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Letters

Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]


Pitfalls to avoid when investing in cryotherapy
Adela Thornton-Wood, director and co-founder, Quantum Cryotherapy
Adela Thornton-Wood

I was pleased to see Spa Business focusing on cryotherapy (see SB19/1 p76), but it did not explain the significant differences between direct and indirect cryotherapy.

Direct cryotherapy applies cold nitrogen vapour directly to the body, with the head typically above and external to the chamber.

Indirect cryotherapy uses liquid nitrogen to cool down air so the user is only ever exposed to the super-chilled air and the nitrogen gas is safely ducted away. The user can experience cryotherapy in a fully enclosed chamber and the entire body, including the head, is exposed to extreme cold. This is important because so many of the wellbeing benefits are based on the brain’s response to cold.

There are safety implications to consider too. Direct exposure to nitrogen vapour carries a risk of asphyxiation and cold burns. Many direct cryotherapy systems are not supplied with oxygen monitors and ventilation systems which, while costly, are crucial for safe operation. Gas companies won’t supply liquid nitrogen if installations do not meet stringent safety criteria.

In addition, while overseas manufacturers may seem like a cheaper option at the outset, they can leave customers without any locally-based engineers to deal with maintenance issues. Service agreements should be scrutinised!

Being aware of these issues before making an investment could help spas avoid expensive and potentially harmful mistakes further down the line.

Growing demand for mental health retreats
Dervla Louli, founder, Compare Retreats
Dervla Louli

Gerry Bodeker’s whitepaper revealing the proven mental health benefits of spa modalities was a timely read (see SB19/1 p60). Last year, our own wellness travel survey found that mental health is a new primary focus for consumers.

"Out of our 500-plus retreat-goers questioned, 63 per cent selected mental health as their top priority"

Compare Retreats is a booking portal which partners with big brands from Aman to Mandarin Oriental as well as boutique resorts. Out of our 500-plus retreat-goers questioned, 63 per cent selected mental health as their top priority. This shows a shift away from body-shaping, weight-loss and fitness training which have long dominated retreat offerings. Moreover, millennials rated mental health far higher than other demographics, with 67 per cent ranking it first compared to 58 per cent of gen X and only 53 per cent of those aged 50 and over.

Elsewhere, we uncovered a strong desire for plastic-free policies, favoured by 90 per cent of respondents; and an indifference to digital detox, with only 1 per cent showing an interest in it.

With a rapidly evolving wellness travel industry, it will be interesting to see how these preferences shape the trends of the future.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 2

Letters

Current article
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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World Sauna Forum 2026

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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Letters

Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]


Pitfalls to avoid when investing in cryotherapy
Adela Thornton-Wood, director and co-founder, Quantum Cryotherapy
Adela Thornton-Wood

I was pleased to see Spa Business focusing on cryotherapy (see SB19/1 p76), but it did not explain the significant differences between direct and indirect cryotherapy.

Direct cryotherapy applies cold nitrogen vapour directly to the body, with the head typically above and external to the chamber.

Indirect cryotherapy uses liquid nitrogen to cool down air so the user is only ever exposed to the super-chilled air and the nitrogen gas is safely ducted away. The user can experience cryotherapy in a fully enclosed chamber and the entire body, including the head, is exposed to extreme cold. This is important because so many of the wellbeing benefits are based on the brain’s response to cold.

There are safety implications to consider too. Direct exposure to nitrogen vapour carries a risk of asphyxiation and cold burns. Many direct cryotherapy systems are not supplied with oxygen monitors and ventilation systems which, while costly, are crucial for safe operation. Gas companies won’t supply liquid nitrogen if installations do not meet stringent safety criteria.

In addition, while overseas manufacturers may seem like a cheaper option at the outset, they can leave customers without any locally-based engineers to deal with maintenance issues. Service agreements should be scrutinised!

Being aware of these issues before making an investment could help spas avoid expensive and potentially harmful mistakes further down the line.

Growing demand for mental health retreats
Dervla Louli, founder, Compare Retreats
Dervla Louli

Gerry Bodeker’s whitepaper revealing the proven mental health benefits of spa modalities was a timely read (see SB19/1 p60). Last year, our own wellness travel survey found that mental health is a new primary focus for consumers.

"Out of our 500-plus retreat-goers questioned, 63 per cent selected mental health as their top priority"

Compare Retreats is a booking portal which partners with big brands from Aman to Mandarin Oriental as well as boutique resorts. Out of our 500-plus retreat-goers questioned, 63 per cent selected mental health as their top priority. This shows a shift away from body-shaping, weight-loss and fitness training which have long dominated retreat offerings. Moreover, millennials rated mental health far higher than other demographics, with 67 per cent ranking it first compared to 58 per cent of gen X and only 53 per cent of those aged 50 and over.

Elsewhere, we uncovered a strong desire for plastic-free policies, favoured by 90 per cent of respondents; and an indifference to digital detox, with only 1 per cent showing an interest in it.

With a rapidly evolving wellness travel industry, it will be interesting to see how these preferences shape the trends of the future.

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 2

Letters

Current article
LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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