Stranger Things: The Experience previously launched in the US, and has now come to London, UK / Photo: c_o NETFLIX
Stranger Things: The Experience has launched in London, promising to immerse fans in the world of the hugely popular Netflix show.
Co-produced by Netflix and experience discovery company Fever, the multi-media experience has previously launched in New York and San Francisco in the US, and opened at the Troubadour Brent Cross Studios in North West London in August. It features immersive sets, a range of special effects, themed F&B and exclusive merchandise.
A new storyline has been designed with the show’s creators, which ‘launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down.’
Visitors are tasked with unlocking secret powers to help save the town. This brand new storyline, developed exclusively with the show’s creators, propels guests into a parallel universe where they must ‘run the gauntlet of terrors lurking in the dark and unlock their secret powers to help save the town.’
After visitors escape from the Upside Down, they have the chance to visit 1980s-themed retail space the Mix-Tape – inspired by the Starcourt Mall from the show – where they can meet characters from the Stranger Things world, drink a cocktail at the Stranger Things themed bar and hang out together at Scoops Ahoy and the Palace Arcade.
“We know our Stranger Things fans will embrace the chance to be the heroes of the story, working alongside Eleven, Mike and the rest of the gang to fight the evil threatening to consume Hawkins,” says Greg Lombardo, head of experiences at Netflix. “Fans love losing themselves when they watch the show. Now, for the first time, they will be able to live out an episode from the series in real life.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Profile: Bernard Donoghue
When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
Museums: Long walk for freedom
As architects BIG unveil their designs for the National Juneteenth Museum in Texas, partner Douglass Alligood tells us why it’s one of the most important projects of his career
Theme Parks: Lotte World – on a roll
More than 30 years on from the opening of the highly successful Lotte World theme park in Seoul, we take a look at its new sister park
Show review: IAAPA Expo Europe
The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Museums: Going global
Taking a museum or attraction’s retail offer international can have profound and sometimes surprising results, says retail design expert Callum Lumsden
Immersive experience: Stranger & Stranger
Netflix has partnered with live entertainment discovery platform Fever to launch a Stranger Things immersive experience, and it’s proving popular
Research: Time to celebrate
Are celebration and special events worth the investment for attractions? Kathleen LeClair looks at the numbers
Theme Parks: Creating the magic
Disney Imagineers have shared some of the secrets that went into creating the long-awaited Guardians of the Galaxy: Cosmic Rewind attraction at EPCOT
Stranger Things: The Experience previously launched in the US, and has now come to London, UK / Photo: c_o NETFLIX
Stranger Things: The Experience has launched in London, promising to immerse fans in the world of the hugely popular Netflix show.
Co-produced by Netflix and experience discovery company Fever, the multi-media experience has previously launched in New York and San Francisco in the US, and opened at the Troubadour Brent Cross Studios in North West London in August. It features immersive sets, a range of special effects, themed F&B and exclusive merchandise.
A new storyline has been designed with the show’s creators, which ‘launches guests on a perilous adventure through the darker side of Hawkins, including the infamous Hawkins Lab and the Upside Down.’
Visitors are tasked with unlocking secret powers to help save the town. This brand new storyline, developed exclusively with the show’s creators, propels guests into a parallel universe where they must ‘run the gauntlet of terrors lurking in the dark and unlock their secret powers to help save the town.’
After visitors escape from the Upside Down, they have the chance to visit 1980s-themed retail space the Mix-Tape – inspired by the Starcourt Mall from the show – where they can meet characters from the Stranger Things world, drink a cocktail at the Stranger Things themed bar and hang out together at Scoops Ahoy and the Palace Arcade.
“We know our Stranger Things fans will embrace the chance to be the heroes of the story, working alongside Eleven, Mike and the rest of the gang to fight the evil threatening to consume Hawkins,” says Greg Lombardo, head of experiences at Netflix. “Fans love losing themselves when they watch the show. Now, for the first time, they will be able to live out an episode from the series in real life.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Profile: Bernard Donoghue
When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
Museums: Long walk for freedom
As architects BIG unveil their designs for the National Juneteenth Museum in Texas, partner Douglass Alligood tells us why it’s one of the most important projects of his career
Theme Parks: Lotte World – on a roll
More than 30 years on from the opening of the highly successful Lotte World theme park in Seoul, we take a look at its new sister park
Show review: IAAPA Expo Europe
The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Museums: Going global
Taking a museum or attraction’s retail offer international can have profound and sometimes surprising results, says retail design expert Callum Lumsden
Immersive experience: Stranger & Stranger
Netflix has partnered with live entertainment discovery platform Fever to launch a Stranger Things immersive experience, and it’s proving popular
Research: Time to celebrate
Are celebration and special events worth the investment for attractions? Kathleen LeClair looks at the numbers
Theme Parks: Creating the magic
Disney Imagineers have shared some of the secrets that went into creating the long-awaited Guardians of the Galaxy: Cosmic Rewind attraction at EPCOT
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
