The attractions industry descended
on London in September for IAAPA
Expo Europe – which saw strong
attendance, big announcements and
welcome opportunities to catch up
IAAPA Expo Europe returned to London for the first time since 2011 / Image courtesy of IAAPA
IAAPA Expo Europe returned to London for the first time in more than 10 years in September, with a buzzing show that featured 530 exhibitors, 20 educational sessions, trips, parties and a lot of new launches.
Attendance was up 30 per cent on the 2021 show, which took place in Barcelona and was the first following COVID-19 shutdowns. Last year, the industry celebrated being back together, but with travel restrictions in place and delegates wearing masks and social distancing, the focus was still heavily on finding a way through the pandemic.
This year, the show was busy, energy levels were high and delegates and exhibitors all seemed to be positive and upbeat. The mood was one of celebration and excitement, with new launches and plans shared over the four days.
EDUCATION SESSIONS More than 100 speakers presented at 20 education sessions covering topics ranging from crisis planning to celebrating the industry’s finest attractions. Highlights included European Theme Park Legends, with speakers including John Collins OBE, Blackpool Pleasure Beach’s Amanda Thompson and former Euro Disney CEO and current president of Qiddiya, Philippe Gas, discussing what makes theme parks successful, their triumphs and mistakes and the future for the industry.
Other sessions included Brave Investments, which shared results from the latest IAAPA Economic Impact Study and offered advice to operators looking to invest; the Zoos and Aquariums Panel, which asked what sets these attractions apart and discussed how to connect emotionally with visitors; and New UK Attractions You Need to Know About, featuring speakers including Wake The Tiger’s Graham MacVoy, ITV Studios’ James Penfold and Little Lion Entertainment’s Tom Lionetti-Maguire.
PRESS ANNOUNCEMENTS As always, there were some major news announcements at the show. One of the biggest was Triotech’s deal with Puy du Fou to supply rides for Puy du Fou’s first Asian attraction. The Canada-based attractions specialist has partnered with Puy du Fou to supply its interactive ride technology for the SAGA Experience in Shanghai, China – set to open in 2023. More details on p21.
Another big announcement came from Dave & Busters, with the news that the chain will open 11 units across KSA, UAE and Egypt. This is the first international franchise partnership for the brand and was announced in partnership with Al Hokair Holding Group.
Waterpark manufacturer Whitewater held a press conference at the show, showcasing several new products and giving an update about its plans, including growth across the EMEA region. Ireland-based The Giant Company revealed the first cities that will host The Giant, a new visitor attraction in the form of a 10-storey high moving statue, which can take the form of any person, thanks to its programmable LED pixels ‘skin’.
Leisure entertainment solution provider Fun Spot is now part of the same group as BigAirBag, airbag manufacturer for the adventure sports and leisure market, following parent company ABEO’s acquisition of BigAirBag. The two companies shared a stand at IAAPA Expo Europe and announced more details of the partnership at a press conference.
There were also press conferences at the show from AromaPrime, Dronisos and the Government of Quebec.
POSITIVE FEEDBACK “The feedback for IAAPA Expo Europe was very positive,” said the show’s organisers. “Attendees and exhibitors alike appreciated being back together for one of IAAPA’s signature events. It was our first time back in London since 2011 and even though we faced difficult circumstances with the passing of Her Majesty Queen Elizabeth II, we saw first-hand that our industry is resilient and ready to come back together.”
For the IAAPA team, the focus is now on IAAPA Expo 2022 in Orlando, Florida in November.
“We currently have more than 1,000 exhibitors booked for the trade show and we’re expecting a positive event,” said the organisers.
“EDUSessions such as The Future of Entertainment & Leisure in the Middle East, UAE and Abu Dhabi and The Water Theme Park: Insights from the Qiddiya Development Team will highlight the latest developments in the industry across the globe. IAAPA Expo 2022 ushers in the return of popular region-based ticketed events not offered at IAAPA Expo 2021. This year’s agenda includes the Asia Pacific Breakfast, Latin America Lunch and Learn and Canadian Breakfast, which features the incoming IAAPA chairman, Jim Pattison Jr., president of Ripley Entertainment Inc. These regional-based events present great opportunities for member-to-member connections, and we’re elated to have them back within our offerings.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Profile: Bernard Donoghue
When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
Museums: Long walk for freedom
As architects BIG unveil their designs for the National Juneteenth Museum in Texas, partner Douglass Alligood tells us why it’s one of the most important projects of his career
Theme Parks: Lotte World – on a roll
More than 30 years on from the opening of the highly successful Lotte World theme park in Seoul, we take a look at its new sister park
Show review: IAAPA Expo Europe
The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Museums: Going global
Taking a museum or attraction’s retail offer international can have profound and sometimes surprising results, says retail design expert Callum Lumsden
Immersive experience: Stranger & Stranger
Netflix has partnered with live entertainment discovery platform Fever to launch a Stranger Things immersive experience, and it’s proving popular
Research: Time to celebrate
Are celebration and special events worth the investment for attractions? Kathleen LeClair looks at the numbers
Theme Parks: Creating the magic
Disney Imagineers have shared some of the secrets that went into creating the long-awaited Guardians of the Galaxy: Cosmic Rewind attraction at EPCOT
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
The attractions industry descended
on London in September for IAAPA
Expo Europe – which saw strong
attendance, big announcements and
welcome opportunities to catch up
IAAPA Expo Europe returned to London for the first time since 2011 / Image courtesy of IAAPA
IAAPA Expo Europe returned to London for the first time in more than 10 years in September, with a buzzing show that featured 530 exhibitors, 20 educational sessions, trips, parties and a lot of new launches.
Attendance was up 30 per cent on the 2021 show, which took place in Barcelona and was the first following COVID-19 shutdowns. Last year, the industry celebrated being back together, but with travel restrictions in place and delegates wearing masks and social distancing, the focus was still heavily on finding a way through the pandemic.
This year, the show was busy, energy levels were high and delegates and exhibitors all seemed to be positive and upbeat. The mood was one of celebration and excitement, with new launches and plans shared over the four days.
EDUCATION SESSIONS More than 100 speakers presented at 20 education sessions covering topics ranging from crisis planning to celebrating the industry’s finest attractions. Highlights included European Theme Park Legends, with speakers including John Collins OBE, Blackpool Pleasure Beach’s Amanda Thompson and former Euro Disney CEO and current president of Qiddiya, Philippe Gas, discussing what makes theme parks successful, their triumphs and mistakes and the future for the industry.
Other sessions included Brave Investments, which shared results from the latest IAAPA Economic Impact Study and offered advice to operators looking to invest; the Zoos and Aquariums Panel, which asked what sets these attractions apart and discussed how to connect emotionally with visitors; and New UK Attractions You Need to Know About, featuring speakers including Wake The Tiger’s Graham MacVoy, ITV Studios’ James Penfold and Little Lion Entertainment’s Tom Lionetti-Maguire.
PRESS ANNOUNCEMENTS As always, there were some major news announcements at the show. One of the biggest was Triotech’s deal with Puy du Fou to supply rides for Puy du Fou’s first Asian attraction. The Canada-based attractions specialist has partnered with Puy du Fou to supply its interactive ride technology for the SAGA Experience in Shanghai, China – set to open in 2023. More details on p21.
Another big announcement came from Dave & Busters, with the news that the chain will open 11 units across KSA, UAE and Egypt. This is the first international franchise partnership for the brand and was announced in partnership with Al Hokair Holding Group.
Waterpark manufacturer Whitewater held a press conference at the show, showcasing several new products and giving an update about its plans, including growth across the EMEA region. Ireland-based The Giant Company revealed the first cities that will host The Giant, a new visitor attraction in the form of a 10-storey high moving statue, which can take the form of any person, thanks to its programmable LED pixels ‘skin’.
Leisure entertainment solution provider Fun Spot is now part of the same group as BigAirBag, airbag manufacturer for the adventure sports and leisure market, following parent company ABEO’s acquisition of BigAirBag. The two companies shared a stand at IAAPA Expo Europe and announced more details of the partnership at a press conference.
There were also press conferences at the show from AromaPrime, Dronisos and the Government of Quebec.
POSITIVE FEEDBACK “The feedback for IAAPA Expo Europe was very positive,” said the show’s organisers. “Attendees and exhibitors alike appreciated being back together for one of IAAPA’s signature events. It was our first time back in London since 2011 and even though we faced difficult circumstances with the passing of Her Majesty Queen Elizabeth II, we saw first-hand that our industry is resilient and ready to come back together.”
For the IAAPA team, the focus is now on IAAPA Expo 2022 in Orlando, Florida in November.
“We currently have more than 1,000 exhibitors booked for the trade show and we’re expecting a positive event,” said the organisers.
“EDUSessions such as The Future of Entertainment & Leisure in the Middle East, UAE and Abu Dhabi and The Water Theme Park: Insights from the Qiddiya Development Team will highlight the latest developments in the industry across the globe. IAAPA Expo 2022 ushers in the return of popular region-based ticketed events not offered at IAAPA Expo 2021. This year’s agenda includes the Asia Pacific Breakfast, Latin America Lunch and Learn and Canadian Breakfast, which features the incoming IAAPA chairman, Jim Pattison Jr., president of Ripley Entertainment Inc. These regional-based events present great opportunities for member-to-member connections, and we’re elated to have them back within our offerings.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2022 issue 3
Profile: Bernard Donoghue
When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
Museums: Long walk for freedom
As architects BIG unveil their designs for the National Juneteenth Museum in Texas, partner Douglass Alligood tells us why it’s one of the most important projects of his career
Theme Parks: Lotte World – on a roll
More than 30 years on from the opening of the highly successful Lotte World theme park in Seoul, we take a look at its new sister park
Show review: IAAPA Expo Europe
The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Museums: Going global
Taking a museum or attraction’s retail offer international can have profound and sometimes surprising results, says retail design expert Callum Lumsden
Immersive experience: Stranger & Stranger
Netflix has partnered with live entertainment discovery platform Fever to launch a Stranger Things immersive experience, and it’s proving popular
Research: Time to celebrate
Are celebration and special events worth the investment for attractions? Kathleen LeClair looks at the numbers
Theme Parks: Creating the magic
Disney Imagineers have shared some of the secrets that went into creating the long-awaited Guardians of the Galaxy: Cosmic Rewind attraction at EPCOT
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
