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Rugby Expo: RFU execs lift the lid on artificial grass pitch programme
POSTED 04 Nov 2016 . BY Matthew Campelli
Steve Grainger said the the partnership would increase footfall, and the potential for people to engage with rugby
Twenty-seven clubs and partners have been lined up by the Rugby Football Union (RFU) as part of the first phases of its £50m artificial grass pitch (AGP) programme.

During a session at Rugby Expo, executives from the governing body lifted the lid on the project, which is expected to bring 16,000 regular players into the sport by 2020.

AGP project manager Rory Price told delegates that 22 clubs had been identified as part of the RFU’s Rugby Turf model, with 20 pitches expected to be complete by summer 2018. Of that 20, five are part of a pilot phase, with three completed already in Aylesbury, Preston and Weston-super-Mare.

Another 40 will be built by 2020 to bring that number up to 60, with the RFU will investing £750,000 in each site in exchange for 30-year leases.

Clubs are not able to make expressions of interest for the funding as the programme is being “solicited” by the RFU, which is looking for specific criteria such as land ownership, quality of amenities and local provision.

However, the organisation with fund a third of 40 further community pitches in collaboration with other partners in areas where rugby clubs don’t own pitches and where there is significant need.

Five sites are in development in this Rugby Share scheme, according to facilities investment manager Ross Baxter, who added that the RFU was “not precious” about who the partners were as long as they made participation and maintenance commitments.

Last month, Sports Management revealed that the body was working with the Football Association on a Rugby Share site in Liverpool.

Parts of the country such as Gloucester and London were highlighted as areas of need, with the latter having 50 rugby clubs, although only three own their pitches.

Baxter revealed that Rugby Share agreements will last for the life of the pitch, which is expected to be around 8-10 years.

While the rate of participation will be the main metric the RFU uses to decide the success of the facilities, Price said that the body would survey players to get an idea of their experience.

He added that he was also keen to make a “cultural shift” in terms of encouraging flexible playing times and codes such as 7s and touch rugby, getting more people involved.

To read more about the RFU’s artificial pitch programme, read Sports Management’s interview with the organisation’s director of development Steve Grainger in November’s edition.
RELATED STORIES
  RFU and FA discuss Liverpool grassroots facility partnership


The Rugby Football Union (RFU) is planning to develop an artificial grass pitch in Liverpool on the site of one of the Football Association’s (FA) prospective Parklife hubs.
  RFU’s £50m artificial pitch rollout begins in Aylesbury, Preston and Weston-super-Mare


Aylesbury, Preston and Weston-super-Mare are the first towns to benefit from floodlit artificial pitches under the Rugby Football Union’s (RFU) four-year development plan.
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NEWS
Rugby Expo: RFU execs lift the lid on artificial grass pitch programme
POSTED 04 Nov 2016 . BY Matthew Campelli
Steve Grainger said the the partnership would increase footfall, and the potential for people to engage with rugby
Twenty-seven clubs and partners have been lined up by the Rugby Football Union (RFU) as part of the first phases of its £50m artificial grass pitch (AGP) programme.

During a session at Rugby Expo, executives from the governing body lifted the lid on the project, which is expected to bring 16,000 regular players into the sport by 2020.

AGP project manager Rory Price told delegates that 22 clubs had been identified as part of the RFU’s Rugby Turf model, with 20 pitches expected to be complete by summer 2018. Of that 20, five are part of a pilot phase, with three completed already in Aylesbury, Preston and Weston-super-Mare.

Another 40 will be built by 2020 to bring that number up to 60, with the RFU will investing £750,000 in each site in exchange for 30-year leases.

Clubs are not able to make expressions of interest for the funding as the programme is being “solicited” by the RFU, which is looking for specific criteria such as land ownership, quality of amenities and local provision.

However, the organisation with fund a third of 40 further community pitches in collaboration with other partners in areas where rugby clubs don’t own pitches and where there is significant need.

Five sites are in development in this Rugby Share scheme, according to facilities investment manager Ross Baxter, who added that the RFU was “not precious” about who the partners were as long as they made participation and maintenance commitments.

Last month, Sports Management revealed that the body was working with the Football Association on a Rugby Share site in Liverpool.

Parts of the country such as Gloucester and London were highlighted as areas of need, with the latter having 50 rugby clubs, although only three own their pitches.

Baxter revealed that Rugby Share agreements will last for the life of the pitch, which is expected to be around 8-10 years.

While the rate of participation will be the main metric the RFU uses to decide the success of the facilities, Price said that the body would survey players to get an idea of their experience.

He added that he was also keen to make a “cultural shift” in terms of encouraging flexible playing times and codes such as 7s and touch rugby, getting more people involved.

To read more about the RFU’s artificial pitch programme, read Sports Management’s interview with the organisation’s director of development Steve Grainger in November’s edition.
RELATED STORIES
RFU and FA discuss Liverpool grassroots facility partnership


The Rugby Football Union (RFU) is planning to develop an artificial grass pitch in Liverpool on the site of one of the Football Association’s (FA) prospective Parklife hubs.
RFU’s £50m artificial pitch rollout begins in Aylesbury, Preston and Weston-super-Mare


Aylesbury, Preston and Weston-super-Mare are the first towns to benefit from floodlit artificial pitches under the Rugby Football Union’s (RFU) four-year development plan.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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