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NEWS
Tracey Crouch: new sports strategy to ditch binary focus on participation and medals
POSTED 20 Oct 2015 . BY Tom Walker
Crouch has previously said she will "rip up" the existing strategy
The government’s public consultation on a new sports strategy has ignited a "great response" from the sector, according to sports minister Tracey Crouch.

Speaking at the Beyond Sport event in London, Crouch said the positive reaction has reinforced the government’s view that the new strategy shouldn’t be based on a binary approach – simply looking at participation and medals when measuring success.

“My inbox has been full of enthusiastic responses,” Crouch said. “As those who have read our consultation will know, we have not been looking at just participation alone.

“For too long, success in sport has been based only on two crude measurements: participation and medals.

“The strategy of course includes these but will also look at maximising sport as a force for good. It will look at the overall value of sport and what it can bring to the wider community - including improving health, inequality and educational outcomes.”

“Sport can have a positive impact on issues as diverse as employability, tacking inequality, and addressing anti-social behaviour.”

During her speech, Crouch also renewed her earlier call for the football’s world governing body FIFA to “sort itself out” for the good of the game.

“It is safe to say that public trust in FIFA is at an all time low,” Crouch said.

“It is my hope that FIFA will have been completely reformed by the time the next World Cup kicks off in 2018, and that by then, there will be a world governing body for football that we can all trust. We want our home nation FAs alongside football associations around the world to help ensure good governance and transparency is imbedded in FIFA.

“But it is hard to believe that change will happen if the men at the top of FIFA appear to be corrupt and corruptible. Whoever is elected the next FIFA President must have wide scale reform at the heart of their manifesto.”

The Beyond Sport Summit is taking place in London this week. For more info on the event, click here.
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NEWS
Tracey Crouch: new sports strategy to ditch binary focus on participation and medals
POSTED 20 Oct 2015 . BY Tom Walker
Crouch has previously said she will "rip up" the existing strategy
The government’s public consultation on a new sports strategy has ignited a "great response" from the sector, according to sports minister Tracey Crouch.

Speaking at the Beyond Sport event in London, Crouch said the positive reaction has reinforced the government’s view that the new strategy shouldn’t be based on a binary approach – simply looking at participation and medals when measuring success.

“My inbox has been full of enthusiastic responses,” Crouch said. “As those who have read our consultation will know, we have not been looking at just participation alone.

“For too long, success in sport has been based only on two crude measurements: participation and medals.

“The strategy of course includes these but will also look at maximising sport as a force for good. It will look at the overall value of sport and what it can bring to the wider community - including improving health, inequality and educational outcomes.”

“Sport can have a positive impact on issues as diverse as employability, tacking inequality, and addressing anti-social behaviour.”

During her speech, Crouch also renewed her earlier call for the football’s world governing body FIFA to “sort itself out” for the good of the game.

“It is safe to say that public trust in FIFA is at an all time low,” Crouch said.

“It is my hope that FIFA will have been completely reformed by the time the next World Cup kicks off in 2018, and that by then, there will be a world governing body for football that we can all trust. We want our home nation FAs alongside football associations around the world to help ensure good governance and transparency is imbedded in FIFA.

“But it is hard to believe that change will happen if the men at the top of FIFA appear to be corrupt and corruptible. Whoever is elected the next FIFA President must have wide scale reform at the heart of their manifesto.”

The Beyond Sport Summit is taking place in London this week. For more info on the event, click here.
RELATED STORIES
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Synergy - The Retreat Show

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