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NEWS
Tracey Crouch: new sports strategy to ditch binary focus on participation and medals
POSTED 20 Oct 2015 . BY Tom Walker
Crouch has previously said she will "rip up" the existing strategy
The government’s public consultation on a new sports strategy has ignited a "great response" from the sector, according to sports minister Tracey Crouch.

Speaking at the Beyond Sport event in London, Crouch said the positive reaction has reinforced the government’s view that the new strategy shouldn’t be based on a binary approach – simply looking at participation and medals when measuring success.

“My inbox has been full of enthusiastic responses,” Crouch said. “As those who have read our consultation will know, we have not been looking at just participation alone.

“For too long, success in sport has been based only on two crude measurements: participation and medals.

“The strategy of course includes these but will also look at maximising sport as a force for good. It will look at the overall value of sport and what it can bring to the wider community - including improving health, inequality and educational outcomes.”

“Sport can have a positive impact on issues as diverse as employability, tacking inequality, and addressing anti-social behaviour.”

During her speech, Crouch also renewed her earlier call for the football’s world governing body FIFA to “sort itself out” for the good of the game.

“It is safe to say that public trust in FIFA is at an all time low,” Crouch said.

“It is my hope that FIFA will have been completely reformed by the time the next World Cup kicks off in 2018, and that by then, there will be a world governing body for football that we can all trust. We want our home nation FAs alongside football associations around the world to help ensure good governance and transparency is imbedded in FIFA.

“But it is hard to believe that change will happen if the men at the top of FIFA appear to be corrupt and corruptible. Whoever is elected the next FIFA President must have wide scale reform at the heart of their manifesto.”

The Beyond Sport Summit is taking place in London this week. For more info on the event, click here.
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NEWS
Tracey Crouch: new sports strategy to ditch binary focus on participation and medals
POSTED 20 Oct 2015 . BY Tom Walker
Crouch has previously said she will "rip up" the existing strategy
The government’s public consultation on a new sports strategy has ignited a "great response" from the sector, according to sports minister Tracey Crouch.

Speaking at the Beyond Sport event in London, Crouch said the positive reaction has reinforced the government’s view that the new strategy shouldn’t be based on a binary approach – simply looking at participation and medals when measuring success.

“My inbox has been full of enthusiastic responses,” Crouch said. “As those who have read our consultation will know, we have not been looking at just participation alone.

“For too long, success in sport has been based only on two crude measurements: participation and medals.

“The strategy of course includes these but will also look at maximising sport as a force for good. It will look at the overall value of sport and what it can bring to the wider community - including improving health, inequality and educational outcomes.”

“Sport can have a positive impact on issues as diverse as employability, tacking inequality, and addressing anti-social behaviour.”

During her speech, Crouch also renewed her earlier call for the football’s world governing body FIFA to “sort itself out” for the good of the game.

“It is safe to say that public trust in FIFA is at an all time low,” Crouch said.

“It is my hope that FIFA will have been completely reformed by the time the next World Cup kicks off in 2018, and that by then, there will be a world governing body for football that we can all trust. We want our home nation FAs alongside football associations around the world to help ensure good governance and transparency is imbedded in FIFA.

“But it is hard to believe that change will happen if the men at the top of FIFA appear to be corrupt and corruptible. Whoever is elected the next FIFA President must have wide scale reform at the heart of their manifesto.”

The Beyond Sport Summit is taking place in London this week. For more info on the event, click here.
RELATED STORIES
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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