McDonald's Italia
McDonald’s has opened its first ever restaurant-museum hybrid thanks to the discovery of an ancient road buried for centuries and unearthed when construction on the site started in 2014.

In addition to the McDonald’s restaurant in Frattocchie, just outside of Rome, €300,000 (US$318,000, £253,000) was spent on restoring the street, which visitors can enjoy while tucking into their Big Mac thanks to a transparent floor installed within the restaurant.

Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project, with McDonald’s financing the restoration. In addition to discovering the road, three adult male skeletons were discovered, buried hundreds of years ago after the road had fallen out of use.

Measuring around 45m (147ft) in length, the road was built at some point between the second and first century BC and is linked to the Appian way – an ancient road linking Rome to the south of Italy.

The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered. It is accessible via the McDonald’s car park and visitors do not have to pay to explore the site.

“This is our first museum-restaurant,” said Mario Federico, head of McDonald’s Italia.

“We’ve been able to return a stretch of Roman road to the local community and to the whole of Italy. The project is a good example of how the public and private sectors can collaborate effectively on reclaiming cultural heritage.”
The road goes directly under the restaurant, with viewing spots both inside and outside Credit: McDonald's Italia
Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project Credit: McDonald's Italia
The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered Credit: McDonald's Italia
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NEWS
McDonald's opens restaurant museum above ancient Roman road
POSTED 24 Feb 2017 . BY Tom Anstey
The road was discovered during construction of the McDonald's restaurant Credit: McDonald's Italia
McDonald’s has opened its first ever restaurant-museum hybrid thanks to the discovery of an ancient road buried for centuries and unearthed when construction on the site started in 2014.

In addition to the McDonald’s restaurant in Frattocchie, just outside of Rome, €300,000 (US$318,000, £253,000) was spent on restoring the street, which visitors can enjoy while tucking into their Big Mac thanks to a transparent floor installed within the restaurant.

Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project, with McDonald’s financing the restoration. In addition to discovering the road, three adult male skeletons were discovered, buried hundreds of years ago after the road had fallen out of use.

Measuring around 45m (147ft) in length, the road was built at some point between the second and first century BC and is linked to the Appian way – an ancient road linking Rome to the south of Italy.

The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered. It is accessible via the McDonald’s car park and visitors do not have to pay to explore the site.

“This is our first museum-restaurant,” said Mario Federico, head of McDonald’s Italia.

“We’ve been able to return a stretch of Roman road to the local community and to the whole of Italy. The project is a good example of how the public and private sectors can collaborate effectively on reclaiming cultural heritage.”
The road goes directly under the restaurant, with viewing spots both inside and outside Credit: McDonald's Italia
Buried for more than 1,700 years, Rome’s Superintendency for Archaeology, Fine Arts and Landscape managed the project Credit: McDonald's Italia
The museum/restaurant comes with signs in English and Italian, explaining the history of the road and how it was discovered Credit: McDonald's Italia
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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