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NEWS
New Aston Villa FC owner eyes museum and theme park to attract overseas visitors
POSTED 23 May 2016 . BY Tom Anstey
Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn Credit: Mark Schiefelbein/AP/Press Association Images
Tony Xia, new owner of recently relegated English football club Aston Villa, has revealed plans to develop a theme park and museum for the club as the businessman aims to attract visitors from overseas.

Speaking in an hour-long interview from his home in Beijing following his £74.5m (US$108.2m, €96.5m) acquisition of the club, Xia told The Daily Mail that the long-term plan for Villa included “a football museum and theme park to attract football tourists from China and India”.

While seemingly a stretch of the imagination for the club to get its own theme park, Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn (US$1.4bn, €1.3bn). The businessman also has some experience in the sector, with his company the Recon Group operating ventures in IT, health, transport, design, tourism and finance.

Xia’s plans aren’t the first touting a theme park for a football club. In May 2014, Real Madrid president Florentino Perez had confidential meetings with an “American company” to scope out plans for a potential theme park project. Real Madrid also had designs for an amusement park as part of its US$1bn (€892m, £688m) resort island project on Ras al-Khaimah, but those plans were shelved in June 2013 due to lack of funding.

RELATED STORIES
  New Aston Villa owner aims to make the club the 'most famous football team in China'


Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.
  Real Madrid president wants club to have its own branded theme park


Plans for a Real Madrid theme park in Madrid look set to become a reality, after club president Florentino Perez had confidential meetings with an “American company” earlier this month to scope out plans for the project.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

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Jobs    News   Products   Magazine   Subscribe
NEWS
New Aston Villa FC owner eyes museum and theme park to attract overseas visitors
POSTED 23 May 2016 . BY Tom Anstey
Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn Credit: Mark Schiefelbein/AP/Press Association Images
Tony Xia, new owner of recently relegated English football club Aston Villa, has revealed plans to develop a theme park and museum for the club as the businessman aims to attract visitors from overseas.

Speaking in an hour-long interview from his home in Beijing following his £74.5m (US$108.2m, €96.5m) acquisition of the club, Xia told The Daily Mail that the long-term plan for Villa included “a football museum and theme park to attract football tourists from China and India”.

While seemingly a stretch of the imagination for the club to get its own theme park, Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn (US$1.4bn, €1.3bn). The businessman also has some experience in the sector, with his company the Recon Group operating ventures in IT, health, transport, design, tourism and finance.

Xia’s plans aren’t the first touting a theme park for a football club. In May 2014, Real Madrid president Florentino Perez had confidential meetings with an “American company” to scope out plans for a potential theme park project. Real Madrid also had designs for an amusement park as part of its US$1bn (€892m, £688m) resort island project on Ras al-Khaimah, but those plans were shelved in June 2013 due to lack of funding.

RELATED STORIES
New Aston Villa owner aims to make the club the 'most famous football team in China'


Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.
Real Madrid president wants club to have its own branded theme park


Plans for a Real Madrid theme park in Madrid look set to become a reality, after club president Florentino Perez had confidential meetings with an “American company” earlier this month to scope out plans for the project.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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