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NEWS
New York subway station taken over by pop-up comedy spa prank
POSTED 13 Aug 2014 . BY Helen Andrews
Improv Everywhere has carried out more than 100 ‘missions’ (pranks) featuring tens of thousands of performers Credit: Improv Everywhere
A New York-based comedic prank collective known for causing public chaos and joy has set up an unauthorised pop-up spa on the NQR platform of the 34th Street subway station in Manhattan.

The New York underground subway system can reach sweltering temperatures of 95°F (35°C) due, in part, to the heat generated by air conditioning units that only cool the interior of the subway cars.

Thus Charlie Todd, the founder of the prank initiative called Improv Everywhere, invited a dozen actors to stage a spa at the station for one hour. Dressed in towels, the cast made inconspicuous magnets to cover the “St” part of the station’s name, 34 St, to read 34 Spa. Decorating the pop-up spa was easy as the existing brown wooden benches already resembled sauna seating. Rocks were added to the layout along with a bucket of water and a ladle. The ‘steamroom’ consisted of a teak platform surrounded by four people with spray bottles of water, providing water mist for subway riders for anyone who wanted to cool down.

Lemon and mint-infused water was on offer for onlookers, in addition to hot stone massage – provided by an actor with no training at all.



The 1995 art installation on this platform – REACH: New York by Christopher Janney – allows passengers to create music by waving their hands in front of sensors. The music the installation provides contains wind chimes and bird noises, similar to the relaxing music often heard at a spa.

As big believers in ‘organised fun’ the group has carried out more than 100 ‘missions’ featuring tens of thousands of ‘undercover agents’ (performers). The group’s website sums it up: “Our missions are a fun source of entertainment for the participants, those who happen to see us live and those who watch our videos. We’re out to prove that a prank doesn’t have to involve humiliation or embarrassment; it can simply be about making someone laugh, smile, or stop to notice the world around them.”

Todd founded the movement in 2001 when he and his friends pretended he was the musician Ben Folds. He spent three hours in a bar as ‘Ben Folds,’ signing autographs, posing for photos and enjoying complimentary drinks. As a comedian and an actor, this experience provided the foundation for his idea to stage his own creative pranks in public places.
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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NEWS
New York subway station taken over by pop-up comedy spa prank
POSTED 13 Aug 2014 . BY Helen Andrews
Improv Everywhere has carried out more than 100 ‘missions’ (pranks) featuring tens of thousands of performers Credit: Improv Everywhere
A New York-based comedic prank collective known for causing public chaos and joy has set up an unauthorised pop-up spa on the NQR platform of the 34th Street subway station in Manhattan.

The New York underground subway system can reach sweltering temperatures of 95°F (35°C) due, in part, to the heat generated by air conditioning units that only cool the interior of the subway cars.

Thus Charlie Todd, the founder of the prank initiative called Improv Everywhere, invited a dozen actors to stage a spa at the station for one hour. Dressed in towels, the cast made inconspicuous magnets to cover the “St” part of the station’s name, 34 St, to read 34 Spa. Decorating the pop-up spa was easy as the existing brown wooden benches already resembled sauna seating. Rocks were added to the layout along with a bucket of water and a ladle. The ‘steamroom’ consisted of a teak platform surrounded by four people with spray bottles of water, providing water mist for subway riders for anyone who wanted to cool down.

Lemon and mint-infused water was on offer for onlookers, in addition to hot stone massage – provided by an actor with no training at all.



The 1995 art installation on this platform – REACH: New York by Christopher Janney – allows passengers to create music by waving their hands in front of sensors. The music the installation provides contains wind chimes and bird noises, similar to the relaxing music often heard at a spa.

As big believers in ‘organised fun’ the group has carried out more than 100 ‘missions’ featuring tens of thousands of ‘undercover agents’ (performers). The group’s website sums it up: “Our missions are a fun source of entertainment for the participants, those who happen to see us live and those who watch our videos. We’re out to prove that a prank doesn’t have to involve humiliation or embarrassment; it can simply be about making someone laugh, smile, or stop to notice the world around them.”

Todd founded the movement in 2001 when he and his friends pretended he was the musician Ben Folds. He spent three hours in a bar as ‘Ben Folds,’ signing autographs, posing for photos and enjoying complimentary drinks. As a comedian and an actor, this experience provided the foundation for his idea to stage his own creative pranks in public places.
RELATED STORIES
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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