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New Aston Villa owner aims to make the club the 'most famous football team in China'
POSTED 19 May 2016 . BY Matthew Campelli
Aston Villa fans regularly protested during the final months of Randy Lerner's ownership Credit: Mike Egerton/EMPICS Sport
Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.

Xia’s Recon Group – a privately-owned holding company with 35,000 employees – has acquired 100 per cent of the Birmingham-based club from American billionaire Randy Lerner.

In a statement made by Aston Villa announcing the deal, the club revealed that Xia had “become a fan of Aston Villa many years ago”, and would make the club the “cornerstone” of Recon’s sport, leisure and tourism division.

“Dr Xia’s immediate objective is to return Aston Villa to the Premier League and then to have the club finish in the top six, bringing European football back to Villa Park,” said the statement. “He plans to make Aston Villa the most famous football club in China with a huge fan base.”

The move marks the end of Lerner’s 10-year association with the club. After hiring current Ireland coach Martin O’Neill as one of his first acts as owner in 2006, the club embarked on a period of reasonable success, challenging for the Champions League places and registering back-to-back fifth place finishes in the Premier League.

However, on the pitch performances have dipped significantly in the past five years, culminating in Aston Villa’s relegation to the Championship this season. Lerner put the club up for sale in 2014 and the club’s stark decline has resulted in a series of fan protests throughout the 2015/16 season.
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Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
New Aston Villa owner aims to make the club the 'most famous football team in China'
POSTED 19 May 2016 . BY Matthew Campelli
Aston Villa fans regularly protested during the final months of Randy Lerner's ownership Credit: Mike Egerton/EMPICS Sport
Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.

Xia’s Recon Group – a privately-owned holding company with 35,000 employees – has acquired 100 per cent of the Birmingham-based club from American billionaire Randy Lerner.

In a statement made by Aston Villa announcing the deal, the club revealed that Xia had “become a fan of Aston Villa many years ago”, and would make the club the “cornerstone” of Recon’s sport, leisure and tourism division.

“Dr Xia’s immediate objective is to return Aston Villa to the Premier League and then to have the club finish in the top six, bringing European football back to Villa Park,” said the statement. “He plans to make Aston Villa the most famous football club in China with a huge fan base.”

The move marks the end of Lerner’s 10-year association with the club. After hiring current Ireland coach Martin O’Neill as one of his first acts as owner in 2006, the club embarked on a period of reasonable success, challenging for the Champions League places and registering back-to-back fifth place finishes in the Premier League.

However, on the pitch performances have dipped significantly in the past five years, culminating in Aston Villa’s relegation to the Championship this season. Lerner put the club up for sale in 2014 and the club’s stark decline has resulted in a series of fan protests throughout the 2015/16 season.
RELATED STORIES
Villa Park withdrawn as 2012 venue


Birmingham's Villa Park stadium, the home of Aston Villa Football Club (AVFC), has been withdrawn as a venue for the preliminary stages of the football tournament at the London 2012 Olympics.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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