In an effort to better engage Europe’s leading politicians,
the Network of European Museum Organisations
(NEMO) has launched a Political Internships scheme.
Attractions Management’s managing editor Tom Anstey
spoke to the programme’s creator to find out more
By Tom Anstey | Published in Attractions Management 2019 issue 2
We want to build a sustainable relationship with politicians”, says NEMO’s Julia Pagel.
The European umbrella organisation for all national museum organisations, NEMO represents more than 30,000 museums across the continent. Pagel has been its secretary general since 2014 and last year spearheaded an initiative to bring these museums closer to their respective governments on a more personal level.
“For the politicians who make decisions at the highest levels, we needed them to experience these museums firsthand, so they really know what it all means,” she says. “We wanted them to go beyond the walls of an exhibition and to get a behind the scenes look at the museum. This meant taking them into the depot, putting them in the shops, having them sell tickets – having them do real museum work.”
Based on some smaller initiatives, which had already happened in places like Finland and Germany, Pagel created a bespoke ‘political internship programme’ – the first to cover the whole of Europe – to engage politicians and gain their support.
With the aim of offering a unique and engaging experience to high-level policymakers, the programme is designed to allow politicians to do a “day in the life” of a museum worker – the goal being for them to better understand the inner-workings of the sector and its needs.
Learning the ropes The first politician to enrol in the scheme was Julie Ward, a member of the European Parliament representing the north-west of England. Also a member of the UK government’s committees on Culture and Education and Women Rights’, Ward is a member of Culture Action Europe and the Platform for Intercultural Europe.
In May last year, Ward interned at the Bonnefantenmuseum in Maastricht in The Netherlands. Selected because she was already a strong advocate for education and culture, Ward took part in a full-day internship, which started in the morning with an introduction to the museum and its collections, by artistic director Stijn Huijts. In the afternoon, she interacted with the museum’s visitors when selling tickets. She also got to answer questions from visitors when minding the information counter and worked in the museum’s shop.
Later, Ward was given the chance to make a condition report in the museum’s depositary, before meeting members of the Bonnefantenmuseum’s youth department – called the Young Office. The day ended with a walk through the museum, together with its security staff.
“For our internship programme, we really look at the person we invite, finding out their interests, their biography and identifying what we want them to do to help us change,” explains Pagel. “Then we look for a suitable museum, thinking about why this politician is interested in our work.
“We want them to learn while they’re with us. Those taking part will always visit the backstage areas and we always give them meaningful interaction with our collections, either by prepping an artefact for a loan or arrival, or – for example – cleaning them.”
Life experience “Politicians spend a lot of time in their offices,” says Pagel. “Being able to get their feet on the ground is a rare opportunity for them, so going out and having the day while they see and experience it for themselves is a really special thing.
“If you have a very old object – for example, a sarcophagus – being able to touch that artefact is something that they will likely only experience once in their life.
“In doing this, you open up communication channels and can reach out in a way you couldn’t with any other advocacy initiatives,” she says.
Luca Jahier, president of the EEFC (European Economic and Social Forum), was the next politician to take part in the scheme. Taking place on 24 May, his visit is set to be followed by the minister for culture in the Netherlands, Ingrid Katharina van Engelshoven, various politicians in Finland and other politicians in Flanders, Belgium, and within Germany.
With the programme rapidly expanding, NEMO has set a strict set of guidelines, emphasising that it’s important to let the participating intern do real work and to take their role seriously.
According to these guidelines, museums should not give interns a private tour or a “PowerPoint Presentation to sell the museum and its ideas. Instead, the politicians should work with the museum’s staff and patrons to get a true understanding of how a museum operates. Through the day, the guidelines also suggest the educator or curator feeds the politician with facts and figures on visiting numbers, educational programmes and volunteer work. The main aim of the internship, says the guidelines, is for the politician to have a pleasant day.
“Politicians spend a lot of time in their offices,” explains Pagel. “Being able to get their feet on the ground is rare, so going out and having a day and seeing it for themselves is huge. You’re able to open up communication channels and can reach out in a way you couldn’t do with any other advocacy initiative.”
Changing perceptions For NEMO, the aim of the scheme is not only to give politicians a better understanding of museums, but also to achieve direct contact with someone who can make real change and help grow and improve the sector.
“Many politicians ask themselves why museums don’t have more communication activities or bring more people into the museum, while not recognising the whole machine that runs it. They’re still perceived as places where you invest a lot of money and there’s no return,” explains Pagel.
“We want them to see how the people in the museum work and that they need to be skilled and need more money for the work that they’re doing.”
Aiming for the highest positions in European government with the new initiative, Pagel wants to see the model replicated across the Continent by as many museums and associations as possible.
“The beauty of this initiative within NEMO is it’s easily transferable,” she explains. “Everyone can do it. Every museum and every association can start a scheme and handpick the museums and politicians they want to target. It doesn’t cost a lot of money, because it’s so down to the ground. It’s so direct with the politician that it’s perfectly transferable and always has a tangible outcome.
“The result is you build these very good relationships with politicians all over Europe and they get a 360-degree picture of what museum work really means.”
ABOUT NEMO
The Network of European Museum Organisations (NEMO) was founded in 1992 as a network of national museum organisations representing the museum community of the member states of the Council of Europe.
NEMO’s mission is to ensure museums are an integral part of European life by promoting their work to policymakers and by providing museums with information, networking and opportunities for co-operation.
NEMO aims to foster European policies that help museums in fulfilling their role as keepers of cultural heritage and supports European museums in their aim to learn from each other by networking and co-operation and shows them ways to participate in the existing European cultural policies in its function as an information channel between European institutions and museums.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 2
People profile: Vitali Klitschko
With the help of Europa Park, the multi-time boxing champion turned politician dreams up theme park plan for Kyiv, Ukraine
Rides: Art Attack
We look at major ride openings at
visitor attractions across the globe
Top team: Made in China
The birthplace of William
Shakespeare will be recreated at
the home of China’s most famous
playwright. We speak to the team
behind the ambitious project
Promotional feature: Animalive - Lights, camera, action!
Animalive is a premier manufacturer of interactive animation products.
Its founder, Ali Kord, explains how its recent joint venture will
take the company’s award-winning products to the next level
Museums: Day out at the museum
The Network of European Museum
Organisations has launched a Political
Internships scheme. We speak to
the programme’s creator about what
this could mean for museums
Promotional feature: Red Raion - Building a new IP
Red Raion, the CGI studio specialised in media based attractions, has
collaborated with Unlimited Leisure Holdings to create a new 4D movie, which
will be presented at Unlimited Snow’s newest park
Show report: Global Appeal
TEA Summit and SATE Europe
Christine Kerr reports from the TEA’s
Summit, Thea Awards and SATE Europe
Interview: Pure Imagication
Adlabs Imagica is India’s largest
theme park destination. Its joint
CEO speaks to Kath Hudson
MEP, Julie Ward ‘interns’ at the Bonnefantenmuseum in the Netherlands. NEMO wants to build better relationships with decision makers by having them experience a typical day in the life of a museum
Ward carried out tasks in collaboration with the team at the Bonnefantenmuseum
The political internships will see participants take part in all facets of the inner workings of a museum / shutterstock
Ingrid Katharina van Engelshoven and Luca Jahier both signed up for internships
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In an effort to better engage Europe’s leading politicians,
the Network of European Museum Organisations
(NEMO) has launched a Political Internships scheme.
Attractions Management’s managing editor Tom Anstey
spoke to the programme’s creator to find out more
By Tom Anstey | Published in Attractions Management 2019 issue 2
We want to build a sustainable relationship with politicians”, says NEMO’s Julia Pagel.
The European umbrella organisation for all national museum organisations, NEMO represents more than 30,000 museums across the continent. Pagel has been its secretary general since 2014 and last year spearheaded an initiative to bring these museums closer to their respective governments on a more personal level.
“For the politicians who make decisions at the highest levels, we needed them to experience these museums firsthand, so they really know what it all means,” she says. “We wanted them to go beyond the walls of an exhibition and to get a behind the scenes look at the museum. This meant taking them into the depot, putting them in the shops, having them sell tickets – having them do real museum work.”
Based on some smaller initiatives, which had already happened in places like Finland and Germany, Pagel created a bespoke ‘political internship programme’ – the first to cover the whole of Europe – to engage politicians and gain their support.
With the aim of offering a unique and engaging experience to high-level policymakers, the programme is designed to allow politicians to do a “day in the life” of a museum worker – the goal being for them to better understand the inner-workings of the sector and its needs.
Learning the ropes The first politician to enrol in the scheme was Julie Ward, a member of the European Parliament representing the north-west of England. Also a member of the UK government’s committees on Culture and Education and Women Rights’, Ward is a member of Culture Action Europe and the Platform for Intercultural Europe.
In May last year, Ward interned at the Bonnefantenmuseum in Maastricht in The Netherlands. Selected because she was already a strong advocate for education and culture, Ward took part in a full-day internship, which started in the morning with an introduction to the museum and its collections, by artistic director Stijn Huijts. In the afternoon, she interacted with the museum’s visitors when selling tickets. She also got to answer questions from visitors when minding the information counter and worked in the museum’s shop.
Later, Ward was given the chance to make a condition report in the museum’s depositary, before meeting members of the Bonnefantenmuseum’s youth department – called the Young Office. The day ended with a walk through the museum, together with its security staff.
“For our internship programme, we really look at the person we invite, finding out their interests, their biography and identifying what we want them to do to help us change,” explains Pagel. “Then we look for a suitable museum, thinking about why this politician is interested in our work.
“We want them to learn while they’re with us. Those taking part will always visit the backstage areas and we always give them meaningful interaction with our collections, either by prepping an artefact for a loan or arrival, or – for example – cleaning them.”
Life experience “Politicians spend a lot of time in their offices,” says Pagel. “Being able to get their feet on the ground is a rare opportunity for them, so going out and having the day while they see and experience it for themselves is a really special thing.
“If you have a very old object – for example, a sarcophagus – being able to touch that artefact is something that they will likely only experience once in their life.
“In doing this, you open up communication channels and can reach out in a way you couldn’t with any other advocacy initiatives,” she says.
Luca Jahier, president of the EEFC (European Economic and Social Forum), was the next politician to take part in the scheme. Taking place on 24 May, his visit is set to be followed by the minister for culture in the Netherlands, Ingrid Katharina van Engelshoven, various politicians in Finland and other politicians in Flanders, Belgium, and within Germany.
With the programme rapidly expanding, NEMO has set a strict set of guidelines, emphasising that it’s important to let the participating intern do real work and to take their role seriously.
According to these guidelines, museums should not give interns a private tour or a “PowerPoint Presentation to sell the museum and its ideas. Instead, the politicians should work with the museum’s staff and patrons to get a true understanding of how a museum operates. Through the day, the guidelines also suggest the educator or curator feeds the politician with facts and figures on visiting numbers, educational programmes and volunteer work. The main aim of the internship, says the guidelines, is for the politician to have a pleasant day.
“Politicians spend a lot of time in their offices,” explains Pagel. “Being able to get their feet on the ground is rare, so going out and having a day and seeing it for themselves is huge. You’re able to open up communication channels and can reach out in a way you couldn’t do with any other advocacy initiative.”
Changing perceptions For NEMO, the aim of the scheme is not only to give politicians a better understanding of museums, but also to achieve direct contact with someone who can make real change and help grow and improve the sector.
“Many politicians ask themselves why museums don’t have more communication activities or bring more people into the museum, while not recognising the whole machine that runs it. They’re still perceived as places where you invest a lot of money and there’s no return,” explains Pagel.
“We want them to see how the people in the museum work and that they need to be skilled and need more money for the work that they’re doing.”
Aiming for the highest positions in European government with the new initiative, Pagel wants to see the model replicated across the Continent by as many museums and associations as possible.
“The beauty of this initiative within NEMO is it’s easily transferable,” she explains. “Everyone can do it. Every museum and every association can start a scheme and handpick the museums and politicians they want to target. It doesn’t cost a lot of money, because it’s so down to the ground. It’s so direct with the politician that it’s perfectly transferable and always has a tangible outcome.
“The result is you build these very good relationships with politicians all over Europe and they get a 360-degree picture of what museum work really means.”
ABOUT NEMO
The Network of European Museum Organisations (NEMO) was founded in 1992 as a network of national museum organisations representing the museum community of the member states of the Council of Europe.
NEMO’s mission is to ensure museums are an integral part of European life by promoting their work to policymakers and by providing museums with information, networking and opportunities for co-operation.
NEMO aims to foster European policies that help museums in fulfilling their role as keepers of cultural heritage and supports European museums in their aim to learn from each other by networking and co-operation and shows them ways to participate in the existing European cultural policies in its function as an information channel between European institutions and museums.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 2
People profile: Vitali Klitschko
With the help of Europa Park, the multi-time boxing champion turned politician dreams up theme park plan for Kyiv, Ukraine
Rides: Art Attack
We look at major ride openings at
visitor attractions across the globe
Top team: Made in China
The birthplace of William
Shakespeare will be recreated at
the home of China’s most famous
playwright. We speak to the team
behind the ambitious project
Promotional feature: Animalive - Lights, camera, action!
Animalive is a premier manufacturer of interactive animation products.
Its founder, Ali Kord, explains how its recent joint venture will
take the company’s award-winning products to the next level
Museums: Day out at the museum
The Network of European Museum
Organisations has launched a Political
Internships scheme. We speak to
the programme’s creator about what
this could mean for museums
Promotional feature: Red Raion - Building a new IP
Red Raion, the CGI studio specialised in media based attractions, has
collaborated with Unlimited Leisure Holdings to create a new 4D movie, which
will be presented at Unlimited Snow’s newest park
Show report: Global Appeal
TEA Summit and SATE Europe
Christine Kerr reports from the TEA’s
Summit, Thea Awards and SATE Europe
Interview: Pure Imagication
Adlabs Imagica is India’s largest
theme park destination. Its joint
CEO speaks to Kath Hudson
MEP, Julie Ward ‘interns’ at the Bonnefantenmuseum in the Netherlands. NEMO wants to build better relationships with decision makers by having them experience a typical day in the life of a museum
Ward carried out tasks in collaboration with the team at the Bonnefantenmuseum
The political internships will see participants take part in all facets of the inner workings of a museum / shutterstock
Ingrid Katharina van Engelshoven and Luca Jahier both signed up for internships
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
+ More news
COMPANY PROFILES
TechnoAlpin Indoor TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
QubicaAMF UK QubicaAMF is the largest and most
innovative bowling equipment provider with
600 employees worldwi [more...]
DJW David & Lynn Willrich started the Company
over thirty years ago, from the Audio Visual
Department [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
