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NEWS
Prove it or lose it: Government sports strategy redraws funding guidelines
POSTED 16 Dec 2015 . BY Matthew Campelli
Crouch said the strategy was about 'having a positive impact on people's lives'
Crouch said the strategy was about 'having a positive impact on people's lives'
Sports governing bodies will have to demonstrate projects that have a “meaningful, measurable impact” on improving people’s lives in order to receive funding as part of the government’s wide-ranging sports strategy.

Delivered by sports minister Tracey Crouch, the report out today (17 December) revealed that investment would be earmarked for initiatives which encourage physical activity among the inactive, as well as projects that help young people gain skills that aid employment and tackle social exclusion and mental health problems.

As part of the strategy, Sport England will see its remit changed substantially. The body will now be responsible for investing in sport for those aged five and over, as opposed to its previous obligation of improving participation among those aged 14+.

The governing body will also set up a fund in 2016 which will specifically measure and work to increase participation rates among physically inactive people. Demographic groups which generally have low participation rates – including women, disabled people, those from lower socioeconomic groups and the elderly – will be targeted with financial backing.

Sport England, alongside UK Sport and other Home Nations Sports Councils, will have to adhere to a sports governance code by September 2017. If bodies wish to continue to receive public funding they must sign up to the code. “We want to maintain Britain’s reputation as one of the leading nations in the world for putting on major sporting events while making sure we are the best in the world on good governance too,” said Crouch.

In terms of elite sport, the government has agreed a deal which will see the Premier League at least double its investment in grassroots football facilities and programmes over the coming three seasons, as a result of its increased broadcast income.

Earlier on this year, the Premier League signed a deal worth £8.2bn (US$12.3bn, €11.3bn) (factoring in overseas rights), for the next three years. Over the past three seasons it has contributed £12m (US$18m, €16.5m) per year to grassroots charity the Football Foundation.

Crouch has also pledged “increased exchequer funding” to support Olympic and Paralympic athletes through to the 2020 Games in Tokyo. The government has plans to improve the performance of elite sports teams by facilitating discussions between home nation football, cricket and rugby governing bodies, plus those involved in the success of the previous two Olympic and Paralympic Games.

In addition, ukactive chair Baroness Tanni Grey-Thompson has been appointed to lead an independent working group which will focus on alternative career plans for elite athletes to safeguard against negative effects of retirement, career-ending injuries or being released by clubs and governing bodies.

Olympic sports will also share their technical expertise with non-Olympic sports, to raise the standard across the board.

Crouch said that the new strategy would ensure sports continued to make “a significant contribution to the economy too”, adding that the economic contribution from sport is now £39bn a year.

To further strengthen in this area, the report says the government will "Work to enhance the contribution of sport to the economy, by establishing a Sports Business Council to develop a new business strategy that helps support growth, improve access to finance and develop skills in the Sport Sector."

To see the full Sporting Future: A New Strategy for an Active Nation report, click here.
RELATED STORIES
  Tracey Crouch: new sports strategy to ditch binary focus on participation and medals


The government’s public consultation on a new sports strategy has ignited a "great response" from the sector, according to sports minister Tracey Crouch.
  UK government begins radical overhaul of sports funding strategy


A public consultation has been launched to mark the start of a new strategy for sport in the UK – the first step in radically overhauling the way sport is funded.
  Tanni Grey-Thompson hails physical activity vision of new sports minister


ukactive chair Tanni Grey-Thompson has praised sports minister Tracey Crouch’s first major speech as showing a clear understanding of what is required to tackle Britain’s physical inactivity crisis.
  New sports minister calls on Premier League to 'give much more' to grassroots


The new sports minister, Tracey Crouch, has called on the English Premier League (EPL) to increase its investment in grassroots football.
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NEWS
Prove it or lose it: Government sports strategy redraws funding guidelines
POSTED 16 Dec 2015 . BY Matthew Campelli
Crouch said the strategy was about 'having a positive impact on people's lives'
Crouch said the strategy was about 'having a positive impact on people's lives'
Sports governing bodies will have to demonstrate projects that have a “meaningful, measurable impact” on improving people’s lives in order to receive funding as part of the government’s wide-ranging sports strategy.

Delivered by sports minister Tracey Crouch, the report out today (17 December) revealed that investment would be earmarked for initiatives which encourage physical activity among the inactive, as well as projects that help young people gain skills that aid employment and tackle social exclusion and mental health problems.

As part of the strategy, Sport England will see its remit changed substantially. The body will now be responsible for investing in sport for those aged five and over, as opposed to its previous obligation of improving participation among those aged 14+.

The governing body will also set up a fund in 2016 which will specifically measure and work to increase participation rates among physically inactive people. Demographic groups which generally have low participation rates – including women, disabled people, those from lower socioeconomic groups and the elderly – will be targeted with financial backing.

Sport England, alongside UK Sport and other Home Nations Sports Councils, will have to adhere to a sports governance code by September 2017. If bodies wish to continue to receive public funding they must sign up to the code. “We want to maintain Britain’s reputation as one of the leading nations in the world for putting on major sporting events while making sure we are the best in the world on good governance too,” said Crouch.

In terms of elite sport, the government has agreed a deal which will see the Premier League at least double its investment in grassroots football facilities and programmes over the coming three seasons, as a result of its increased broadcast income.

Earlier on this year, the Premier League signed a deal worth £8.2bn (US$12.3bn, €11.3bn) (factoring in overseas rights), for the next three years. Over the past three seasons it has contributed £12m (US$18m, €16.5m) per year to grassroots charity the Football Foundation.

Crouch has also pledged “increased exchequer funding” to support Olympic and Paralympic athletes through to the 2020 Games in Tokyo. The government has plans to improve the performance of elite sports teams by facilitating discussions between home nation football, cricket and rugby governing bodies, plus those involved in the success of the previous two Olympic and Paralympic Games.

In addition, ukactive chair Baroness Tanni Grey-Thompson has been appointed to lead an independent working group which will focus on alternative career plans for elite athletes to safeguard against negative effects of retirement, career-ending injuries or being released by clubs and governing bodies.

Olympic sports will also share their technical expertise with non-Olympic sports, to raise the standard across the board.

Crouch said that the new strategy would ensure sports continued to make “a significant contribution to the economy too”, adding that the economic contribution from sport is now £39bn a year.

To further strengthen in this area, the report says the government will "Work to enhance the contribution of sport to the economy, by establishing a Sports Business Council to develop a new business strategy that helps support growth, improve access to finance and develop skills in the Sport Sector."

To see the full Sporting Future: A New Strategy for an Active Nation report, click here.
RELATED STORIES
Tracey Crouch: new sports strategy to ditch binary focus on participation and medals


The government’s public consultation on a new sports strategy has ignited a "great response" from the sector, according to sports minister Tracey Crouch.
UK government begins radical overhaul of sports funding strategy


A public consultation has been launched to mark the start of a new strategy for sport in the UK – the first step in radically overhauling the way sport is funded.
Tanni Grey-Thompson hails physical activity vision of new sports minister


ukactive chair Tanni Grey-Thompson has praised sports minister Tracey Crouch’s first major speech as showing a clear understanding of what is required to tackle Britain’s physical inactivity crisis.
New sports minister calls on Premier League to 'give much more' to grassroots


The new sports minister, Tracey Crouch, has called on the English Premier League (EPL) to increase its investment in grassroots football.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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